中科微点-全球专利检索

  1. Login
  2. Sign Up

Search Results

4 records (took 0.016 seconds)

    ADVERTISEMENT ROTATION
    1.
    发明申请
    ADVERTISEMENT ROTATION 审中-公开
    广告旋转

    公开(公告)号：US20150294368A1

    公开(公告)日：2015-10-15

    申请号：US14691404

    申请日：2015-04-20

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Riley R. Russell ,  Glen Van Datta ,  Gary Zalewski

    IPC: G06Q30/02

    CPC classification number: H04N21/812 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0269 ,  H04N21/23424 ,  H04N21/4316 ,  H04N21/4331 ,  H04N21/458

    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

    Abstract translation: 提供了一种通过网络传送内容的系统和方法。 内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。 辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。 递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。 本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。 还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

    Dynamic insertion of cinematic stage props in program content
    2.
    发明授权
    Dynamic insertion of cinematic stage props in program content 有权
    在节目内容中动画插入电影舞台道具

    公开(公告)号：US09038100B2

    公开(公告)日：2015-05-19

    申请号：US14030958

    申请日：2013-09-18

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary Zalewski ,  Riley R. Russell

    IPC: H04N7/10 ,  H04N7/025 ,  H04N21/81 ,  G06Q30/02 ,  G11B27/036 ,  H04N21/478

    CPC classification number: H04N21/812 ,  G06Q30/02 ,  G11B27/036 ,  H04N21/478

    Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, and determining location and visual effects information for each asset. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.

    Abstract translation: 动态可替换资产插入节目内容，可用于在其中插入电影舞台道具。 这样的资产可以用于广告目的，因为不同产品和服务的图像可以插入其中并且可以经由网络改变。 可以通过识别内容中可以插入资产的位置，在识别的位置建立资产，以及确定每个资产的位置和视觉效果信息来创建此类资产。 可以通过网络获得诸如产品图像的替换图像。 可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

    Dynamic replacement of cinematic stage props in program content
    4.
    发明授权
    Dynamic replacement of cinematic stage props in program content 有权
    在节目内容中动态更换电影舞台道具

    公开(公告)号：US08860803B2

    公开(公告)日：2014-10-14

    申请号：US14026948

    申请日：2013-09-13

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary Zalewski ,  Riley R. Russell

    IPC: H04N21/2547 ,  H04N21/44 ,  H04N21/858 ,  H04N21/234 ,  H04N21/4725 ,  H04N5/272 ,  G09G5/377 ,  H04N21/433 ,  H04N21/2343 ,  H04N7/173

    CPC classification number: G09G5/377 ,  H04N5/2723 ,  H04N7/17318 ,  H04N21/234318 ,  H04N21/2547 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/4725 ,  H04N21/8583

    Abstract: Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, and determining location and visual effects information for each identified prop. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.

    Abstract translation: 遗产计划内容中的阶段道具，如消费者产品被动态可替换资产所取代。 这样的资产可以用于广告目的，因为可以将不同产品和服务的图像插入其中并且可以经由网络改变。 可以通过在内容中识别道具来进行替换来创建这样的资产，并且确定每个被识别的道具的位置和视觉效果信息。 可以通过将内容和用于将资产插入到内容中的参考信息指定参数进行播放来播放内容。 可以通过网络获得诸如产品图像的替换图像。 可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

Patent Agency Ranking