公开(公告)号：US20150066653A1

公开(公告)日：2015-03-05

申请号：US14017831

申请日：2013-09-04

Applicant: GOOGLE INC.

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序。 一种方法包括：针对内容项目清单中的多个内容项目中的每一个：识别与所述内容项目相关联的实体以及与所述内容项目中描述的产品或服务相关联的用于垂直的多个页面类型; 定位与该实体相关联的多个信息页面; 根据页面类型对每个信息页进行分类; 识别与所述实体相关联的查询，其中使用查询作为用于递送与所述实体相关联的一个或多个内容项的选择标准; 对于确定来自所识别的查询的相关查询的多个信息页面的每个信息页面; 并且在数据结构中存储内容项目，与相关查询相关联的数据和相关联的信息页面之间的关联。

公开(公告)号：US10650066B2

公开(公告)日：2020-05-12

申请号：US13840380

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

IPC: G06F17/30 ,  G06F16/9535 ,  G06F16/93

Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

公开(公告)号：US20170220694A1

公开(公告)日：2017-08-03

申请号：US15491734

申请日：2017-04-19

Applicant: Google Inc.

Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Ramachandran Marur ,  Gaurav Garg

IPC: G06F17/30

Abstract: Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

公开(公告)号：US09276855B1

公开(公告)日：2016-03-01

申请号：US13943608

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Guarav Garg

IPC: G06F15/173 ,  H04L12/70

CPC classification number: H04L67/10 ,  G06Q30/0282 ,  G06Q30/0625 ,  H04L47/00 ,  H04L47/70 ,  H04L67/02 ,  H04L67/42

Abstract: Systems and methods for providing navigation filters within content items distributed via a computer network are provided. A navigation filter includes a heading and a plurality of items associated with the heading and can function as a summary of a resource associated with a distributed content item. A described method includes receiving a request for content from a user device, selecting a content item in response to the request, identifying one or more navigation filters associated with the selected content item, generating display data including the selected content item and the one or more navigation filters, and providing the display data for presentation to the user device.

Abstract translation: 提供了用于在通过计算机网络分发的内容项内提供导航过滤器的系统和方法。 导航过滤器包括标题和与标题相关联的多个项目，并且可以用作与分发的内容项目相关联的资源的概要。 所描述的方法包括从用户设备接收对内容的请求，响应于该请求选择内容项目，识别与所选内容项目相关联的一个或多个导航过滤器，生成包括所选择的内容项目和所述一个或多个内容项目的显示数据 导航过滤器，并提供用于呈现给用户设备的显示数据。