MAKING AND ADJUSTING ADVERTISER BIDS BASED ON CALL CENTER OCCUPANCY
    11.
    发明申请
    MAKING AND ADJUSTING ADVERTISER BIDS BASED ON CALL CENTER OCCUPANCY 审中-公开
    基于呼叫中心功能制作和调整广告客户

    公开(公告)号:US20170053322A1

    公开(公告)日:2017-02-23

    申请号:US14830709

    申请日:2015-08-19

    Applicant: GOOGLE INC.

    CPC classification number: G06Q30/0275 H04M3/5183 H04M7/003 H04M2203/405

    Abstract: An advertising system receives an advertisement from a merchant system and receives data from a call center associated with the merchant system and with the advertisement. The advertising system determines a call center occupancy at the merchant system call center. The advertising system determines a first bid for an advertising space auction based on the call center occupancy and transmits the first bid to an advertising platform hosting the advertising space auction. The advertising system receives a notice of progress of the advertising space auction from the advertising platform system. If the advertising space auction is still open, the advertising system determines the current call center capacity and adjusts the first bid for the auction based on the current call center capacity. The advertisement is displayed on a user computing device. When a user selects the advertisement, the user computing device dials the merchant system call center.

    Abstract translation: 广告系统从商家系统接收广告,并从与商户系统相关联的呼叫中心和广告接收数据。 广告系统确定商家系统呼叫中心的呼叫中心占用。 广告系统基于呼叫中心占有率确定广告空间拍卖的第一投标,并将第一投标传送到托管广告空间拍卖的广告平台。 广告系统从广告平台系统接收广告空间拍卖的进展通知。 如果广告空间拍卖仍然开放,广告系统将根据当前的呼叫中心容量确定当前的呼叫中心容量并调整拍卖的首次出价。 广告显示在用户计算设备上。 当用户选择广告时,用户计算设备拨打商家系统呼叫中心。

    SYSTEMS AND METHODS FOR PROVIDING CALL CONTEXT TO CONTENT PROVIDERS
    12.
    发明申请
    SYSTEMS AND METHODS FOR PROVIDING CALL CONTEXT TO CONTENT PROVIDERS 有权
    提供给内容提供者的呼叫的系统和方法

    公开(公告)号:US20170017622A1

    公开(公告)日:2017-01-19

    申请号:US14799079

    申请日:2015-07-14

    Applicant: Google Inc.

    Abstract: The present disclosure is directed to providing call context to content providers. A tracker receives a selection of a content item associated with a keyword. The tracker stores, in an impression data structure, tracking data including the keyword. The tracker maps the selected content item to a first virtual number and generates a link there between. The tracker receives a call from a client device to initiate a first communication channel via the first virtual number. The tracker performs a lookup in a database using the first virtual number to identify a second virtual number corresponding to the content provider and to identify the tracking data. The tracker establishes, via the second virtual number, a second communication channel between the client device and a content provider device. The tracker provides the tracking data to the content provider via the second communication channel.

    Abstract translation: 本公开旨在向内容提供商提供呼叫上下文。 跟踪器接收与关键字相关联的内容项目的选择。 跟踪器以印象数据结构存储包括关键字的跟踪数据。 跟踪器将所选择的内容项目映射到第一虚拟号码,并在其间生成链接。 跟踪器接收来自客户端设备的呼叫,以经由第一虚拟号码发起第一通信信道。 跟踪器使用第一虚拟号码在数据库中执行查找,以识别与内容提供者相对应的第二虚拟号码并识别跟踪数据。 跟踪器通过第二虚拟号码建立客户端设备和内容提供商设备之间的第二通信信道。 跟踪器通过第二通信信道将跟踪数据提供给内容提供商。

    Data processing service
    13.
    发明授权
    Data processing service 有权
    数据处理服务

    公开(公告)号:US08996456B2

    公开(公告)日:2015-03-31

    申请号:US13677069

    申请日:2012-11-14

    Applicant: Google Inc.

    Abstract: In general, the subject matter described in this disclosure can be embodied in methods, systems, and program products. A system includes a first data center, a second data center, and a third data center. The multiple data centers are configured to replicate a logical collection of data that comprises multiple logical partitions of data. The system comprises a first writing subsystem that is designated to write updates to a copy of a first logical partition of data that is stored by the first data center. The system comprises a second writing subsystem that is designated to write updates to a copy of a second logical partition of data that is stored by the second data center. The system comprises a third writing subsystem that is designated to write updates to a copy of a third logical partition of data that is stored by the third data center.

    Abstract translation: 通常,本公开中描述的主题可以体现在方法,系统和程序产品中。 系统包括第一数据中心,第二数据中心和第三数据中心。 多个数据中心被配置为复制包含数据的多个逻辑分区的数据的逻辑集合。 该系统包括第一写入子系统,其被指定为将更新写入由第一数据中心存储的数据的第一逻辑分区的副本。 该系统包括被指定为向第二数据中心存储的数据的第二逻辑分区的副本写入更新的第二写入子系统。 该系统包括第三写入子系统,其被指定为将更新写入由第三数据中心存储的数据的第三逻辑分区的副本。

    Database replication
    14.
    发明授权
    Database replication 有权
    数据库复制

    公开(公告)号:US08924347B1

    公开(公告)日:2014-12-30

    申请号:US13646019

    申请日:2012-10-05

    Applicant: Google Inc.

    Abstract: A replication server receives a first write request from a database server for writing first data to persistent data storage. The replication server determines that the first write request is designated as asynchronous. In response to determining that the first write request is asynchronous, the first data is saved to local cache at the replication server and an acknowledgement is sent to the database server. The local cache stores second data to be written to persistent data storage when the first data is saved to the local cache. The first data and the second data are written from the local cache to the persistent data storage in a batch operation.

