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公开(公告)号:US20170295386A1
公开(公告)日:2017-10-12
申请号:US15097189
申请日:2016-04-12
Applicant: Verizon Patent and Licensing Inc.
Inventor: Calvin Ryan Owen , Fred Ross Cordova, JR. , David Frederick Brueck
IPC: H04N21/234 , H04N21/61 , H04N21/2387 , G11B27/10 , H04N21/6379 , H04N21/472 , H04N21/845
CPC classification number: H04N21/23424 , G11B27/10 , G11B27/102 , H04N21/2387 , H04N21/2407 , H04N21/47202 , H04N21/6125 , H04N21/6379 , H04N21/812 , H04N21/8456
Abstract: The implementation provides for controlled dynamic content replacement within media content. The media content is encoded in its original form with markers marking segments for time or condition triggered replacement. Each marker is provided a type. A request link is generated for requesting the media content. The link encodes control data for the different marker types. In response to a media content request, the server scans encoded chunks of the media content for markers. From the request link, the server obtains the control data for an identified marker type and determines whether to replace the content based on triggering of the control data. This allows advertising content to remain as part of the media content until reaching a certain number of impressions or a certain time. Thereafter, the content is dynamically replaced with temporally relevant content or other content from an ongoing campaign during real-time media content playback.
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公开(公告)号:US20160373794A1
公开(公告)日:2016-12-22
申请号:US14743773
申请日:2015-06-18
Applicant: Verizon Patent and Licensing Inc.
Inventor: Paul D. Heitlinger , David Brown , David Frederick Brueck , Kenneth Alan Brueck , Tyler Willey , Calvin Ryan Owen
IPC: H04N21/266 , H04N21/258
CPC classification number: H04N21/25883 , H04N21/2541 , H04N21/42684
Abstract: Some embodiments provide server-side implementation and enforcement of blackout rules for streaming content. A server receives a request from an end user device and extracts a first identifier identifying the end user device and a second identifier identifying the requested stream from the request. The server determines if blackout rules identified for the requested streaming content using the second identifier apply to the end user device based on the first identifier. The blackout rules may restrict IP addresses, IP address subnets, or geographic regions defined using zip codes or DMAs. The first identifier can be an IP address that directly or indirectly maps to the blackout rules. If the first identifier is restricted by a blackout rule, the server identifies the restrictions of the rule, when they apply, and how they are to be applied before dynamically altering the content that is streamed to the end user device.
Abstract translation: 一些实施例提供服务器端实现和执行用于流内容的停电规则。 服务器接收来自最终用户设备的请求,并从该请求中提取标识最终用户设备的第一标识符和标识所请求流的第二标识符。 服务器确定基于第一标识符,使用第二标识符为所请求的流内容标识的中断规则适用于最终用户设备。 停电规则可能会限制使用邮政编码或DMA定义的IP地址,IP地址子网或地理区域。 第一个标识符可以是直接或间接映射到停电规则的IP地址。 如果第一个标识符受到中断规则限制,服务器会在动态更改流式传输到最终用户设备的内容之前识别规则的限制,应用时的限制以及应用方式。
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公开(公告)号:US10038926B2
公开(公告)日:2018-07-31
申请号:US14743773
申请日:2015-06-18
Applicant: Verizon Patent and Licensing Inc.
Inventor: Paul D. Heitlinger , David Brown , David Frederick Brueck , Kenneth Alan Brueck , Tyler Willey , Calvin Ryan Owen
IPC: H04N21/258 , H04N21/254 , H04N21/426
CPC classification number: H04N21/25883 , H04N21/2541 , H04N21/42684
Abstract: Some embodiments provide server-side implementation and enforcement of blackout rules for streaming content. A server receives a request from an end user device and extracts a first identifier identifying the end user device and a second identifier identifying the requested stream from the request. The server determines if blackout rules identified for the requested streaming content using the second identifier apply to the end user device based on the first identifier. The blackout rules may restrict IP addresses, IP address subnets, or geographic regions defined using zip codes or DMAs. The first identifier can be an IP address that directly or indirectly maps to the blackout rules. If the first identifier is restricted by a blackout rule, the server identifies the restrictions of the rule, when they apply, and how they are to be applied before dynamically altering the content that is streamed to the end user device.
