公开(公告)号：US10210140B2

公开(公告)日：2019-02-19

申请号：US15255600

申请日：2016-09-02

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: G06F15/16 ,  G06F17/21 ,  H04L12/927 ,  G06F17/00 ,  G06F17/30 ,  G06Q10/00 ,  G06F17/22 ,  G06F17/24 ,  G06Q30/02 ,  G06T3/40 ,  H04L29/08

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

公开(公告)号：US09367589B1

公开(公告)日：2016-06-14

申请号：US14080772

申请日：2013-11-14

Applicant: GOOGLE INC.

Inventor： Joanna Franciszka Swietlicka ,  Matthew Nicholas Stuttle ,  Sebastian Dörner ,  Alexandra Gherghina ,  Hassan Mansoor ,  Christian Brunschen ,  Richard Michael Farrell ,  Evelyn Kim ,  Samreen Dhillon ,  Federico Asara ,  Tyrone Nicholas

IPC: G06F17/30

CPC classification number: G06F17/30386 ,  G06F17/30241

Abstract: A system and method for providing destination recommendations to a user based on mining of a location history. The location history provides information on locations visited by users of the system over time. The system mines the location history to identify location pairs. Each location pair comprises an originating location visited by a user and a next location that was visited by the user within a defined time threshold of visiting the originating location. The system aggregates location pairs by common originating location. The system then takes into account the current location of a requesting user. The system uses the current location information to identify a corresponding originating location in a location history index. The system provides recommendations based at least in part on how frequently certain next locations were visited after visiting the originating location.

Abstract translation: 一种用于基于挖掘位置历史向用户提供目的地建议的系统和方法。 位置历史记录提供了系统用户随时间访问的位置的信息。 系统挖掘位置历史以识别位置对。 每个位置对包括用户访问的始发位置和在访问发起位置的定义的时间阈值内被用户访问的下一个位置。 系统通过公共始发位置聚合位置对。 然后系统考虑到请求用户的当前位置。 系统使用当前位置信息来识别位置历史索引中的对应始发位置。 该系统至少部分地提供了在访问原始位置之后访问某些下一个位置的频率的建议。

公开(公告)号：US09246990B2

公开(公告)日：2016-01-26

申请号：US14181183

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Hassan Mansoor

IPC: G06F15/173 ,  H04L29/08

CPC classification number: H04L67/10 ,  H04L67/20 ,  H04L67/26 ,  H04L67/2823 ,  H04L67/2838

Abstract: Systems and methods for predicting a conversion rate of a content publisher-third-party content provider pair are disclosed. A processor identifies, from log data, a plurality of publisher-provider pairs. Each publisher-provider pair corresponds to a content provider associated with at least one creative receiving at least one conversion when served on information resources of the publisher. The processor determines, for each publisher-provider pair, a conversion rate. The processor determines, for each publisher-provider pair, feature data of the publisher and feature data of the content provider. The processor can transform the determined feature data of the publishers and content providers and the conversion rates of the plurality of publisher-provider pairs into a conversion rate prediction model useful for predicting a conversion rate of a given publisher-provider pair different from the identified plurality of publisher-provider pairs.

Abstract translation: 公开了用于预测内容发行商 - 第三方内容提供商对的转换率的系统和方法。 处理器从日志数据识别多个发布者 - 提供者对。 每个发布者 - 提供商对对应于与在发布者的信息资源上服务时至少接收至少一个转换的至少一个广告素材相关联的内容提供商。 处理器为每个发行商 - 提供商对确定转化率。 处理器为每个发行商 - 提供商对确定发布者的特征数据和内容提供商的特征数据。 处理器可以将所确定的发布者和内容提供商的特征数据以及多个发行者 - 提供商对的转换率转换成用于预测与所识别的多个不同的给定发行商 - 提供商对的转换率的转换率预测模型 的发布商 - 供应商对。

公开(公告)号：US10067916B2

公开(公告)日：2018-09-04

申请号：US15255591

申请日：2016-09-02

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: G06F15/16 ,  G06F17/21 ,  H04L12/927 ,  G06F17/00 ,  G06F17/30 ,  G06Q10/00 ,  G06F17/22 ,  G06F17/24 ,  G06Q30/02 ,  G06T3/40 ,  H04L29/08

