公开(公告)号：US08839291B1

公开(公告)日：2014-09-16

申请号：US13869164

申请日：2013-04-24

Applicant: Google Inc.

Inventor： Per R. Anderson ,  Diane Lambert ,  Daniel J. Zigmond

IPC: H04H60/33 ,  H04H60/45 ,  H04N7/10 ,  H04N7/025 ,  H04N7/173 ,  G06Q30/00 ,  G06F17/00 ,  G06N5/00 ,  G06N5/02 ,  G06N7/00 ,  G06N7/08 ,  H04N21/442

CPC classification number: H04N21/442 ,  G06N99/005 ,  G06Q30/02 ,  H04H60/45 ,  H04N7/025 ,  H04N21/252 ,  H04N21/254

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于从观众的相似性估计电视观众的人口组成。 在一方面，确定了额定和未分级电视节目的观众段的成对余弦相似性，评级节目的人口统计信息归因于来自余弦相似性度量的未分级节目和评级节目的人口统计信息。

公开(公告)号：US20130227601A1

公开(公告)日：2013-08-29

申请号：US13861761

申请日：2013-04-12

Applicant: Google Inc.

Inventor： Daniel J. Zigmond ,  Diane Lambert

IPC: H04N21/442

CPC classification number: H04N21/44213 ,  H04H60/33 ,  H04H60/45 ,  H04H60/64

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs by attributing demographics of rated programs to unrated programs when the rated and unrated program are related by demographically rated channel tunes.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于推断电视节目的电视观众的人口组成。 在一个方面，一种方法是将电视观众人口统计学从评级项目推广到未评级的节目，将评级节目的人口统计学归因于未评级的节目，当评分和未分级节目与人口统计的频道曲调相关时。

公开(公告)号：US08881189B2

公开(公告)日：2014-11-04

申请号：US13861761

申请日：2013-04-12

Applicant: Google Inc.

Inventor： Daniel J. Zigmond ,  Diane Lambert

IPC: H04H60/32 ,  H04H60/33 ,  H04N21/442 ,  H04H60/45 ,  H04H60/64

CPC classification number: H04N21/44213 ,  H04H60/33 ,  H04H60/45 ,  H04H60/64

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs by attributing demographics of rated programs to unrated programs when the rated and unrated program are related by demographically rated channel tunes.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于推断电视节目的电视观众的人口组成。 在一个方面，一种方法是将电视观众人口统计学从评级项目推广到未评级的节目，将评级节目的人口统计学归因于未评级的节目，当评分和未分级节目与人口统计的频道曲调相关时。

公开(公告)号：US20140114773A1

公开(公告)日：2014-04-24

申请号：US14083736

申请日：2013-11-19

Applicant: Google Inc.

Inventor： Stephen G. Stukenborg ,  Daniel J. Zigmond ,  Jason Bayer ,  Danny Tom ,  Kaustuv ,  Jagpreet S. Duggal ,  Robert D. Gardner ,  Deepak Chandra ,  Neil C. Rhodes ,  Noam Nisan ,  Tal Franji ,  Misha Seltzer ,  Hal R. Varian ,  Yossi Matias

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract translation: 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 根据投标标准，SAA机制可以向广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。