PRIVACY-PRESERVING ADVERTISEMENT TARGETING USING RANDOMIZED PROFILE PERTURBATION
    1.
    发明申请
    PRIVACY-PRESERVING ADVERTISEMENT TARGETING USING RANDOMIZED PROFILE PERTURBATION 审中-公开
    隐私保护使用随机配置文件的广告策略

    公开(公告)号:US20130060601A1

    公开(公告)日:2013-03-07

    申请号:US13225878

    申请日:2011-09-06

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02

    摘要: A distribution and scheduling system for advertisements that targets ads to users and maximizes service-provider revenue without having full knowledge of user-profile information. Each user device stores a user profile and is pre-loaded with a set of ads that could possibly be shown during a timeslot. Each user device selects and displays an ad based on the user profile but does not identify the selected ad to the service provider. Instead, the user devices provide perturbed user-profile information in the form of Boolean vectors, which the service provider uses in conjunction with a guaranteed-approximation online algorithm to estimate the number of users that saw a particular ad. Thus, the service provider can charge advertisers for the number of times their ads are viewed, without knowing the users' profiles or which ads were viewed by individual users, and users can view the targeted ads while maintaining privacy from the service provider.

    摘要翻译: 用于向用户展示广告的广告的分发和调度系统,并且在不了解用户简档信息的情况下最大化服务提供商收入。 每个用户设备存储用户简档,并且预先加载可能在时隙期间显示的一组广告。 每个用户设备根据用户配置文件选择并显示广告,但不将所选广告标识给服务提供商。 相反,用户设备以布尔向量的形式提供扰动的用户简档信息,服务提供商结合保证近似在线算法来估计看到特定广告的用户数量。 因此,服务提供商可以在不知道用户的个人资料或哪些广告被个人用户查看的情况下向广告客户收取广告的次数,并且用户可以在维护来自服务提供商的隐私的同时查看有针对性的广告。

    Advertisement scheduling in a packet-based media-delivery system
    3.
    发明授权
    Advertisement scheduling in a packet-based media-delivery system 有权
    基于分组的媒体传送系统中的广播调度

    公开(公告)号:US08250600B2

    公开(公告)日:2012-08-21

    申请号:US12415392

    申请日:2009-03-31

    IPC分类号: H04N7/10

    摘要: In one embodiment, a scheme for the display of targeted and personalized advertisements in a packet-based media-delivery system, such as an Internet Protocol Television (IPTV) service. An Internet keyword-based advertisement-bidding model is used to place the most-appropriate IPTV advertisements for viewers depending on their interests as determined through the users' Internet activities, while maximizing advertising revenue for the IPTV service provider. One method for scheduling an advertisement for rendering in one or more time slots in packet-based media programming comprises: (a) obtaining at least one keyword from one or more Internet sessions corresponding to at least one user; (b) receiving a plurality of bid amounts corresponding to a plurality of available advertisements for the one or more time slots; and (c) scheduling, based on the at least one keyword and at least one of the bid amounts, the advertisement to be rendered to the at least one user in the one or more time slots.

    摘要翻译: 在一个实施例中,用于在基于分组的媒体传送系统(诸如因特网协议电视(IPTV))服务中显示目标和个性化广告的方案。 基于互联网关键词的广告投标模型用于根据用户的互联网活动确定的兴趣为观众放置最适合的IPTV广告,同时最大化IPTV服务提供商的广告收入。 一种用于在基于分组的媒体编程中的一个或多个时隙中调度用于呈现广告的方法包括:(a)从与至少一个用户对应的一个或多个因特网会话中获得至少一个关键字; (b)接收与所述一个或多个时隙的多个可用广告相对应的多个出价金额; 以及(c)基于所述至少一个关键字和所述投标金额中的至少一个,在所述一个或多个时隙中对所述至少一个用户呈现的广告进行调度。

    ADVERTISEMENT SCHEDULING IN A PACKET-BASED MEDIA-DELIVERY SYSTEM
    5.
    发明申请
    ADVERTISEMENT SCHEDULING IN A PACKET-BASED MEDIA-DELIVERY SYSTEM 有权
    基于分组媒体传送系统的广告调度

