公开(公告)号：US20180341974A1

公开(公告)日：2018-11-29

申请号：US15605815

申请日：2017-05-25

Applicant: Facebook, Inc.

Inventor： Junfeng Pan ,  Tyler Paul Sax ,  Yining Wu ,  Yili Zhao ,  Dihong Gao ,  Juanjuan Xu ,  Xiaojun Liang ,  Asad K. Awan ,  Jonathan Mooser ,  Chin Lung Fong ,  Hong Yan

IPC: G06Q30/02 ,  H04L29/08

Abstract: An online system accounts for measures of quality of content items when selecting content items for presentation to users. For a content item including a link to a landing page outside a domain of the online system, the measure of quality accounts for a likelihood of a user presented with the content item returning to the online system after less than a threshold amount of time accessing the landing page. The measure of quality of the content item is based on the likelihood of the user returning to the online system after less than the threshold amount of time relative to likelihoods of other users returning to the online system after less than the threshold amount of time. The measure of quality of the content item is affected by a difference between the likelihood determined for the user and the likelihoods determined for other users.

公开(公告)号：US10949896B2

公开(公告)日：2021-03-16

申请号：US16048903

申请日：2018-07-30

Applicant: Facebook, Inc.

Inventor： Eric Hsin-Chun Huang ,  Abhishek Bapna ,  Asad K. Awan

IPC: G06Q30/02 ,  G06F16/957 ,  G06F16/958 ,  G06F16/2457 ,  G06F16/248 ,  G06Q50/00

Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.

公开(公告)号：US10831981B2

公开(公告)日：2020-11-10

申请号：US15072843

申请日：2016-03-17

Applicant: Facebook, Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: G06F40/186 ,  G06F40/106

Abstract: In one embodiment, a computer system provides a document for display in a non-browser application of a client device of a user associated with a social-networking system, wherein the application is associated with the social-networking system, a layout of the document corresponds to a first document template, and the document includes content items corresponding to elements, wherein each element is a container for a content item, and information corresponding to characteristics of users of the social-networking system. The computer system determines a characteristic associated with a user, wherein the characteristic is associated with a preferred layout based on a type of content item associated with each element. The computer system selects an alternate document template based on the characteristic, including a set of elements. The computer system provides the document with content items corresponding to the set of elements and configured in accordance with the alternate document template for display.

公开(公告)号：US20200034892A1

公开(公告)日：2020-01-30

申请号：US16048903

申请日：2018-07-30

Applicant: Facebook, Inc.

Inventor： Eric Hsin-Chun Huang ,  Abhishek Bapna ,  Asad K. Awan

IPC: G06Q30/02 ,  G06F17/30 ,  G06Q50/00

Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.

公开(公告)号：US20190075365A1

公开(公告)日：2019-03-07

申请号：US15697707

申请日：2017-09-07

Applicant: Facebook, Inc.

Inventor： Asad K. Awan ,  Hong Yan ,  Abhishek Bapna ,  Maria Angelidou

IPC: H04N21/488 ,  H04N21/45 ,  H04N21/432 ,  H04N21/8545 ,  H04N21/435 ,  H04N21/431

Abstract: An online system allows online system users to search for and view content (e.g., videos) maintained in the online system. The online system may maintain user accounts associated with each user, which allow the online system to identify the users across different sessions within the online system. Upon receiving a request to present a video to a viewing user of the online system, the online system may present a content item in conjunction with the video, such that the content item overlays at least a portion of the video. The content item may be presented in conjunction with an interactive element corresponding to an option to receive a reminder associated with the content item. If the online system receives a request from the viewing user to receive the reminder associated with the content item, the online system may send the reminder to the viewing user at a later time.

公开(公告)号：US20170078444A1

公开(公告)日：2017-03-16

申请号：US14852414

申请日：2015-09-11

Applicant: Facebook, Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: H04L29/08 ,  G06F3/0482 ,  G06F3/0484 ,  G06F9/445

CPC classification number: H04L67/34 ,  G06F8/61 ,  G06F9/4451 ,  H04L67/02 ,  H04L67/06 ,  H04L67/20

Abstract: An online system receives a request to install an application on a client device associated with a user of the online system and initiates retrieval of the application by the client device for installation. While the client device retrieves the application, the online system presents the user with a user interface for receiving information about the user for use by the application. Information provided via the user interface is stored by the online system, which generates a link for launching the application and communicating the stored information to the application. When the application has been installed on the client device, the online system sends the link to the client device for presentation to the user. When the user interacts with the link to launch the application, stored information identified by the link is communicated to the application.

Abstract translation: 在线系统接收在与在线系统的用户相关联的客户端设备上安装应用的请求，并且启动由客户端设备检索应用以进行安装。 当客户端设备检索应用程序时，在线系统向用户呈现用户接口，用于接收关于该应用程序使用的用户的信息。 通过用户界面提供的信息由在线系统存储，该系统生成用于启动应用程序的链接并将存储的信息传送到应用程序。 当应用程序已经安装在客户端设备上时，在线系统将该链接发送给客户端设备以呈现给用户。 当用户与链接交互以启动应用时，由链接识别的存储信息被传送到应用。

公开(公告)号：US20160078488A1

公开(公告)日：2016-03-17

申请号：US14485528

申请日：2014-09-12

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  David Tin Ho Shih

IPC: G06Q30/02

Abstract: An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.

Abstract translation: 在线系统提供包括广告内容的广告（“广告”）请求，并提示执行与广告内容相关联的动作。 例如，广告内容是视频数据，并且在呈现视频数据之后或在呈现一部分视频数据之后呈现用于执行动作的提示。 广告客户可以在广告请求中包括自定义提示，其中包括文本信息和与执行操作时执行操作的文本信息相关联的指令。 广告请求中可能会包含多个提示，而在线系统则会根据在线系统维护的信息并与用户呈现广告内容相关联的信息来选择提示。 所选择的提示被传送到客户端设备以与广告内容相关联地呈现。

公开(公告)号：US20160071153A1

公开(公告)日：2016-03-10

申请号：US14479081

申请日：2014-09-05

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  Jessica Marie Watson

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0257 ,  H04L67/02 ,  H04L67/20

Abstract: An online system allows an entity to generate a content item having multiple states, with each state including different content. When a user interacts with the content item, a different state of the content item is identified and content associated with the different state is presented to the user. For example, if the user contacts a portion of a display device presenting the content item, content from a different state of the content item is presented. If the content item is an advertisement request, the online system may charge the entity an amount depending on whether content associated with various states of the content item was presented to a user.

Abstract translation: 在线系统允许实体生成具有多个状态的内容项，每个状态包括不同的内容。 当用户与内容项目进行交互时，识别内容项目的不同状态，并将与不同状态相关联的内容呈现给用户。 例如，如果用户联系呈现内容项目的显示设备的一部分，则呈现来自内容项目的不同状态的内容。 如果内容项目是广告请求，则在线系统可以根据与内容项目的各种状态相关联的内容是否呈现给用户向该实体收取金额。