公开(公告)号：US20130204954A1

公开(公告)日：2013-08-08

申请号：US13829410

申请日：2013-03-14

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: H04L12/58

CPC classification number: H04L51/32 ,  G06Q10/02 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0601 ,  G06Q40/12 ,  G06Q50/01 ,  H04L67/125 ,  H04L67/306

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20130198008A1

公开(公告)日：2013-08-01

申请号：US13804150

申请日：2013-03-14

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20120173992A1

公开(公告)日：2012-07-05

申请号：US12983056

申请日：2010-12-31

Applicant: Adam D'Angelo ,  Charles Duplain Cheever ,  Kevin G. Der ,  Rebekah Marie Cox

Inventor： Adam D'Angelo ,  Charles Duplain Cheever ,  Kevin G. Der ,  Rebekah Marie Cox

IPC: G06F3/01 ,  G06F15/16

CPC classification number: H04L65/40 ,  G06F17/30654 ,  G06Q10/10

Abstract: A question-and-answer application with an “ask-to-answer” feature is described. The ask-to-answer feature enables any user to solicit an answer to a question from another user. Upon soliciting another user for an answer to a particular question, a message with a call to action is directed to the solicited user. The message may include a copy of the text of the question and may provide a mechanism (e.g., a selectable user interface element) enabling the solicited user to pass on answering the question. Subsequent to the solicitation, the question page for the question will include a notification with information about the solicitation, including in some instances information identifying the user who has been asked to answer the question and the number of times the user has been asked to provide an answer to the question.

Abstract translation: 描述了具有“请求答复”功能的问答应用程序。 请求答复功能使任何用户能够向其他用户征求问题的答案。 在请求另一个用户对特定问题的答案时，具有号召性用语的消息被引导到被请求的用户。 消息可以包括问题的文本的副本，并且可以提供使得所请求的用户能够通过回答该问题的机制（例如，可选择的用户界面元素）。 在招标之后，问题的问题页面将包括有关招标信息的通知，包括在某些情况下，标识被要求回答问题的用户的信息以及用户被要求提供的次数 回答这个问题。

公开(公告)号：US20120095836A1

公开(公告)日：2012-04-19

申请号：US13338190

申请日：2011-12-27

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.

Abstract translation: 社交网络系统根据用户所连接的其他用户所采取的动作，为用户生成与社交相关的广告。 这些可能是由外部系统采取并由外部系统确定的行为，关于社交网络系统可以接收哪些动作并用于与广告请求匹配的信息。 社交网络系统可以基于该动作来确定用于向用户进行广告的社交环境，并且可以为匹配的广告请求生成包括传达社交上下文的信息消息的广告（即，附有信息消息的广告， 信息消息的新闻故事等）。 基于与用户在社交网络系统上或外部的连接进行交互或者采取的动作的对象以及其他标准，该广告可以基于用户对广告的兴趣而定向到用户。

公开(公告)号：US20110302485A1

公开(公告)日：2011-12-08

申请号：US12795504

申请日：2010-06-07

Applicant: Adam D'Angelo ,  Charles Duplain Cheever ,  Kevin G. Der ,  Rebekah Marie Cox

Inventor： Adam D'Angelo ,  Charles Duplain Cheever ,  Kevin G. Der ,  Rebekah Marie Cox

IPC: G06F3/14

CPC classification number: G06F17/30893 ,  G06F17/30905 ,  G06Q10/10 ,  H04L67/02

Abstract: A method to perform component-based rendering of a webpage includes identifying a component hierarchy from which to render the webpage. A set of components are selected from the component hierarchy as an evaluation component set. The evaluation component set is evaluated by determining that a particular component of the evaluation component set does not include a data request for data item to be used in the rendering of the webpage. Responsive to the determination, least one child component of the particular component is identified within the component hierarchy. The child component is added to the evaluation component set.

Abstract translation: 执行网页的基于组件的呈现的方法包括识别从其呈现网页的组件层次。 从组件层次结构中选择一组组件作为评估组件集。 通过确定评估组件集合的特定组件不包括要在呈现网页中使用的数据项的数据请求来评估评估组件集合。 响应于确定，在组件层次结构中识别特定组件的至少一个子组件。 子组件被添加到评估组件集中。

公开(公告)号：US20110302216A1

公开(公告)日：2011-12-08

申请号：US12795482

申请日：2010-06-07

Applicant: Adam D'Angelo ,  Charles Duplain Cheever ,  Kevin G. Der

Inventor： Adam D'Angelo ,  Charles Duplain Cheever ,  Kevin G. Der

IPC: G06F17/30

CPC classification number: G06F17/30598 ,  G06F17/30345 ,  G06Q10/101

Abstract: A question-and-answer application having questions with which topics are associated is described. In some embodiments, user-generated topics are assigned to questions to indicate the subject matter covered by the questions. The application logic includes topic merge logic for quickly and efficiently merging two topics, while enabling the topic merge operation to be easily undone if necessary.

