Methods and Systems for Assisting Customers Shopping at Real-World Shopping Venues
    53.
    发明申请
    Methods and Systems for Assisting Customers Shopping at Real-World Shopping Venues 审中-公开
    帮助客户在现实世界购物场所购物的方法和系统

    公开(公告)号:US20170053330A1

    公开(公告)日:2017-02-23

    申请号:US14827597

    申请日:2015-08-17

    Abstract: Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.

    Abstract translation: 本文公开的系统和方法为携带携带与通信网络连接的移动设备的现实购物场所购物者提供帮助。 这涉及跟踪现实购物场所的客户的身体行为,并确定根据跟踪的身体行为向客户提供帮助。 基于确定向客户提供帮助,向客户的移动设备发送通知。 该通知表明,当客户在现实世界购物场所时,现场支持可用于协助客户。

    Previews for Contextual Searches
    54.
    发明申请
    Previews for Contextual Searches 审中-公开
    上下文搜索预览

    公开(公告)号:US20170052937A1

    公开(公告)日:2017-02-23

    申请号:US14832722

    申请日:2015-08-21

    Abstract: Techniques to facilitate image searches using context of an image frame in a document are described. In one or more implementations, an image frame included within a document is detected, such as when the frame is inserted or selected. Content in the document in the vicinity of the image frame is analyzed to derive query terms corresponding to the content. Tag elements created for the query terms are exposed to enable selection of individual query terms as search parameters. An image search is conducted using selected query terms and images returned as results of the search are presented a candidates for insertion into the frame. Previews of images as being inserted in the image frame can be exposed show how the document would look with different images placed in the frame. Selection of a particular image from the arrangement causes insertion of the particular image into the image frame.

    Abstract translation: 描述使用文档中的图像帧的上下文来促进图像搜索的技术。 在一个或多个实现中,检测包括在文档内的图像帧,例如当插入或选择帧时。 对图像帧附近的文档中的内容进行分析,得到与内容对应的查询词。 针对查询条件创建的标签元素被公开以使得可以将各个查询词语选择为搜索参数。 使用所选择的查询项进行图像搜索,并且作为搜索结果返回的图像被呈现用于插入到帧中的候选。 图像插入到图像框架中的预览可以被曝光显示文档如何与放置在框架中的不同图像一起显示。 从该布置中选择特定图像导致将特定图像插入到图像帧中。

    Interaction-Based Content Configuration
    55.
    发明申请
    Interaction-Based Content Configuration 审中-公开
    基于交互的内容配置

    公开(公告)号:US20160314494A1

    公开(公告)日:2016-10-27

    申请号:US14694807

    申请日:2015-04-23

    CPC classification number: G06Q30/0255 G06Q30/0633

    Abstract: Interaction-based content configuration is described. In one or more implementations, interactions of an online store customer with an online store are tracked. When a shopping session is ended and an item viewed during the shopping session is not purchased, personalized marketing content is generated for the customer. To do so, the tracked interactions are analyzed to ascertain which content corresponding to the unpurchased item the customer focused on during the shopping session. The tracked interactions track a gaze of the customer relative to displayed content of the online store, for instance. Further, the content the customer focused on is determined as that which held the customer's gaze for a period of time or which the customer gazed at a greater number of times than other content. The personalized marketing content is configured to include a portion of the focused-on content.

    Abstract translation: 描述基于交互的内容配置。 在一个或多个实现中,跟踪在线商店客户与在线商店的交互。 当购物会话结束并且没有购买在购物会话期间查看的商品时,为客户生成个性化的营销内容。 为了做到这一点,分析跟踪的交互以确定在购物会话期间客户关注的未购买物品对应的内容。 例如,跟踪的交互跟踪客户的目光相对于在线商店的显示内容。 此外,客户关注的内容被确定为持续客户凝视一段时间或顾客比其他内容更多次注视的内容。 个性化营销内容被配置为包括一部分重点内容。

    Method and apparatus for determining the relevancy of hyperlinks
    56.
    发明授权
    Method and apparatus for determining the relevancy of hyperlinks 有权
    用于确定超链接相关性的方法和装置

    公开(公告)号:US09411786B2

    公开(公告)日:2016-08-09

    申请号:US13936803

    申请日:2013-07-08

    CPC classification number: G06F17/2235 G06F17/30867

    Abstract: A computer implemented method and apparatus for determining the relevancy of hyperlinks. The method comprising determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on content retrieved from one or more pages selected by the user for presentation previous to the current page; and indicating the at least one relevant link.

