摘要:
A novel network controller for use with a digital cable headend capable of monitoring and controlling set top terminals in a television program delivery system is described. The invention relates to methods and apparatus for a network controller that manages a configuration of set top terminals in a program delivery system. Specifically, the invention modifies a program control information signal at the cable headend before the modified signal is transmitted to each set top terminal. This signal is used with polling methods to receive upstream data from the set top terminals. The invention initiates such upstream data retrieval, gathers all data received and compiles viewer demographics information and programs watched information. The invention processes this data and information to generate packages of advertisements targeted towards each set top terminal. The invention uses upstream data reception hardware, databases and processing hardware and software to accomplish these functions.
摘要:
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.
摘要:
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.
摘要:
An apparatus and a method provide optimum packaging of programs for delivery over a television program delivery system. The apparatus includes a central processor unit (CPU) that is used to select program categories and identify external and internal programs. For packaging. The CPU includes advanced features to weight programs according to established criteria including previous buying history, programs watched data, and viewer demographics. The CPU formats a menu having a program lineup and assigns transponder space. Other advanced features include the use of multiple operations centers to support the packaging, delivery of the packaged programs to cable television headends, insertion of local avails, and direct transmission of program packages to individual television terminals.
摘要:
An apparatus and a method provide optimum packaging of programs for delivery over a television program delivery system. The apparatus includes a central processor unit (CPU) that is used to select program categories and identify external and internal programs. For packaging. The CPU includes advanced features to weight programs according to established criteria including previous buying history, programs watched data, and viewer demographics. The CPU formats a menu having a program lineup and assigns transponder space. Other advanced features include the use of multiple operations centers to support the packaging, delivery of the packaged programs to cable television headends, insertion of local avails, and direct transmission of program packages to individual television terminals.
摘要:
A processor in a television program delivery system receives programs watched information from terminals in a television delivery system. The processor arranges the programs watched information in a database or programs watched matrix so that the frequency of programs watched may be determined. The programs watched matrix may consist of time slots and program categories. The processor determines a program count for programs or program categories. The program count may then be used to send programming to the terminals. The terminals may provide the programs watched information in response to a cyclic polling message generated by the processor or by using a random access routine. The programs watched information may be provided over a cable or a telephone line.
摘要:
Several cable headend configurations that utilize digital technology are disclosed. The present invention provides greater capability and flexibility than existing cable headends. Specifically, a modular design for a cable headend and a combiner component for cable headends are disclosed. The invention is particularly useful in cable television program delivery systems transponding large numbers of digitally compressed program signals. The combiner disclosed allows cherry-picking of programs from transponded signals.
摘要:
A method and a system for selecting and ordering broadcast programs uses an electronic program guide that may be broadcast to subscribers or posted on an Internet web site. The system allows national broadcasters to provide one or more channels of pay-per-view or subscription programming and to establish a mechanism for billing subscribers who access the programs. Subscribers may access the Internet and send a program request to a web site. An authorization is then forwarded to a billing center and to a local broadcaster. The billing center debits the subscriber's account, or prepares a bill. The local broadcaster sends the authorization to the subscriber. The authorization includes a program code and a terminal identifier that permit the subscriber's television or set top terminal to decrypt and display the program.
摘要:
A method and an apparatus suggests programs for viewing by a subscriber. Terminals installed at a subscriber's home and at central locations, such as bookstores, video rental stores and libraries, provide responsive or intelligent search functions to suggest programs for viewing according to a subscriber's viewing preferences. Responsive searching includes posing questions to and receiving answers from the subscribers. Intelligent searching includes gathering historical data, such as the subscriber's history of programs watched. The programs include videotapes, videodiscs, television programs and electronic books. Subscribers indicate their selection and order the programs using a menu system. An automated billing system tracks the programs ordered.
摘要:
A novel network controller for use with a digital cable headend capable of monitoring and controlling set top terminals in a television program delivery system is described. The invention relates to methods and apparatus for a network controller that manages a configuration of set top terminals in a program delivery system. The invention is particularly useful in program delivery systems with hundreds of channels of programming, a menu driven program selection system, and a program control information signal that carries data and identifies available program choices. Specifically, the invention modifies a program control information signal at the cable headend before the modified signal is transmitted to each set top terminal. This signal is used with polling methods to receive upstream data from the set top terminals. The invention initiates such upstream data retrieval, gathers all data received and compiles viewer demographics information and programs watched information. The invention processes this data and information to generate packages of advertisements, as well as account and billing reports, targeted towards each set top terminal. The invention uses upstream data reception hardware, databases and processing hardware and software to accomplish these functions.