Systems and methods for anonymous behavioral-based records identification

    公开(公告)号:US10074096B2

    公开(公告)日:2018-09-11

    申请号:US14643921

    申请日:2015-03-10

    CPC classification number: G06Q30/0201

    Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

    SYSTEMS AND METHODS FOR CONTENT PRESENTATION MANAGEMENT
    56.
    发明申请
    SYSTEMS AND METHODS FOR CONTENT PRESENTATION MANAGEMENT 审中-公开
    内容呈现管理系统与方法

    公开(公告)号:US20170006351A1

    公开(公告)日:2017-01-05

    申请号:US14334621

    申请日:2014-07-17

    Inventor: Seth HABERMAN

    Abstract: Methods, systems, and computer-readable media for managing presentation settings of a content presentation device are generally described. Presentation settings may include settings specifying the presentation of content, such as contrast or brightness for video content presented through a video display device. Provider presentation settings may be specified by a content provider, third party, or the like for a content asset, such as a movie or video game. The provider presentation settings may be transmitted or otherwise made available to the content presentation device and/or content consumer. For example, the provider presentation settings may be encoded within a content stream and sent to a content presentation device along with the content. The provider presentation settings may be configured to adjust the device presentation settings of a content presentation device.

    Abstract translation: 通常描述用于管理内容呈现设备的呈现设置的方法,系统和计算机可读介质。 呈现设置可以包括指定内容呈现的设置,例如通过视频显示设备呈现的视频内容的对比度或亮度。 供应商呈现设置可由内容提供商,第三方等为诸如电影或视频游戏的内容资产指定。 可以向内容呈现设备和/或内容消费者传送或以其他方式提供提供者呈现设置。 例如,提供商呈现设置可以在内容流内进行编码,并与内容一起发送到内容呈现设备。 提供商呈现设置可以被配置为调整内容呈现设备的设备呈现设置。

    SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR RESOURCE-BASED ALLOCATION OF CONTENT TRANSMITTED IN A MEDIA NETWORK
    58.
    发明申请
    SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR RESOURCE-BASED ALLOCATION OF CONTENT TRANSMITTED IN A MEDIA NETWORK 审中-公开
    用于基于资源分配的媒体网络中传输的内容的系统,方法和计算机可读介质

    公开(公告)号:US20160021403A1

    公开(公告)日:2016-01-21

    申请号:US14866364

    申请日:2015-09-25

    Abstract: Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.

    Abstract translation: 用于在家庭可寻址媒体网络内的传输流中分配针对内容机会寻址的内容元素的系统,方法和计算机可读存储介质。 内容机会可以包括节目流中的广告时隙。 内容元素可以包括被配置为在广告时隙期间运行的广告内容。 可以在提供电视节目的节目流中发送广告时隙,并且可以在商业馈送中提供广告内容。 媒体网络可以被配置为发送诸如高清晰度(HD),标准清晰度(SD)及其变体之类的各种内容格式。 如果有足够的资源可用,系统可以被配置为分配最高轮廓对应的内容元素。 如果没有足够的资源可用,系统可以分配内容元素的低配置版本。

    Methods, Systems, and Computer-Readable Media for Targeted Distribution of Digital On-Screen Graphic Elements
    59.
    发明申请
    Methods, Systems, and Computer-Readable Media for Targeted Distribution of Digital On-Screen Graphic Elements 审中-公开
    用于数字屏幕图形元素的目标分布的方法,系统和计算机可读介质

    公开(公告)号:US20150358664A1

    公开(公告)日:2015-12-10

    申请号:US14731956

    申请日:2015-06-05

    Abstract: Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.

    Abstract translation: 描述用于呈现目标数字屏幕图形的系统和方法。 诸如广告商或媒体网络运营商的内容创始者可以指定要呈现给可用受众的一个或多个观众的目标片段和/或目标数字屏幕图形。 可以检测与目标片段相关联的内容呈现设备上的数字屏上图形的预期呈现。 目标数字屏上图形可以被传送或以其他方式提供给内容呈现设备。 可以显示目标数字屏上图形,而不是或覆盖原始数字屏上图形的至少一部分,使得原始数字屏上图形的全部或一部分被目标数字屏幕上的 图形。

    Methods, Systems, and Computer-Readable Media for Dynamic Content Allocation
    60.
    发明申请
    Methods, Systems, and Computer-Readable Media for Dynamic Content Allocation 审中-公开
    用于动态内容分配的方法,系统和计算机可读介质

    公开(公告)号:US20150348091A1

    公开(公告)日:2015-12-03

    申请号:US14729873

    申请日:2015-06-03

    CPC classification number: G06Q30/0244 G06Q30/0247 G06Q30/0264 G06Q30/0269

    Abstract: Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.

    Abstract translation: 描述了根据内容分发计划在内容分发系统上优化内容分配的系统和方法。 在一些实施例中,管理系统可以被配置为生成用于内容分发的优化调度,诸如广告活动。 对于电视分发时间表,可以基于可用的广告资源和历史受众测量信息(例如电视广告活动的电视等级)来生成展示预测。 可以基于展示预测生成优化的时间表,并且可以根据优化的时间表分发内容。 可以分析与根据优化的时间表的分发有关的测量信息,并用于生成重新优化的时间表,例如可以用于在随后的一天安排广告活动。

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