摘要:
Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.
摘要:
Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.
摘要:
Various embodiments are directed to methods and apparatus which can be used to implement a system for collecting demographic information of users and/or devices in real-time or near real-time. Methods and apparatus directed to communicating and collecting demographic information via wireless signals, e.g., discovery signals, transmitted by one or more wireless devices, e.g., wireless communications devices supporting a peer to peer signaling protocol, are described. In various embodiments, at least some of the demographic information is transmitted in a secure manner.An information collection device receives demographic information transmitted by wireless communications devices, at least some of said demographic information being transmitted in a secure manner, and forwards collected demographic information to a demographic information processing system. Forwarded demographic information may include decrypted information which has been decrypted by the information collection device and/or received encrypted information which could not be decrypted by the information collection device.
摘要:
A method, an apparatus, and a computer program product are provided in which information is exchanged through peer-to-peer communication with a second wireless device using a first radio technology. The information regards at least one additional radio technology. In addition, whether to utilize a second radio technology of the at least one additional radio technology for peer-to-peer communication with the second wireless device rather than the first radio technology is determined. Furthermore, the first radio technology is utilized to exchange control information for the second radio technology.
摘要:
A method, an apparatus, and a computer program product are provided in which information is exchanged through peer-to-peer communication with a second wireless device using a first radio technology. The information regards at least one additional radio technology. In addition, whether to utilize a second radio technology of the at least one additional radio technology for peer-to-peer communication with the second wireless device rather than the first radio technology is determined. Furthermore, the first radio technology is utilized to exchange control information for the second radio technology.
摘要:
An apparatus, a method, and a computer program product of a wireless device are provided in which a first device identifier of a wireless device is provided. An allocation record is received that includes an expression used for discovery, a second device identifier, and at least one of a digital signature of a first server that delegates the expression or a digital signature of a second server that manages the expression. The allocation record is verified. An apparatus, a method, and a computer program product of a first server are provided in which a device identifier is received from a wireless device. An allocation record is generated that includes an expression used for discovery, the device identifier, and at least one of a digital signature of the first server or a digital signature of a second server that manages the expression. The allocation record is sent.
摘要:
An apparatus, a method, and a computer program product of a wireless device are provided in which a first device identifier of a wireless device is provided. An allocation record is received that includes an expression used for discovery, a second device identifier, and at least one of a digital signature of a first server that delegates the expression or a digital signature of a second server that manages the expression. The allocation record is verified. An apparatus, a method, and a computer program product of a first server are provided in which a device identifier is received from a wireless device. An allocation record is generated that includes an expression used for discovery, the device identifier, and at least one of a digital signature of the first server or a digital signature of a second server that manages the expression. The allocation record is sent.
摘要:
Methods and apparatus related to communicating advertisements and/or service announcements to devices in a communications system are described. In various embodiments mobile devices are used as mobile advertisement transmission platforms. Advertisements may be downloaded to the wireless communications device along with transmission constraints. Transmission of an advertisement is made when a transmission constraint, e.g., target audience constraint is satisfied. The wireless terminal may change its transmission frequency, coding rate and/or other transmission characteristics to satisfy a transmission constraint and/or optimize revenue. The mobile device reports advertisements transmissions to a network device, e.g., advertisement server and the owner of the device is compensated for the transmissions. Transmission constraints may involve a number of devices to be reached, the type of devices to be reached, and/or other constraints relating to the demographics of device users. Information may be obtained from peer discovery signals and used to determine if a constraint is satisfied.
摘要:
Methods and apparatus related to communicating advertisements and/or service announcements to devices in a communications system are described. In various embodiments mobile devices are used as mobile advertisement transmission platforms. Advertisements may be downloaded to the wireless communications device along with transmission constraints. Transmission of an advertisement is made when a transmission constraint, e.g., target audience constraint is satisfied. The wireless terminal may change its transmission frequency, coding rate and/or other transmission characteristics to satisfy a transmission constraint and/or optimize revenue. The mobile device reports advertisements transmissions to a network device, e.g., advertisement server and the owner of the device is compensated for the transmissions. Transmission constraints may involve a number of devices to be reached, the type of devices to be reached, and/or other constraints relating to the demographics of device users. Information may be obtained from peer discovery signals and used to determine if a constraint is satisfied.
摘要:
Methods and apparatus for operating a local device to discover proximal information is disclosed. The method includes receiving a signal from a remote device, determining an identification and a relative bearing of the remote device based on the signal and displaying the identification and the relative bearing of the remote device. The apparatus for operating a local device to discover proximal information includes a processor configured to receive a signal from a remote device and determine an identification and a relative bearing of the remote device based on the signal and a display coupled to the processor, the display configured to display the identification and the relative bearing of the remote device.