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    Reducing un-subscription rates for electronic marketing communications
    1.
    发明授权
    Reducing un-subscription rates for electronic marketing communications 有权

    公开(公告)号：US10366400B2

    公开(公告)日：2019-07-30

    申请号：US14797806

    申请日：2015-07-13

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Stéphane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

    IPC: G06Q30/02

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    GENERATING HIGH QUALITY LEADS FOR MARKETING CAMPAIGNS
    3.
    发明申请
    GENERATING HIGH QUALITY LEADS FOR MARKETING CAMPAIGNS 审中-公开
    生产营销人才的高素质领导者

    公开(公告)号：US20160140627A1

    公开(公告)日：2016-05-19

    申请号：US14541334

    申请日：2014-11-14

    Applicant: Adobe Systems Incorporated

    Inventor： Stéphane Moreau ,  Ashish Duggal ,  Sachin Soni ,  Anmol Dhawan

    IPC: G06Q30/02

    CPC classification number: G06Q30/0282 ,  G06Q30/0203

    Abstract: Systems and methods for generating high quality leads for marketing campaigns are disclosed. One disclosed method assigns scores to users in order to facilitate selection of which users will receive electronic marketing communications. The method includes identifying, by a marketing system, a target product for the marketing campaign. The method further includes collecting, by a sentiment engine configured to determine sentiments of referral sources, a referral context and a degree of sentiment from a referral source referring a user to a web page associated with the product. The method also includes determining time spent by the user on the web page and the user's interactions with the web page, and then assigning a score to the user based at least in part on the time spent by the user on the web page and the user's interactions with the web page.

    Abstract translation: 公开了产生高质量线索进行营销活动的系统和方法。 一种公开的方法为用户分配分数，以便于选择哪些用户将接收电子营销通信。 该方法包括通过营销系统识别营销活动的目标产品。 所述方法还包括通过被配置为确定推荐来源的情绪的情感引擎收集参考用户引用与上述产品相关联的网页的推荐来源的推荐上下文和情绪程度。 该方法还包括确定用户在网页上花费的时间以及用户与网页的交互，然后至少部分地基于用户在网页上花费的时间和用户的网页向用户分配评分 与网页的互动。

    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS
    5.
    发明申请
    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS 审中-公开
    减少电子营销通信的联合订阅率

    公开(公告)号：US20170017971A1

    公开(公告)日：2017-01-19

    申请号：US14797806

    申请日：2015-07-13

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Stéphane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

    IPC: G06Q30/02

    CPC classification number: G06Q30/0202 ,  G06Q30/0255 ,  G06Q30/0258

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    Abstract translation: 方法对用户进行评分，以确定他们是否会收到在订阅列表上发送给用户的营销传播。 一种方法基于以下方式计算用户的未订阅分数：通过识别用户与网页的交互并评估用于表情的交互的内容来确定的情绪程度; 或通过识别用户沟通并评估其内容以表示情感而确定的程度的程度。 响应于确定未订阅分数超过阈值，该方法在向订阅列表上的用户发送营销通信时排除用户。 另一种方法基于用户与页面和用户通信的交互来计算情绪程度，并且基于情绪程度来计算用户的非订阅评分。 响应于将未订阅分数与阈值进行比较，该方法在将营销通信发送到列表上的用户时排除用户。

    Systems and Techniques for Configuring an Electronic Communication Based on Identified Preferred Channels of Sharing
    6.
    发明申请
    Systems and Techniques for Configuring an Electronic Communication Based on Identified Preferred Channels of Sharing 审中-公开
    基于识别的首选共享通道配置电子通信的系统和技术

    公开(公告)号：US20160210662A1

    公开(公告)日：2016-07-21

    申请号：US14600591

    申请日：2015-01-20

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Stéphane Moreau

    IPC: G06Q30/02

    CPC classification number: G06Q30/0251

    Abstract: Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.

