Abstract:
Techniques disclosed herein identify visitors who visit a real-world shopping venue as belonging to a group. This involves tracking a physical action of a visitor present at the real-world shopping venue and identifying the visitor based on the tracked physical action and previously collected visitor information associated with the venue. The visitor is determined to be a member of a group based on the previously collected visitor information. Based on determining that the visitor is a member of the group, a notification is sent to another member of the group. The notification identifies that the visitor has placed at least one item in a sharing cart while the visitor is present at the real-world shopping venue. A system determines that visitors who routinely visit a real-world shopping venue belong to a group based on their activities while visiting the venue, and allows the visitors to provide feedback to each other.
Abstract:
Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, content of a referral source from which a user navigates to arrive at a product page having an item of interest is analyzed. A sentiment of the item based on the analysis of the content within the referral source is determined. Based on the sentiment of the item, targeted content related to the item is identified and provided to the user in an effort to reconcile the determined sentiment of the item.
Abstract:
Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.
Abstract:
Techniques to facilitate image searches using context of an image frame in a document are described. In one or more implementations, an image frame included within a document is detected, such as when the frame is inserted or selected. Content in the document in the vicinity of the image frame is analyzed to derive query terms corresponding to the content. Tag elements created for the query terms are exposed to enable selection of individual query terms as search parameters. An image search is conducted using selected query terms and images returned as results of the search are presented a candidates for insertion into the frame. Previews of images as being inserted in the image frame can be exposed show how the document would look with different images placed in the frame. Selection of a particular image from the arrangement causes insertion of the particular image into the image frame.
Abstract:
Interaction-based content configuration is described. In one or more implementations, interactions of an online store customer with an online store are tracked. When a shopping session is ended and an item viewed during the shopping session is not purchased, personalized marketing content is generated for the customer. To do so, the tracked interactions are analyzed to ascertain which content corresponding to the unpurchased item the customer focused on during the shopping session. The tracked interactions track a gaze of the customer relative to displayed content of the online store, for instance. Further, the content the customer focused on is determined as that which held the customer's gaze for a period of time or which the customer gazed at a greater number of times than other content. The personalized marketing content is configured to include a portion of the focused-on content.
Abstract:
A computer implemented method and apparatus for determining the relevancy of hyperlinks. The method comprising determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on content retrieved from one or more pages selected by the user for presentation previous to the current page; and indicating the at least one relevant link.
Abstract:
The present disclosure is directed toward systems and methods for leveraging social media. For example, systems and methods described herein involve monitoring social media posts and determining socially relevant competitors. Systems and methods described herein also involve identifying the features of the products that form a basis of comparison between the product and competitors. Systems and methods described herein may identify relevant social media discussions and reply to social media posts so as to influence the notions expressed therein.
Abstract:
In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.
Abstract:
This document describes techniques for contextualization and enhancement of textual content. In one or more implementations, textual content is analyzed to determine whether the textual content is appropriate for an intended context. The intended context corresponds to an intended mood, emotion, tone, or sentiment of the textual content. If it is determined that the textual content does not conform to the intended context, suggestions are generated to modify the textual content to conform to the intended context.
Abstract:
Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.