    Abstract translation: 一种用于确定超链接的相关性的计算机实现的方法和装置。 所述方法包括确定呈现给用户的当前页面上的至少一个相关链接,其中所述链接的相关性基于从用户选择的用于在所述当前页面之前呈现的一个或多个页面检索的内容; 并指示至少一个相关链接。

    MONITORING AND RESPONDING TO SOCIAL MEDIA POSTS WITH SOCIALLY RELEVANT COMPARISONS
    57.
    发明申请
    MONITORING AND RESPONDING TO SOCIAL MEDIA POSTS WITH SOCIALLY RELEVANT COMPARISONS 审中-公开
    监督和回应社会媒体与社会相关的比较

    公开(公告)号:US20160140619A1

    公开(公告)日:2016-05-19

    申请号:US14542219

    申请日:2014-11-14

    CPC classification number: G06Q30/0269 G06Q50/01 H04L51/32

    Abstract: The present disclosure is directed toward systems and methods for leveraging social media. For example, systems and methods described herein involve monitoring social media posts and determining socially relevant competitors. Systems and methods described herein also involve identifying the features of the products that form a basis of comparison between the product and competitors. Systems and methods described herein may identify relevant social media discussions and reply to social media posts so as to influence the notions expressed therein.

    Abstract translation: 本公开涉及用于利用社交媒体的系统和方法。 例如,本文所述的系统和方法涉及监控社交媒体帖子并确定与社会相关的竞争对手。 本文描述的系统和方法还涉及识别形成产品和竞争对手之间的比较基础的产品的特征。 本文所述的系统和方法可以识别相关的社交媒体讨论和回复社交媒体帖子,以影响其中表达的概念。

    Method and apparatus for providing engaging experience in an asset
    58.
    发明授权
    Method and apparatus for providing engaging experience in an asset 有权
    提供资产有吸引力的经验的方法和设备

    公开(公告)号:US09232173B1

    公开(公告)日:2016-01-05

    申请号:US14335288

    申请日:2014-07-18

    CPC classification number: H04N5/93 H04N5/91

    Abstract: In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.

    Abstract translation: 在一个实施例中,由多个用户(用户)暂停一帧的次数中的至少一个,并且针对资产的每个帧(视频等)跟踪用于该帧的用户的注意活动。 基于跟踪预先生成至少一帧的交互式版本。 存储交互式版本以便播放至少一帧的交互式版本。 在另一实施例中,确定资产的当前播放帧(帧)的暂停。 基于框架中的用户的关注活动中的至少一个以及检测帧的元数据来确定替换该帧的确定,指定该帧被替换。 基于用户和元数据的至少一个注意来生成帧的交互版本,以用交互式版本替换该帧。

    CONTEXTUALIZATION AND ENHANCEMENT OF TEXTUAL CONTENT
    59.
    发明申请
    CONTEXTUALIZATION AND ENHANCEMENT OF TEXTUAL CONTENT 审中-公开
    文体内容的特征化和增强

    公开(公告)号:US20150242391A1

    公开(公告)日:2015-08-27

    申请号:US14189621

    申请日:2014-02-25

    CPC classification number: G06F17/2785 G06F17/241

    Abstract: This document describes techniques for contextualization and enhancement of textual content. In one or more implementations, textual content is analyzed to determine whether the textual content is appropriate for an intended context. The intended context corresponds to an intended mood, emotion, tone, or sentiment of the textual content. If it is determined that the textual content does not conform to the intended context, suggestions are generated to modify the textual content to conform to the intended context.

    Abstract translation: 本文档描述了文本内容的语境化和增强的技术。 在一个或多个实现中,分析文本内容以确定文本内容是否适合于预期上下文。 预期情境对应于文本内容的预期情绪,情感,口气或情绪。 如果确定文本内容不符合预期的上下文,则生成建议以修改文本内容以符合预期的上下文。

    Reducing un-subscription rates for electronic marketing communications

    公开(公告)号:US10366400B2

    公开(公告)日:2019-07-30

    申请号:US14797806

    申请日:2015-07-13

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

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