    公开(公告)号:US20100251290A1

    公开(公告)日:2010-09-30

    申请号:US12415392

    申请日:2009-03-31

    IPC分类号: H04N7/025 H04N7/173

    摘要: In one embodiment, a scheme for the display of targeted and personalized advertisements in a packet-based media-delivery system, such as an Internet Protocol Television (IPTV) service. An Internet keyword-based advertisement-bidding model is used to place the most-appropriate IPTV advertisements for viewers depending on their interests as determined through the users' Internet activities, while maximizing advertising revenue for the IPTV service provider. One method for scheduling an advertisement for rendering in one or more time slots in packet-based media programming comprises: (a) obtaining at least one keyword from one or more Internet sessions corresponding to at least one user; (b) receiving a plurality of bid amounts corresponding to a plurality of available advertisements for the one or more time slots; and (c) scheduling, based on the at least one keyword and at least one of the bid amounts, the advertisement to be rendered to the at least one user in the one or more time slots.

    摘要翻译: 在一个实施例中,用于在基于分组的媒体传送系统(诸如因特网协议电视(IPTV))服务中显示目标和个性化广告的方案。 基于互联网关键词的广告投标模型用于根据用户的互联网活动确定的兴趣为观众放置最适合的IPTV广告,同时最大化IPTV服务提供商的广告收入。 一种用于在基于分组的媒体编程中的一个或多个时隙中调度用于呈现广告的方法包括:(a)从与至少一个用户对应的一个或多个因特网会话中获得至少一个关键字; (b)接收与所述一个或多个时隙的多个可用广告相对应的多个出价金额; 以及(c)基于所述至少一个关键字和所述投标金额中的至少一个,在所述一个或多个时隙中对所述至少一个用户呈现的广告进行调度。

    SYSTEMS AND METHODS FOR CREATING USER INTEREST PROFILES
    6.
    发明申请
    SYSTEMS AND METHODS FOR CREATING USER INTEREST PROFILES 审中-公开
    用于创建用户兴趣文件的系统和方法

    公开(公告)号:US20110016206A1

    公开(公告)日:2011-01-20

    申请号:US12503265

    申请日:2009-07-15

    IPC分类号: G06F7/10 G06F17/30 G06F15/16

    CPC分类号: G06Q30/02

    摘要: Example methods include monitoring Internet traffic for a user, analyzing content of the Internet traffic, correlating the analyzed content with a simplified classifier set, ranking each correlated simplified classifier in the simplified classifier set, and storing the ranked simplified classifiers in a user interest profile for the user. Customer premise equipment may include a residential gateway, such as a wireless router, and user equipment such as a personal computer. Example systems may be configured from customer premise equipment or Internet service providers to generate user interest profiles in accordance with example methods.

    摘要翻译: 示例性方法包括监视用户的互联网流量,分析因特网流量的内容,将所分析的内容与简化分类器集相关联,对简化分类器集合中的每个相关联的简化分类器进行排序,以及将排序的简化分类器存储在用户兴趣模式中 用户。 客户驻地设备可以包括诸如无线路由器的住宅网关以及诸如个人计算机的用户设备。 示例性系统可以由客户驻地设备或因特网服务提供商配置以根据示例方法生成用户感兴趣的简档。

    GENERALIZED PACKET PROCESSING OFFLOAD IN A DATACENTER

    公开(公告)号:US20180109471A1

    公开(公告)日:2018-04-19

    申请号:US15292509

    申请日:2016-10-13

    IPC分类号: H04L12/937 H04L12/931

    CPC分类号: H04L49/253 H04L49/70

    摘要: The present disclosure generally discloses packet processing offload support capabilities for supporting packet processing offload. The packet processing offload support capabilities may be configured to support general and flexible packet processing offload at an end host by leveraging a processing device (e.g., a smart network interface card (sNIC) or other suitable processing device) added to the end host to support offloading of various packet processing functions from the hypervisor of the end host to the processing device added to the end host. The packet processing offload support capabilities may be configured to support packet processing offload by including, within the end host, a virtualization switch and a packet processing offload agent which may be configured to cooperate to transparently offload at least a portion of the packet processing functions of the end host from the hypervisor of the end host to an sNIC of the end host while keeping the existing management plane and control plane interfaces of the datacenter unmodified.

