METHOD AND APPARATUS FOR PROVIDING NETWORK INFORMATION

    公开(公告)号:US20170287009A1

    公开(公告)日:2017-10-05

    申请号:US15088886

    申请日:2016-04-01

    Abstract: Aspects of the subject disclosure may include, for example, a method for processing an advertising request message, including, receiving an advertising request message from a mobile device, determining if an advertising exchange server associated with the advertising request is permitted to receive enhanced information associated with the mobile device if a service provider is permitted to provide location information associated with the mobile device responsive to determining that the advertising exchange server associated with the advertising request is permitted to receive the enhanced information, responsive to determining that the service provider is permitted to provide location information, adding location information associated with the mobile device to a header of the advertising request message, and transmitting the advertising request message to the advertising exchange server. Other embodiments are disclosed.

    METHOD FOR OPTIMIZING DYNAMIC BILLBOARD ADVERTISING USING TIME WEIGHTED LOCATION DATA

    公开(公告)号:US20170255961A1

    公开(公告)日:2017-09-07

    申请号:US15057543

    申请日:2016-03-01

    CPC classification number: G06Q30/0255 G06Q30/0261 H04L67/306 H04W4/021

    Abstract: Aspects of the subject disclosure may include, for example, determining a coverage area associated with an advertising display device, monitoring presence and motion of a plurality of communication devices with respect to the coverage area to determine a viewing time and a trajectory within the coverage area for each communication device, and associating each device with a user profile that comprises demographic data and preference data. Each user profile is assigned weighting factors based the viewing time and the trajectory for the associated device, thereby generating a weighted user profile for each of a plurality of users. The weighted user profiles are then aggregated to generate a time-dependent audience profile for the coverage area that is associated with an item of advertising content at the advertising display device. The audience profile is analyzed; a new item of advertising content can be selected and displayed. Other embodiments are disclosed.

    Method and apparatus for providing network information

    公开(公告)号:US10825054B2

    公开(公告)日:2020-11-03

    申请号:US15088886

    申请日:2016-04-01

    Abstract: Aspects of the subject disclosure may include, for example, a method for processing an advertising request message, including, receiving an advertising request message from a mobile device, determining if an advertising exchange server associated with the advertising request is permitted to receive enhanced information associated with the mobile device if a service provider is permitted to provide location information associated with the mobile device responsive to determining that the advertising exchange server associated with the advertising request is permitted to receive the enhanced information, responsive to determining that the service provider is permitted to provide location information, adding location information associated with the mobile device to a header of the advertising request message, and transmitting the advertising request message to the advertising exchange server. Other embodiments are disclosed.

Patent Agency Ranking