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公开(公告)号:US10032481B2
公开(公告)日:2018-07-24
申请号:US15077795
申请日:2016-03-22
Applicant: Verizon Patent and Licensing Inc.
Inventor: Calvin Ryan Owen , Tyler Willey , David Frederick Brueck
IPC: H04N5/765 , G11B27/031 , H04N19/114 , H04N19/40 , H04N19/172 , H04N19/142
Abstract: Provided is a system for efficiently creating snippets or clips from media assets without re-encoding the entire portion of already encoded media content falling within the snippet boundaries. The system partitions and encodes the original media asset as set of slices with each slice encoding a different temporal chunk of the media asset. The system identifies a first slice that encodes a duration of the media asset spanning the snippet start time, and a second slice that encodes a duration of the media asset spanning the snippet end time. The system produces a snippet start slice from decoding, clipping, and re-encoding the first slice and a snippet end slice from decoding, clipping, and re-encoding the second slice. The system generates the snippet from the snippet start slice, an unmodified subset of the set of slices between the first slice and the second slice, and the snippet end slice.
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公开(公告)号:US20170278543A1
公开(公告)日:2017-09-28
申请号:US15077795
申请日:2016-03-22
Applicant: Verizon Patent and Licensing Inc.
Inventor: Calvin Ryan Owen , Tyler Willey , David Frederick Brueck
IPC: G11B27/031 , H04N19/142 , H04N19/172 , H04N19/114 , H04N19/40
CPC classification number: G11B27/031 , H04N19/114 , H04N19/142 , H04N19/172 , H04N19/40 , H04N21/2343 , H04N21/816 , H04N21/8549
Abstract: Provided is a system for efficiently creating snippets or clips from media assets without re-encoding the entire portion of already encoded media content falling within the snippet boundaries. The system partitions and encodes the original media asset as set of slices with each slice encoding a different temporal chunk of the media asset. The system identifies a first slice that encodes a duration of the media asset spanning the snippet start time, and a second slice that encodes a duration of the media asset spanning the snippet end time. The system produces a snippet start slice from decoding, clipping, and re-encoding the first slice and a snippet end slice from decoding, clipping, and re-encoding the second slice. The system generates the snippet from the snippet start slice, an unmodified subset of the set of slices between the first slice and the second slice, and the snippet end slice.
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公开(公告)号:US09807429B1
公开(公告)日:2017-10-31
申请号:US15097189
申请日:2016-04-12
Applicant: Verizon Patent and Licensing Inc.
Inventor: Calvin Ryan Owen , Fred Ross Cordova, Jr. , David Frederick Brueck
IPC: H04N7/10 , H04N21/234 , H04N21/472 , H04N21/61 , H04N21/845 , G11B27/10 , H04N21/6379 , H04N21/2387
CPC classification number: H04N21/23424 , G11B27/10 , G11B27/102 , H04N21/2387 , H04N21/2407 , H04N21/47202 , H04N21/6125 , H04N21/6379 , H04N21/812 , H04N21/8456
Abstract: The implementation provides for controlled dynamic content replacement within media content. The media content is encoded in its original form with markers marking segments for time or condition triggered replacement. Each marker is provided a type. A request link is generated for requesting the media content. The link encodes control data for the different marker types. In response to a media content request, the server scans encoded chunks of the media content for markers. From the request link, the server obtains the control data for an identified marker type and determines whether to replace the content based on triggering of the control data. This allows advertising content to remain as part of the media content until reaching a certain number of impressions or a certain time. Thereafter, the content is dynamically replaced with temporally relevant content or other content from an ongoing campaign during real-time media content playback.
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