Abstract translation: 描述了具有与哪些主题相关联的问题的问答应用程序。 在一些实施例中，将用户生成的主题分配给问题以指示问题所涵盖的主题。 应用程序逻辑包括主题合并逻辑，用于快速高效地合并两个主题，同时使主题合并操作能够在必要时轻松撤销。

公开(公告)号：US20110029388A1

公开(公告)日：2011-02-03

申请号：US12853241

申请日：2010-08-09

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/00

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20090070412A1

公开(公告)日：2009-03-12

申请号：US12138212

申请日：2008-06-12

Applicant: Adam D'Angelo ,  Charlie Cheever ,  Arieh Steinberg ,  James Wang ,  Mark Slee

Inventor： Adam D'Angelo ,  Charlie Cheever ,  Arieh Steinberg ,  James Wang ,  Mark Slee

IPC: G06F15/16

CPC classification number: H04L67/1097 ,  G06Q10/10 ,  G06Q30/02 ,  H04L63/08 ,  H04L63/0884 ,  H04L63/102 ,  H04L67/14 ,  H04L67/146 ,  H04L67/20 ,  H04L67/306

Abstract: A social networking website maintains a profile for each user of the website. The profile includes data associated with a user, such as a connection to one or more plurality of other users of the social networking website or user preferences. The social networking website communicates with one or more third-party application servers to provide one or more applications to social networking website users. When a social networking website user requests an application provided by a third-party application server, the social networking website communicates a subset of the user's profile to the third-party application server, allowing the third-party application server to use this profile data to personalize the application performed for the user. A privacy settings associated with a user profile allows the social networking website to limit the profile data communicated to the third-party application server.

Abstract translation: 社交网站维护网站每个用户的个人资料。 简档包括与用户相关联的数据，诸如到社交网站的一个或多个其他用户的连接或用户偏好的连接。 社交网站与一个或多个第三方应用服务器通信，向社交网站用户提供一个或多个应用。 当社交网站用户请求由第三方应用服务器提供的应用程序时，社交网络网站将用户简档的子集传送到第三方应用服务器，允许第三方应用服务器将该配置文件数据 个性化为用户执行的应用程序。 与用户简档相关联的隐私设置允许社交网站限制传送到第三方应用服务器的简档数据。

公开(公告)号：US20090031301A1

公开(公告)日：2009-01-29

申请号：US12154504

申请日：2008-05-23

Applicant: Adam D'Angelo ,  Dave Fetterman ,  Charlie Cheever ,  Ari Steinberg ,  Eric Zamore ,  James Wang ,  Julie Zhuo ,  Dave Morin ,  Mark Slee ,  Ruchi Sanghvi

Inventor： Adam D'Angelo ,  Dave Fetterman ,  Charlie Cheever ,  Ari Steinberg ,  Eric Zamore ,  James Wang ,  Julie Zhuo ,  Dave Morin ,  Mark Slee ,  Ruchi Sanghvi

IPC: G06F9/445

CPC classification number: G06F8/70 ,  G06F8/60 ,  G06Q10/10 ,  H04L63/102 ,  H04L67/306 ,  H04L67/34

Abstract: The present invention provides a system and method for providing a personalized platform for accessing internet applications. According to one embodiment of the invention, a social network provider receives a request for installation of an application from a user of the social network, installs the application at multiple points in the user's social network environment, and personalizes interfaces with the application at these integration points based on information about the user available from the social network. The present invention enables applications to be integrated in the social network environment at multiple integration points and to be personalized for and configured by the user.

Abstract translation: 本发明提供了一种用于提供用于访问互联网应用的个性化平台的系统和方法。 根据本发明的一个实施例，社交网络提供者从社交网络的用户接收到安装应用的请求，在用户社交网络环境的多个点安装应用，并且在这些集成中个性化与应用的接口 基于有关社交网络可用用户的信息的积分。 本发明使得应用能够被集成到多个集成点的社交网络环境中并且被用户个性化并由用户配置。

公开(公告)号：US20080040370A1

公开(公告)日：2008-02-14

申请号：US11502757

申请日：2006-08-11

Applicant: Andrew Bosworth ,  Chris Cox ,  Ruchi Sanghvi ,  TS Ramakrishnan ,  Adam D'Angelo

Inventor： Andrew Bosworth ,  Chris Cox ,  Ruchi Sanghvi ,  TS Ramakrishnan ,  Adam D'Angelo

IPC: G06F7/00

CPC classification number: H04L65/403 ,  G06F17/30876 ,  G06F17/3089 ,  H04L51/16 ,  H04L67/22 ,  H04L67/306

Abstract: Systems and methods for generating dynamic relationship-based content personalized for members of a web-based social network are provided. At least one action of one or more members of a web-based social network is associated with relationship data for the one or more members to produce consolidated data. One or more elements associated with the consolidated data is identified and used to aggregate the consolidated data. Further exemplary methods comprise weighting by affinity the aggregated consolidated data to generate dynamic relationship-based content personalized for the members of the web-based social network.

Abstract translation: 提供了用于为基于网络的社交网络的成员个性化的用于生成基于动态关系的内容的系统和方法。 基于网络的社交网络的一个或多个成员的至少一个动作与一个或多个成员的关系数据相关联以产生合并的数据。 识别与合并数据相关联的一个或多个元素，并用于聚合合并数据。 另外的示例性方法包括通过亲和度对聚合的合并数据进行加权以生成针对基于网络的社交网络的成员个性化的基于动态关系的内容。