Method and a system for targeted video stream insertion
    4.
    发明授权
    Method and a system for targeted video stream insertion 有权
    用于目标视频流插入的方法和系统

    公开(公告)号:US09319730B2

    公开(公告)日:2016-04-19

    申请号:US14153185

    申请日:2014-01-13

    Applicant: SPB TV AG

    Abstract: There is provided a method of delivering a video stream, the method executable at a network transmission device. The method comprises: identifying a stream sent to a plurality of subscribers; locating a promotional segment in the identified stream; transmitting a first replaced promotional segment to a first subscriber, the first replaced promotional segment having been selected based on a subscriber attribute associated with the first subscriber, the first replaced promotional segment replacing the promotional segment; transmitting a second replaced promotional segment to a second subscriber the second replaced promotional segment having been selected based on a subscriber attribute associated with the second subscriber, the second replaced promotional segment replacing the promotional segment; and resuming transmitting of the identified stream to the first subscriber and the second subscriber following transmission of the respective first and second replaced promotional segments. Execution of the method allows targeted advertising by selecting individual promotional segments to reach specific subscribers by selective insertion in a broadcast stream.

    Abstract translation: 提供了一种传送视频流的方法,该方法可在网络传输设备上执行。 该方法包括:识别发送给多个用户的流; 在识别的流中定位促销细分; 将第一替换的促销片段发送到第一订户,基于与第一订户相关联的用户属性已经选择了第一替换促销片段,第一替换促销片段替换促销片段; 基于与所述第二用户相关联的用户属性向第二用户发送第二替换促销片段,所述第二替换促销片段已经被选择,所述第二替换促销片段替换所述促销片段; 以及在发送相应的第一和第二替换的促销段之后恢复所识别的流的发送到第一用户和第二用户。 该方法的执行允许通过选择性地插入到广播流中来选择单独的促销细分来达到特定用户的目标广告。

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