    Abstract translation: 系统和方法在电子通信中配置一组基于收件人的共享偏好发送给收件人的共享选项。 共享首选项通常可适用于所有类别的内容，或者可以特定于一个或多个特定类别的内容。 一个实施例涉及识别内容的类别，识别用于共享该类别的内容的特定接收者的共享偏好，基于该共享优选来配置一组共享选项，以及将与内容的共享偏好目标通信发送到接收者 。 收到通信并看到他或她喜欢的共享选项的接收者可以使用该选项，并且与其他人共享内容，从而增强内容的分发。 收件人最喜欢的共享选项可能比其他选项更显着地显示，以进一步鼓励收件人共享内容。

    Systems and techniques for configuring an electronic communication based on identified preferred channels of sharing
    7.
    发明授权
    Systems and techniques for configuring an electronic communication based on identified preferred channels of sharing 有权

    公开(公告)号：US10275791B2

    公开(公告)日：2019-04-30

    申请号：US14600591

    申请日：2015-01-20

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Stéphane Moreau

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.

    Optimizing Layout of Interactive Electronic Content Based on Content Type and Subject Matter
    8.
    发明申请
    Optimizing Layout of Interactive Electronic Content Based on Content Type and Subject Matter 有权
    基于内容类型和主题优化交互式电子内容的布局

    公开(公告)号：US20160274764A1

    公开(公告)日：2016-09-22

    申请号：US14660107

    申请日：2015-03-17

    Applicant: Adobe Systems Incorporated

    Inventor： Stéphane Moreau ,  Anmol Dhawan ,  Ashish Duggal ,  Sachin Soni

    IPC: G06F3/0484 ,  H04L29/08 ,  G06F17/21 ,  H04L12/24

    CPC classification number: G06F3/04842 ,  G06F3/04847 ,  G06F17/212 ,  H04L67/02 ,  H04L67/04 ,  H04L67/10 ,  H04L67/125 ,  H04L67/306 ,  H04L67/42

    Abstract: Certain embodiments involve optimizing how interactive content is arranged in electronic communications. A processor identifies a subject matter type associated with first and second online content items having respective first and second presentation types. The processor determines that a client has previously interacted more extensively with online content having the subject matter type and the first presentation type as compared to other online content having the subject matter type and the second presentation type. The processor selects a layout for an electronic communication for accessing the online content items based on determining that the client interacted more extensively with online content having the first presentation type. The layout displays a first portion for accessing the first online content item more prominently than a second portion for accessing the second online content item. The processor presents the layout via an interface for editing the electronic communication.

    Abstract translation: 某些实施例涉及优化如何在电子通信中布置交互式内容。 处理器识别与具有相应的第一和第二呈现类型的第一和第二在线内容项相关联的主题类型。 与具有主题类型和第二呈现类型的其他在线内容相比，处理器确定客户端先前已经与具有主题类型和第一呈现类型的在线内容进行更广泛的交互。 处理器基于确定客户端与具有第一呈现类型的在线内容更广泛地交互来选择用于电子通信的用于访问在线内容项目的布局。 布局显示第一部分，用于比用于访问第二在线内容项的第二部分更显着地访问第一在线内容项。 处理器通过用于编辑电子通信的接口呈现布局。

    Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns
    9.
    发明申请
    Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns 审中-公开
    智能A / B测试营销活动的系统和技术

    公开(公告)号：US20160117717A1

    公开(公告)日：2016-04-28

    申请号：US14525760

    申请日：2014-10-28

    Applicant: Adobe Systems Incorporated

    Inventor： Stéphane Moreau ,  Ashish Duggal ,  Sachin Soni ,  Anmol Dhawan

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0243 ,  G06Q30/0245 ,  G06Q50/01

    Abstract: Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.

    Abstract translation: 用于测试两个或多个营销通信内容的系统和方法，其智能地选择测试接收者集合以及时获得有效的结果。 一个实施例涉及识别营销活动的类别，并且基于每个相应的潜在测试接收者与与该类别相关联的先前营销通信的交互来识别对该类别感兴趣的潜在测试接收者。 该实施例还涉及选择潜在测试接收者的第一子集和第二子集，并将第一营销通信内容发送到第一子集，并将第二营销通信内容发送到第二子集。 该实施例还涉及评估第一子集的接收者的响应性并评估第二子集的接收者的响应性。

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