METHODS AND APPARATUS TO MEASURE MEDIA EXPOSURE
    3.
    发明申请
    METHODS AND APPARATUS TO MEASURE MEDIA EXPOSURE 审中-公开
    测量媒体曝光的方法和装置

    公开(公告)号:US20120151079A1

    公开(公告)日:2012-06-14

    申请号:US12966736

    申请日:2010-12-13

    IPC分类号: G06F15/16

    摘要: Methods, apparatus, and articles of manufacture to measure media exposure are disclosed. An example method involves extracting and timestamping metadata from streaming media transmissions received at a media device. The metadata identifies at least one of a genre or an artist. In addition, the example method involves identifying demographic information associated with a user of the media device based on an internet protocol (IP) address associated with the media device. The example method also involves generating media exposure information indicating exposure of a demographic segment to at least one of the genre or the artist based on the demographic information and the metadata.

    摘要翻译: 公开了测量介质曝光的方法,装置和制品。 一种示例性方法涉及从在媒体设备处接收的流媒体传输中提取元数据并对其进行时间戳。 元数据识别至少一种类型或艺术家。 此外,示例性方法涉及基于与媒体设备相关联的因特网协议(IP)地址来识别与媒体设备的用户相关联的人口统计信息。 示例性方法还涉及基于人口统计信息和元数据来生成媒体曝光信息,指示人口统计分段对至少一个类型或艺术家的曝光。