Systems for fast and/or efficient processing of decision networks, and related methods and apparatus

    公开(公告)号:US11531913B2

    公开(公告)日:2022-12-20

    申请号:US16526587

    申请日:2019-07-30

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, a technique for processing a decision network that includes obtaining an index encoding a mapping from potential values of an input parameter to decision parameters of the network's predicates, wherein the mapping associates potential values of the input parameter with decision parameters affected by those potential values; evaluating decision parameters affected by specified values of the input parameter, including identifying each decision parameter to which the index maps at least one specified values of the input parameter, and setting the values of those decision parameters in accordance with the input parameter's specified values; and analyzing the decision network, including evaluating the predicates of one or more of the decision nodes based on the values of the predicates' decision parameters, and determining, based on the values of the evaluated predicates and a topology of the decision network, that a particular terminal node encodes the network's output. Other embodiments are disclosed.

    LINE ITEM-BASED AUDIENCE EXTENSION
    52.
    发明申请

    公开(公告)号:US20220351254A1

    公开(公告)日:2022-11-03

    申请号:US17863019

    申请日:2022-07-12

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, receiving from a campaign manager device information defining a line item in an online advertising system, including receiving information defining constraints for the line item. The subject disclosure may further include collecting browsing history information for targetable users matching the constraints for the line item, generating a machine learning model to rank the targetable users and building a new segment based on users ranked by the model. The subject disclosure may further include providing, to the campaign manager device, a recommendation to add the new segment to the line item, receiving from the campaign manager device an indication to attach the new segment to the line item, and subsequently, providing advertisement content to targeted users according to the line item including the new segment. Other embodiments are disclosed.

    Method and apparatus for generating personalized payloads

    公开(公告)号:US11430012B2

    公开(公告)日:2022-08-30

    申请号:US16776795

    申请日:2020-01-30

    Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

    APPARATUS AND METHOD FOR ALLOCATING MEDIA CONTENT SLOTS ACROSS DISPARATE MEDIA SUPPLY CHANNEL SYSTEMS

    公开(公告)号:US20220132199A1

    公开(公告)日:2022-04-28

    申请号:US17570453

    申请日:2022-01-07

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

    PRESENTATION GENERATING PLATFORM
    59.
    发明申请

    公开(公告)号:US20220070546A1

    公开(公告)日:2022-03-03

    申请号:US17007692

    申请日:2020-08-31

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, include a device including a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, provide a mapped software client that facilitates performance of operations, the operations comprising: receiving a series of functional steps for execution by the mapped software client, wherein the mapped software client provides a common functionality for a particular display platform; and performing the series of functional steps to implement a display of a dynamic advertisement. Other embodiments are disclosed.

    Method and apparatus for providing content metadata in electronic advertising

    公开(公告)号:US11218781B2

    公开(公告)日:2022-01-04

    申请号:US16717263

    申请日:2019-12-17

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, receiving a bid request that indicates a television channel associated with a video stream requested by an end user device and that includes ad space information associated with an ad space of the video stream, where the video stream being requested is an Over-The-Top (OTT) streaming service that provides scheduled content. Context information can be accessed according to the television channel and according to a time associated with the ad space, where the context information describes the video stream and is generated by a context server. An auction is performed to obtain bid responses, where the auction provides bidders with context data that is representative of at least a portion of the context information, and where selection of the candidate bid responses enables a determination of a creative for the ad space of the video stream. Other embodiments are disclosed.

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