    Method and apparatus for transparent cloud computing with a virtualized network infrastructure
    8.
    发明授权
    Method and apparatus for transparent cloud computing with a virtualized network infrastructure 有权
    具有虚拟化网络基础架构的透明云计算的方法和装置

    公开(公告)号:US08369333B2

    公开(公告)日:2013-02-05

    申请号:US12582939

    申请日:2009-10-21

    IPC分类号: H04L12/56

    摘要: A capability is provided for providing transparent cloud computing with a virtualized network infrastructure. A method for enabling use of a resource of a data center as an extension of a customer network includes receiving, at a forwarding element (FE), a packet intended for a virtual machine hosted at an edge domain of the data center, determining a VLAN ID of the VLAN for the customer network in the edge domain, updating the packet to include the VLAN ID of the VLAN for the customer network in the edge domain, and propagating the updated packet from the FE toward virtual machine. The edge domain supports a plurality of VLANs for a respective plurality of customer networks. The packet includes an identifier of the customer network and a MAC address of the virtual machine. The VLAN ID of the VLAN for the customer network in the edge domain is determined using the identifier of the customer network and the MAC address of the virtual machine. The FE may be associated with the edge domain at which the virtual machine is hosted, an edge domain of the data center that is different than the edge domain at which the virtual machine is hosted, or the customer network. Depending on the location of the FE at which the packet is received, additional processing may be provided as needed.

    摘要翻译: 提供了一种提供透明云计算与虚拟化网络基础架构的能力。 用于使数据中心的资源能够用作客户网络的扩展的方法包括在转发元件(FE)处接收旨在用于驻留在数据中心的边缘域的虚拟机的分组,确定VLAN 边缘域中客户网络的VLAN ID,更新报文,包括边缘域中客户网络的VLAN的VLAN ID,并将更新的报文从FE传播到虚拟机。 边缘域为相应的多个客户网络支持多个VLAN。 该分组包括客户网络的标识符和虚拟机的MAC地址。 边缘域中客户网络的VLAN的VLAN ID使用客户网络的标识符和虚拟机的MAC地址来确定。 FE可以与托管虚拟机的边缘域,数据中心的边缘域与虚拟机所在的边缘域或客户网络相关联。 根据接收到分组的FE的位置,可以根据需要提供额外的处理。

    JOINT ALLOCATION OF CLOUD AND NETWORK RESOURCES IN A DISTRIBUTED CLOUD SYSTEM
    9.
    发明申请
    JOINT ALLOCATION OF CLOUD AND NETWORK RESOURCES IN A DISTRIBUTED CLOUD SYSTEM 审中-公开
    在分布式云系统中的云和网络资源的联合分配

    公开(公告)号:US20140089510A1

    公开(公告)日:2014-03-27

    申请号:US13628421

    申请日:2012-09-27

    IPC分类号: G06F15/173

    CPC分类号: G06F9/5072

    摘要: A capability is provided for allocating cloud and network resources in a distributed cloud system including a plurality of data centers. A request for resources is received. The request for resources includes a request for cloud resources and an indication of an amount of cloud resources requested. The request for resources also may include a request for network resources or one or more constraints. A set of feasible resource mappings is determined based on the request for resources and information associated with the distributed cloud system. A resource mapping to use for the request for resources is selected from the set of feasible resource mappings. The selected resource mapping includes a mapping of the requested cloud resources to cloud resources of one or more of the data centers and an identification of network resources configured to support communications for the cloud resources of the one or more data centers.

    摘要翻译: 提供了在包括多个数据中心的分布式云系统中分配云和网络资源的能力。 收到资源请求。 对资源的请求包括对云资源的请求以及所请求的云资源量的指示。 对资源的请求还可以包括对网络资源的请求或一个或多个约束。 基于对与分布式云系统相关联的资源和信息的请求确定一组可行的资源映射。 从可用资源映射的集合中选择用于资源请求的资源映射。 所选择的资源映射包括所请求的云资源与一个或多个数据中心的云资源的映射以及被配置为支持一个或多个数据中心的云资源的通信的网络资源的标识。

    PROVIDING DATA PLANE SERVICES FOR APPLICATIONS

    公开(公告)号:US20170366605A1

    公开(公告)日:2017-12-21

    申请号:US15184295

    申请日:2016-06-16

    摘要: The present disclosure generally discloses a data plane services support mechanism. The data plane services support mechanism may be configured to provide a data plane service for an application. The data plane services support mechanism may be configured to instantiate a virtual resource for the data plane service to be provided for the application, configure the data plane service on the virtual resource, and configure flow connectivity for the data plane service to support delivery of application traffic of the application to the data plane service. The data plane services support mechanism may be configured to support automatic scalability. The data plane services support mechanism may be configured to support improved communication of application traffic associated with providing the data plane service for the application. The improved communication of application traffic may be provided based on configuration of a virtual switch to support a network interface card (NIC) offloading capability.