    Abstract translation: 复制服务器从数据库服务器接收第一个写入请求,用于将第一个数据写入持久数据存储。 复制服务器确定第一个写请求被指定为异步。 响应于确定第一写请求是异步的,第一数据被保存到复制服务器上的本地缓存,并且将确认发送到数据库服务器。 当第一数据被保存到本地高速缓存时,本地高速缓存存储要写入永久数据存储的第二数据。 将第一数据和第二数据从本地高速缓存写入到批处理操作中的持久数据存储。

    NETWORK BASED DATA TRAFFIC LATENCY REDUCTION
    15.
    发明申请

    公开(公告)号:US20180102947A1

    公开(公告)日:2018-04-12

    申请号:US15288921

    申请日:2016-10-07

    Applicant: Google Inc.

    Abstract: The present disclosure is directed to a technique for reduction of latency in network traffic data transmissions. The system parses an online document to determine a messaging identifier used to communicate over an asynchronous network-based communication channel with a content provider device. The system assembles a first instance of the online content item with the messaging identifier. An intermediary appliance located on the asynchronous network-based communication channel in between the first computing device and the content provider device intercepts data packets including the electronic message The system determines a quality of the asynchronous network-based communication channel. The system blocks insertion of the messaging identifier in a second instance of the online content item prior to transmission of the second instance of the online content item to a second computing device to reduce latency by preventing additional messages from being sent to the messaging identifier.

    SYSTEM AND METHOD FOR PROVIDING AND MANAGING THIRD PARTY CONTENT WITH CALL FUNCTIONALITY
    17.
    发明申请
    SYSTEM AND METHOD FOR PROVIDING AND MANAGING THIRD PARTY CONTENT WITH CALL FUNCTIONALITY 审中-公开
    用于提供和管理具有呼叫功能的第三方内容的系统和方法

    公开(公告)号:US20160034946A1

    公开(公告)日:2016-02-04

    申请号:US14879999

    申请日:2015-10-09

    Applicant: Google Inc.

    Abstract: Systems and methods for implementing an online content item campaign with selective call functionality can include a processor determining a rendering frequency of instances of a third-party content item for rendering with a call icon, based on a resource of the third-party content provider. The processor can provide a first instance of the content item for rendering with the call icon in accordance with the rendering frequency of instances. A call bridge device can receive a call from the client computing device upon actuation of the call icon, direct the call to a phone number of the third-party content provider, and determine a parameter of the call. The processor can adjust the rendering frequency of instances based on the parameter of the call and provide instances of the content item for display by client computing devices with the call icon in accordance with the adjusted rendering frequency of instances.

    Abstract translation: 用于实现具有选择性呼叫功能的在线内容项目活动的系统和方法可以包括处理器,其基于第三方内容提供商的资源来确定用于利用呼叫图标呈现的第三方内容项目的实例的呈现频率。 处理器可以根据实例的呈现频率,提供内容项的第一个实例,用于与呼叫图标进行呈现。 呼叫桥接设备可以在呼叫图标激活时接收来自客户端计算设备的呼叫,将呼叫引导到第三方内容提供商的电话号码,并确定该呼叫的参数。 处理器可以基于呼叫的参数来调整实例的呈现频率,并且根据实例的调整的呈现频率提供内容项目的实例,以便客户端计算设备使用呼叫图标进行显示。

    Data Processing Service
    18.
    发明申请
    Data Processing Service 审中-公开
    数据处理服务

    公开(公告)号:US20150193504A1

    公开(公告)日:2015-07-09

    申请号:US14665026

    申请日:2015-03-23

    Applicant: Google Inc.

    Abstract: In general, the subject matter described in this disclosure can be embodied in methods, systems, and program products. A system includes a first data center, a second data center, and a third data center. The multiple data centers are configured to replicate a logical collection of data that comprises multiple logical partitions of data. The system comprises a first writing subsystem that is designated to write updates to a copy of a first logical partition of data that is stored by the first data center. The system comprises a second writing subsystem that is designated to write updates to a copy of a second logical partition of data that is stored by the second data center. The system comprises a third writing subsystem that is designated to write updates to a copy of a third logical partition of data that is stored by the third data center.

    Abstract translation: 通常,本公开中描述的主题可以体现在方法,系统和程序产品中。 系统包括第一数据中心,第二数据中心和第三数据中心。 多个数据中心被配置为复制包含数据的多个逻辑分区的数据的逻辑集合。 该系统包括第一写入子系统,其被指定为将更新写入由第一数据中心存储的数据的第一逻辑分区的副本。 该系统包括被指定为向第二数据中心存储的数据的第二逻辑分区的副本写入更新的第二写入子系统。 该系统包括第三写入子系统,其被指定为将更新写入由第三数据中心存储的数据的第三逻辑分区的副本。

    Systems and methods for dynamically selecting a communication identifier

    公开(公告)号:US10581795B2

    公开(公告)日:2020-03-03

    申请号:US14936883

    申请日:2015-11-10

    Applicant: Google Inc.

    Abstract: The present disclosure can select a communication identifier for a device of a content provider. A system receives a request for content for display. The system identifies a content item responsive to the request. The system determines a feature of the computing device and a feature of the content item. The system selects a type of phone number for a content provider of the content item based on both the feature of the computing device and the feature of the content item. The system identifies a phone number for the content item corresponding to the type of phone number. The system transmits the phone number for the content item for display via a computing device. The system identifies, responsive to an indication to establish a communication corresponding to the phone number for the content item, a phone number for the device of the content provider.

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