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    Logical content ad insertion
    3.
    发明申请
    Logical content ad insertion 有权
    逻辑内容广告插入

    公开(公告)号：US20070055983A1

    公开(公告)日：2007-03-08

    申请号：US11209699

    申请日：2005-08-24

    申请人： Jay Schiller ,  Joseph Matarese

    发明人： Jay Schiller ,  Joseph Matarese

    IPC分类号： H04N7/025 ,  H04N7/10 ,  H04N7/16

    CPC分类号： H04N21/23424 ,  H04N21/235 ,  H04N21/2362 ,  H04N21/26258 ,  H04N21/435 ,  H04N21/44016 ,  H04N21/812 ,  H04N21/8455

    摘要： A method may include and/or involve identifying a received signal as an indication that advertising content should be provided, determining ad content to provide in response to the signal, specifying a playlist file as a file to provide the ad content, the playlist file including identifications of multiple digital content files including the ad content, and streaming the multiple content files as a Single Program Transport Stream.

    摘要翻译： 一种方法可以包括和/或涉及将接收到的信号识别为应当提供广告内容的指示，确定响应于该信号而提供的广告内容，将播放列表文件指定为文件以提供广告内容，播放列表文件包括 包括广告内容的多个数字内容文件的标识，以及将多个内容文件作为单个节目传输流进行流传输。

    Optimal provisioning and management of bandwidth in a video-on-demand services architecture
    5.
    发明授权
    Optimal provisioning and management of bandwidth in a video-on-demand services architecture 有权

    公开(公告)号：US09807460B2

    公开(公告)日：2017-10-31

    申请号：US10639006

    申请日：2003-08-11

    申请人： Joseph Matarese ,  Andrew Poole ,  George Scott Pinson

    发明人： Joseph Matarese ,  Andrew Poole ,  George Scott Pinson

    IPC分类号： H04N7/173 ,  H04N21/472 ,  H04N21/2225 ,  H04N21/2343 ,  H04N21/24

    CPC分类号： H04N21/47202 ,  H04N7/17336 ,  H04N21/2225 ,  H04N21/234381 ,  H04N21/2402

    摘要： A video-on-demand server includes interface modules each providing a communication interface between the video-on-demand server and a switching network; an interface to a management module to monitor and provide to the video-on-demand server information on video-on-demand bandwidth utilization of network resources allocated to particular service groups, each service group including video-on-demand customers sharing a same fixed network bandwidth allocation; each interface module communicatively coupled to service groups simultaneously via service gateways; a total bandwidth of the server is an aggregate bandwidth of all the interface modules, and is less than an aggregate bandwidth of all service groups assigned to be serviced by the server, the switching network configured to make the server available for receiving video on demand service requests from all of the service group customers simultaneously; the server adapted to dynamically assign bandwidth of the server to service groups, by adapting the switching network to dynamically change communication connections between interface modules and service groups, the adaptations to the switching network based upon information about the bandwidth utilization of network resources received from the management module.

    Dynamic zoning for targeted ad insertion
    6.
    发明申请
    Dynamic zoning for targeted ad insertion 有权
    针对广告插入的动态分区

    公开(公告)号：US20080034386A1

    公开(公告)日：2008-02-07

    申请号：US11821083

    申请日：2007-06-20

    申请人： Guy Cherry ,  Joseph Matarese ,  Andrew Poole

    发明人： Guy Cherry ,  Joseph Matarese ,  Andrew Poole

    IPC分类号： H04N7/10

    CPC分类号： H04N7/165 ,  H04N21/2385 ,  H04N21/2402 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4383 ,  H04N21/6543 ,  H04N21/812

    摘要： A custom ad selection and delivery system may include an ad selector to select candidate ads for one or more ad avail opportunities, a bandwidth resource manager to provide information about available bandwidth in a content delivery system, and a policy manager to weight ad avail opportunity versus bandwidth costs to delivery customized advertising to subscribers, and to cause allocation of bandwidth and insertion of customized ads into multiple program streams comprising the same program content but different ad content, and to cause different subscriber equipment to map different program frequencies to similar content streams having advertising content inserted therein that is customized to different subscriber demographics.

    摘要翻译： 自定义广告选择和递送系统可以包括广告选择器以选择用于一个或多个广告可用机会的候选广告，带宽资源管理器，以提供关于内容递送系统中的可用带宽的信息，以及策略管理器，以将广告可用机会权重 为订户交付定制广告的带宽成本，并且使带宽分配和定制广告插入到包括相同节目内容但不同广告内容的多个节目流中，并且导致不同的用户设备将不同节目频率映射到具有 插入其中的广告内容是根据不同的用户人口统计特制定制的。

    Multi-tiered architecture for targeted ad insertion
    7.
    发明申请
    Multi-tiered architecture for targeted ad insertion 审中-公开
    用于定向广告插入的多层架构

    公开(公告)号：US20070055984A1

    公开(公告)日：2007-03-08

    申请号：US11209757

    申请日：2005-08-24

    申请人： Jay Schiller ,  Joseph Matarese

    发明人： Jay Schiller ,  Joseph Matarese

    IPC分类号： H04N7/10 ,  H04N7/025

    CPC分类号： H04N21/44016 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/812

    摘要： A technique for multi-level ad insertion may include and/or involve identifying a device that provided an indication of an ad break in a program stream, attempting to select one or more ads particular to a region or regions served by the device, and if an ad or ads particular to a region or regions served by the device is selected, causing the ad or ads to stream to the device; otherwise, providing an indication to the device that the ad break should be retained in the program stream.

    摘要翻译： 用于多级广告插入的技术可以包括和/或涉及识别在节目流中提供广告中断的指示的设备，尝试选择特定于由设备服务的区域或区域的一个或多个广告，以及如果 选择由设备服务的区域或区域特定的广告或广告，导致广告或广告流到设备; 否则，向设备提供在节目流中应该保留广告中断的指示。

    Generating ad insertion metadata at program file load time
    9.
    发明申请
    Generating ad insertion metadata at program file load time 有权
    在程序文件加载时生成广告插入元数据

    公开(公告)号：US20070101359A1

    公开(公告)日：2007-05-03

    申请号：US11262729

    申请日：2005-11-01

    申请人： Jay Schiller ,  Joseph Matarese

    发明人： Jay Schiller ,  Joseph Matarese

    IPC分类号： H04N7/16 ,  H04N7/10 ,  H04N7/025

    CPC分类号： H04N7/165 ,  H04H20/103 ,  H04H60/06 ,  H04H60/73 ,  H04N21/2353 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/6543 ,  H04N21/812

    摘要： A method may include and/or involve submitting one or more digital program files for storage on behalf of one or more video servers, the act of submitting the program files triggering logic to scan the program files to identify information about location and duration of ad breaks, and storing the program files and information about the location and duration of the ad breaks in a manner that associates the program files with corresponding information about the location and duration of the ad breaks, and in a manner that provides the video servers with access to both the program files and information about the location and duration of the ad breaks.

    摘要翻译： 方法可以包括和/或涉及提交代表一个或多个视频服务器存储的一个或多个数字程序文件，提交程序文件触发逻辑以扫描程序文件以识别关于广告位的位置和持续时间的信息的动作 并且以使得节目文件与关于广告中断的位置和持续时间的相应信息相关联的方式存储节目文件和关于广告中断的位置和持续时间的信息，并且以向视频服务器提供对 程序文件和关于广告的位置和持续时间的信息中断。