-
公开(公告)号：US11544777B2
公开(公告)日：2023-01-03
申请号：US16505916
申请日：2019-07-09
Applicant: Oath Inc.
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
-
公开(公告)号：US20210390577A1
公开(公告)日：2021-12-16
申请号：US16897609
申请日：2020-06-10
Applicant: Oath Inc.
Inventor： Tal Cohen , Yair Koren , Abraham Shahar , Alexander Zlotnik , Yohay Kaplan
Abstract: One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.
-
公开(公告)号：US11144605B2
公开(公告)日：2021-10-12
申请号：US16158656
申请日：2018-10-12
Applicant: Oath Inc.
Inventor： Soomin Lee , Sandeep Thirumalai , Ben M. Shahshahani , Shreyas Kolkebail Shetty , Yair Koren , Varun Dhananjay Bhatt , Shakti Prasad Sen , Sepehr Sahba , Rohit Chandra
IPC: G06F16/9535 , G06F16/242 , G06F16/248 , G06F16/955 , G06F16/2457
Abstract: One or more computing devices, systems, and/or methods for transmitting content items using search history profiles are provided. For example, a first request to access a web page may be received. The first request may be associated with a device. The first request may be analyzed to determine a query. The query may be stored in a search history profile associated with the device. The search history profile may comprise indications of a plurality of queries. A second request for content may be received from a second device associated with the search history profile. Responsive to receiving the second request, a content item may be selected from a content items database based upon the query. The content item may be transmitted to the second device. The device may be the same as the second device. Alternatively and/or additionally, the device may be different than the second device.
-
公开(公告)号：US20210012415A1
公开(公告)日：2021-01-14
申请号：US16505916
申请日：2019-07-09
Applicant: Oath Inc.
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
-
公开(公告)号：US11556814B2
公开(公告)日：2023-01-17
申请号：US16800504
申请日：2020-02-25
Applicant: Oath Inc.
Inventor： Alexander Shtof , Yair Koren , Yohay Kaplan
Abstract: One or more computing devices, systems, and/or methods for content recommendation based upon continuity and grouping information of attributes are provided herein. User interaction data specifying whether users interacted with content items, user attributes of the users, and content attributes of the content items is obtained. A data structure is populated with the user interaction data. The data structure is modified by inserting a set of sub-fields into the data structure for a user attribute. A sub-field is populated with a value representing an option of the user attribute. The set of sub-fields are an encoding of continuity information and grouping information representing options for the user attribute. The data structure is processed using machine learning functionality to generate a model. The model is utilized to generate a prediction as to whether a user will interact with a content item.
-
Patent Agency Ranking
公开(公告)号：US20220019912A1
公开(公告)日：2022-01-20
申请号：US16928308
申请日：2020-07-14
Applicant: Oath Inc.
Inventor： Roie Melamed , Yohay Kaplan , Yair Koren
Abstract: One or more computing devices, systems, and/or methods for content recommendations using historical future data are provided. A model serving delay time is computed as an average of training delays of events. A historical data time interval is determined based upon the model serving delay time. A model is trained for predicting user content preferences using historic user distribution data and historic content distribution data associated with the historic data time interval. The model is utilized to generate and provide content recommendations to users.
-
公开(公告)号：US20220005070A1
公开(公告)日：2022-01-06
申请号：US16920924
申请日：2020-07-06
Applicant: Oath Inc.
Inventor： Ariel Raviv , Yair Koren , Eliran Abutbul , Omer Duvdevany
Abstract: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.
-
公开(公告)号：US20210264297A1
公开(公告)日：2021-08-26
申请号：US16800504
申请日：2020-02-25
Applicant: Oath Inc.
Inventor： Alexander Shtof , Yair Koren , Yohay Kaplan
IPC: G06N5/04 , G06N20/00 , G06N5/02 , G06F16/23 , G06F16/2457
Abstract: One or more computing devices, systems, and/or methods for content recommendation based upon continuity and grouping information of attributes are provided herein. User interaction data specifying whether users interacted with content items, user attributes of the users, and content attributes of the content items is obtained. A data structure is populated with the user interaction data. The data structure is modified by inserting a set of sub-fields into the data structure for a user attribute. A sub-field is populated with a value representing an option of the user attribute. The set of sub-fields are an encoding of continuity information and grouping information representing options for the user attribute. The data structure is processed using machine learning functionality to generate a model. The model is utilized to generate a prediction as to whether a user will interact with a content item.
-
公开(公告)号：US20200273095A1
公开(公告)日：2020-08-27
申请号：US16286812
申请日：2019-02-27
Applicant: Oath Inc.
Inventor： Yair Koren , Michal Aharon , Abraham Shahar , Assaf Keret , Tal Cohen , Yohay Kaplan
IPC: G06Q30/08
Abstract: One or more computing devices, systems, and/or methods for generating bid values are provided. A content item and/or a budget associated with the content item may be identified. A target spend data structure associated with the content item may comprise a plurality of target spend values associated with a plurality of sub-periods of time within a first instance of a period of time. A first update target spend value, associated with a second instance of a first sub-period of time, may be generated based upon a first budget factor calculation associated with the first instance of the first sub-period of time and a second budget factor calculation associated with the first instance of the period of time. A first bid value for presenting the first content item at the second instance of the first sub-period of time may be generated based upon the first update target spend value.
-
公开(公告)号：US11720928B2
公开(公告)日：2023-08-08
申请号：US16413816
申请日：2019-05-16
Applicant: Oath Inc.
Inventor： Yair Koren , Abraham Shahar , Tal Cohen , Michal Aharon , Assaf Singer
IPC: G06Q30/0273 , G06Q30/0251 , G06Q30/0242
CPC classification number: G06Q30/0273 , G06Q30/0243 , G06Q30/0246 , G06Q30/0254
Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.
-
-
-
-
-
-
-
-
-
Search Results
16
records
(took 0.015 seconds)