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

公开(公告)号：US09461936B2

公开(公告)日：2016-10-04

申请号：US14181199

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: G06F15/173 ,  H04L12/927 ,  G06F17/00 ,  G06F17/30 ,  G06Q10/00

CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Abstract translation: 用于在内容发布者的信息资源的第三方内容时隙内提供可操作对象的系统和方法。 处理器在内容发布者的信息资源的至少一个第三方内容时隙内接收提供用于显示广告素材的感兴趣的指示。 信息资源包括可用于投放广告素材的第三方内容插槽。 处理器在信息资源上识别至少一个可被保留以供服务一个或多个广告素材的第三方内容时隙。 所述处理器在所识别的第三方内容时隙内插入可操作对象，所述可操作对象被配置为生成请求以提供用于保留所识别的第三方内容时隙的接口，以响应于对所述可动作对象采取的动作来显示所述广告素材 。 处理器将包括所插入的可操作对象的信息资源呈现在所识别的第三方内容时隙内。

公开(公告)号：US20160371231A1

公开(公告)日：2016-12-22

申请号：US15255600

申请日：2016-09-02

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: G06F17/21 ,  G06F17/24 ,  G06T3/40

CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

公开(公告)号：US20150237115A1

公开(公告)日：2015-08-20

申请号：US14181183

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Hassan Mansoor

IPC: H04L29/08

CPC classification number: H04L67/10 ,  H04L67/20 ,  H04L67/26 ,  H04L67/2823 ,  H04L67/2838

Abstract: Systems and methods for predicting a conversion rate of a content publisher-third-party content provider pair are disclosed. A processor identifies, from log data, a plurality of publisher-provider pairs. Each publisher-provider pair corresponds to a content provider associated with at least one creative receiving at least one conversion when served on information resources of the publisher. The processor determines, for each publisher-provider pair, a conversion rate. The processor determines, for each publisher-provider pair, feature data of the publisher and feature data of the content provider. The processor can transform the determined feature data of the publishers and content providers and the conversion rates of the plurality of publisher-provider pairs into a conversion rate prediction model useful for predicting a conversion rate of a given publisher-provider pair different from the identified plurality of publisher-provider pairs.

Abstract translation: 公开了用于预测内容发行商 - 第三方内容提供商对的转换率的系统和方法。 处理器从日志数据识别多个发布者 - 提供者对。 每个发布者 - 提供商对对应于与在发布者的信息资源上服务时至少接收至少一个转换的至少一个广告素材相关联的内容提供商。 处理器为每个发行商 - 提供商对确定转化率。 处理器为每个发行商 - 提供商对确定发布者的特征数据和内容提供商的特征数据。 处理器可以将所确定的发布者和内容提供商的特征数据以及多个发行者 - 提供商对的转换率转换成用于预测与所识别的多个不同的给定发行商 - 提供商对的转换率的转换率预测模型 的发布商 - 供应商对。

公开(公告)号：US20160371230A1

公开(公告)日：2016-12-22

申请号：US15255591

申请日：2016-09-02

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: G06F17/21 ,  G06Q30/02 ,  G06F17/22 ,  G06F17/24 ,  H04L29/08 ,  G06T3/40

CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

公开(公告)号：US20150236979A1

公开(公告)日：2015-08-20

申请号：US14181199

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: H04L12/927

CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Abstract translation: 用于在内容发布者的信息资源的第三方内容时隙内提供可操作对象的系统和方法。 处理器在内容发布者的信息资源的至少一个第三方内容时隙内接收提供用于显示广告素材的感兴趣的指示。 信息资源包括可用于投放广告素材的第三方内容插槽。 处理器在信息资源上识别至少一个可被保留以供服务一个或多个广告素材的第三方内容时隙。 所述处理器在所识别的第三方内容时隙内插入可操作对象，所述可操作对象被配置为生成请求以提供用于保留所识别的第三方内容时隙的接口，以响应于对所述可动作对象采取的动作来显示所述广告素材 。 处理器将包括所插入的可操作对象的信息资源呈现在所识别的第三方内容时隙内。