公开(公告)号：US20250071391A1

公开(公告)日：2025-02-27

申请号：US18636004

申请日：2024-04-15

Applicant: INVIDI Technologies Corporation

Inventor： Patrick Sheehan ,  Michael Cristofalo ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/81 ,  G11B27/10 ,  H04H20/10 ,  H04H60/06 ,  H04N7/088 ,  H04N21/234 ,  H04N21/2347 ,  H04N21/242 ,  H04N21/254 ,  H04N21/258 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/43 ,  H04N21/45 ,  H04N21/845

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

公开(公告)号：US12191978B2

公开(公告)日：2025-01-07

申请号：US18388045

申请日：2023-11-08

Applicant: INVIDI Technologies Corporation

Inventor： Samira Sadeghi ,  Ivan Mizera ,  David Ballantyne ,  Daniel C. Wilson

IPC: H04L9/40 ,  H04H20/42 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04N21/234 ,  H04N21/2385 ,  H04N21/262 ,  H04N21/61 ,  H04N21/81 ,  H04L69/329

Abstract: A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

公开(公告)号：US12069326B2

公开(公告)日：2024-08-20

申请号：US17659420

申请日：2022-04-15

Applicant: INVIDI Technologies Corporation

Inventor： Howard Fiderer ,  Daniel C. Wilson

IPC: H04N21/262 ,  H04N21/234 ,  H04N21/258

CPC classification number: H04N21/26241 ,  H04N21/23424 ,  H04N21/25833 ,  H04N21/25883

Abstract: The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

公开(公告)号：US11843451B2

公开(公告)日：2023-12-12

申请号：US18169089

申请日：2023-02-14

Applicant: INVIDI Technologies Corporation

Inventor： Samira Sadeghi ,  Ivan Mizera ,  David Ballantyne ,  Daniel C. Wilson

IPC: H04L69/329 ,  H04H20/42 ,  H04N21/234 ,  H04N21/262 ,  H04N21/61 ,  H04N21/81 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04L9/40 ,  H04N21/2385

CPC classification number: H04H20/423 ,  H04H20/42 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04L9/40 ,  H04N21/2385 ,  H04N21/23424 ,  H04N21/26208 ,  H04N21/6112 ,  H04N21/812 ,  H04L69/329

Abstract: A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

公开(公告)号：US11689758B2

公开(公告)日：2023-06-27

申请号：US16932042

申请日：2020-07-17

Applicant: Invidi Technologies Corporation

Inventor： Daniel C. Wilson ,  Bruce J. Anderson ,  Alden Lloyd Peterson, II ,  Howard Fiderer

IPC: H04N21/2668 ,  H04N21/442 ,  H04N21/45 ,  H04N21/81 ,  G06Q30/0241 ,  G06Q30/0242 ,  H04N21/433 ,  H04N21/262 ,  H04N21/258 ,  H04N21/6543 ,  H04N21/658 ,  H04N21/234 ,  H04N21/458

CPC classification number: H04N21/2668 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0276 ,  H04N21/23424 ,  H04N21/25866 ,  H04N21/26258 ,  H04N21/4331 ,  H04N21/44204 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/44224 ,  H04N21/458 ,  H04N21/4532 ,  H04N21/6543 ,  H04N21/6582 ,  H04N21/812

Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management(DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (AND) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.

公开(公告)号：US20230171449A1

公开(公告)日：2023-06-01

申请号：US18060413

申请日：2022-11-30

Applicant: Invidi Technologies Corporation

Inventor： Robert Booth ,  Steven Riedl

IPC: H04N21/258 ,  H04N21/845

CPC classification number: H04N21/258 ,  H04N21/8456

Abstract: A system and associated functionality are described for identifying, verifying, and replacing insertion opportunity information in content streams. A trigger replacement system (100) for use in an addressable advertising context includes a watermark detector (102) receives a video stream and detects triggers that indicate an insertion opportunity such as watermarks. Information from the watermarks is provided to a logic and decision server (104) that also receives a metadata feed relating to addressable insertion opportunities, assets, and targeting parameters. Once the logic and decision server (104) has processed the watermark information and the metadata feed, the server (104) generates replacement cue information identifying the addressable insertion opportunity. The server (104) can also transmit instructions to a server-side device (110), for example, a server-side ad inserter, a break information server, packager, manifest manipulator, or user device such as a set top box (112) to implement delivery of addressable assets.

公开(公告)号：US20220382801A1

公开(公告)日：2022-12-01

申请号：US17647544

申请日：2022-01-10

Applicant: Invidi Technologies Corporation

Inventor： David Downey ,  Patrick Sheehan ,  Bruce Anderson, II ,  Daniel Wilson

IPC: G06F16/48 ,  H04N21/4722 ,  H04N21/81

Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

公开(公告)号：US20210336713A1

公开(公告)日：2021-10-28

申请号：US17167954

申请日：2021-02-04

Applicant: INVIDI Technologies Corporation

Inventor： Samira Sadeghi ,  Ivan Mizera ,  David Ballantyne ,  Daniel C. Wilson

IPC: H04H20/42 ,  H04L29/06 ,  H04N21/234 ,  H04N21/262 ,  H04N21/61 ,  H04N21/81 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04N21/2385

Abstract: A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

公开(公告)号：US10897656B2

公开(公告)日：2021-01-19

申请号：US15358798

申请日：2016-11-22

Applicant: INVIDI Technologies Corporation

Inventor： Patrick Sheehan ,  Michael Cristofalo ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2668 ,  H04N21/262 ,  H04N21/81 ,  H04H20/10 ,  H04H60/06 ,  H04N21/2347 ,  H04N21/254 ,  H04N21/258 ,  G11B27/10 ,  H04N21/234 ,  H04N21/242 ,  H04N21/43 ,  H04N21/45 ,  H04N21/845 ,  H04N7/088

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

公开(公告)号：US20190104328A1

公开(公告)日：2019-04-04

申请号：US15967891

申请日：2018-05-01

Applicant: Invidi Technologies Corporation

Inventor： Alden Flatt ,  Brett Kosinski ,  Jeremy Koopmans ,  Daniel C. Wilson ,  David Ballantyne

IPC: H04N21/234 ,  G06Q30/02 ,  H04N21/235 ,  H04N21/25 ,  H04N21/258

Abstract: Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.