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    Break-based inventory forecasting
    12.
    发明授权
    Break-based inventory forecasting 有权

    公开(公告)号：US11640578B2

    公开(公告)日：2023-05-02

    申请号：US17244537

    申请日：2021-04-29

    Applicant: Xandr Inc.

    Inventor： Craig Miller ,  Charles Douglas Cosman ,  Thomas Evenson ,  Eric Smith ,  Calvin Legh ,  Thomas Shields ,  Aaron Martin

    IPC: G06Q10/08 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q10/087

    Abstract: Techniques are disclosed for advantageously forecasting an inventory of a product having a particular duration (e.g., video content). The technique can include determining the particular configuration (e.g., maximum number of impressions, maximum amount of time permitted) of breaks identified within an impression log. Based on the number of breaks and the configurations of the breaks, the technique can forecast a future inventory of the product. In some implementations, the disclosed technique can identify an amount of a previous break that was not filled with video content. These forecasts can enable product sellers to better communicate with their customers, negotiate supply contracts, price their products, plan for business operations, etc.

    AUTOMATIC CLASSIFICATION OF HOUSEHOLDS BASED ON CONTENT CONSUMPTION
    15.
    发明申请
    AUTOMATIC CLASSIFICATION OF HOUSEHOLDS BASED ON CONTENT CONSUMPTION 有权

    公开(公告)号：US20220167051A1

    公开(公告)日：2022-05-26

    申请号：US17100375

    申请日：2020-11-20

    Applicant: Xandr Inc.

    Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

    IPC: H04N21/466 ,  H04N21/458

    Abstract: Aspects of the subject disclosure may include, for example, receiving viewership data for a plurality of devices associated with a household, the devices for viewing content items received over a network from a network provider at the household, concatenating respective viewership data for respective devices of the plurality of devices, forming respective device documents, vectorizing the respective device documents to form vectorized device documents, concatenating the vectorized device documents to form a household corpus of viewership data for the household, training a clustering model on the household corpus of viewership data to form a household topological fingerprint (HTF) for the household, the HTF forming a vector classification of viewership patterns for the household, and selecting content items for the household based on the HTF. Other embodiments are disclosed.

    METHOD AND APPARATUS FOR FACILITATING AN ADDRESSABLE TARGETING OF CONTENT IN ACCORDANCE WITH A DE-DUPLICATED REACH METRIC
    16.
    发明申请
    METHOD AND APPARATUS FOR FACILITATING AN ADDRESSABLE TARGETING OF CONTENT IN ACCORDANCE WITH A DE-DUPLICATED REACH METRIC 有权

    公开(公告)号：US20220086514A1

    公开(公告)日：2022-03-17

    申请号：US17534666

    申请日：2021-11-24

    Applicant: Xandr Inc.

    Inventor： Julia Susan Repa ,  Christopher John Patrick White

    IPC: H04N21/254 ,  H04N21/442 ,  H04N21/258 ,  H04N21/472 ,  H04N21/8355 ,  H04N21/466

    Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.

    METHOD AND APPARATUS FOR PROVIDING CONTENT METADATA IN ELECTRONIC ADVERTISING
    17.
    发明申请
    METHOD AND APPARATUS FOR PROVIDING CONTENT METADATA IN ELECTRONIC ADVERTISING 有权

    公开(公告)号：US20210185407A1

    公开(公告)日：2021-06-17

    申请号：US16717263

    申请日：2019-12-17

    Applicant: Xandr Inc.

    Inventor： Samuel Marshall ,  Sebastien Caubet

    IPC: H04N21/81 ,  H04N21/262 ,  G06Q30/02

    Abstract: Aspects of the subject disclosure may include, for example, receiving a bid request that indicates a television channel associated with a video stream requested by an end user device and that includes ad space information associated with an ad space of the video stream, where the video stream being requested is an Over-The-Top (OTT) streaming service that provides scheduled content. Context information can be accessed according to the television channel and according to a time associated with the ad space, where the context information describes the video stream and is generated by a context server. An auction is performed to obtain bid responses, where the auction provides bidders with context data that is representative of at least a portion of the context information, and where selection of the candidate bid responses enables a determination of a creative for the ad space of the video stream. Other embodiments are disclosed.

    METHOD AND APPARATUS FOR MANAGING BROKER CURATED DEALS IN ELECTRONIC ADVERTISING
    18.
    发明申请
    METHOD AND APPARATUS FOR MANAGING BROKER CURATED DEALS IN ELECTRONIC ADVERTISING 有权

    公开(公告)号：US20210182917A1

    公开(公告)日：2021-06-17

    申请号：US16717243

    申请日：2019-12-17

    Applicant: Xandr Inc.

    Inventor： Jaidev Sridhar ,  Joshua Turner

    IPC: G06Q30/02 ,  G06Q30/08 ,  G06F9/54

    Abstract: Aspects of the subject disclosure may include, for example, receiving an ad call associated with an ad space available in media content that is being presented at an end user device, and conducting auctions with a group of bidders that are identified based on an analysis of line items and a curated deal, where the auctions include a curated deal auction based on the curated deal in which a broker aggregates curated deal inventory across a plurality of sellers including a seller of the ad space, and where the curated deal inventory includes the ad space. Bids can be obtained from the auctions to determine a winning bid. Other embodiments are disclosed.

    Break-based inventory forecasting
    20.
    发明授权
    Break-based inventory forecasting 有权

    公开(公告)号：US11023853B2

    公开(公告)日：2021-06-01

    申请号：US16865595

    申请日：2020-05-04

    Applicant: Xandr Inc.

    Inventor： Craig Miller ,  Charles Douglas Cosman ,  Thomas Evenson ,  Eric Smith ,  Calvin Legh ,  Thomas Shields ,  Aaron Martin

    IPC: G06Q10/08 ,  G06Q30/00 ,  G06Q30/02

    Abstract: Techniques are disclosed for advantageously forecasting an inventory of a product having a particular duration (e.g., video content). The technique can include determining the particular configuration (e.g., maximum number of impressions, maximum amount of time permitted) of breaks identified within an impression log. Based on the number of breaks and the configurations of the breaks, the technique can forecast a future inventory of the product. In some implementations, the disclosed technique can identify an amount of a previous break that was not filled with video content. These forecasts can enable product sellers to better communicate with their customers, negotiate supply contracts, price their products, plan for business operations, etc.

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