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    Methods, systems, and products for classifying subscribers
    2.
    发明授权
    Methods, systems, and products for classifying subscribers 有权
    用户分类的方法，系统和产品

    公开(公告)号：US07945928B2

    公开(公告)日：2011-05-17

    申请号：US12642905

    申请日：2009-12-21

    申请人： William R. Matz ,  Scott R. Swix

    发明人： William R. Matz ,  Scott R. Swix

    IPC分类号： H04N7/025 ,  G06F3/00 ,  G06F13/00

    CPC分类号： H04N21/44222 ,  G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0277 ,  H04N7/173 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84

    摘要： Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber's credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service.

    摘要翻译： 方法，系统和产品根据观看习惯对用户进行分类。 存储将用户输入的命令与一个时间相关联的事件记录。 事件记录与描述媒体节目的数据合并，形成描述在一段时间内由用户选择的至少一个命令和媒体节目的事件时间线数据。 检索信用卡采购数据，描述用户的信用卡购买。 将事件时间轴数据与信用卡购买数据进行比较。 当事件时间线数据指示用户观看广告并且之后购买产品或服务时，订户被分类在与产品或服务相关联的类别中。

    Method and system for managing timed responses to A/V events in television programming
    7.
    发明授权
    Method and system for managing timed responses to A/V events in television programming 失效
    用于管理电视节目中A / V事件的定时响应的方法和系统

    公开(公告)号：US07269835B2

    公开(公告)日：2007-09-11

    申请号：US11183450

    申请日：2005-07-18

    申请人： Scott R. Swix ,  William R. Matz

    发明人： Scott R. Swix ,  William R. Matz

    IPC分类号： H04N7/16 ,  H04N7/173 ,  H04N7/10

    CPC分类号： H04H60/33 ,  G06Q30/02 ,  G09B7/00 ,  H04H20/28 ,  H04H60/63 ,  H04N7/17309 ,  H04N7/17318 ,  H04N21/42204 ,  H04N21/42213 ,  H04N21/433 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/4758 ,  H04N21/485 ,  H04N21/658 ,  H04N21/6582 ,  H04N21/812

    摘要： Exemplary embodiments provide an incentive for a viewer to watch and react to audio/video programming. For example, the viewer may be prompted during a program to provide an indicated response to an event within an indicated time period. Thereafter, the indicated response to the event may be detected, a response time of the indicated response to the event may be measured, viewer performance may be evaluated based upon the response time, and the incentive may be presented to the viewer based upon the response time. According to an exemplary embodiment, a viewer actuates a pushbutton key of a set-top box remote control unit and a signal that corresponds with the key is transmitted to and recorded by the set-top box. Other exemplary embodiments include a media delivery device for providing incentives, rewards, discounts, marketing data, and/or measurements to the viewer and a media delivery network.

    摘要翻译： 示例性实施例提供观看者观看并对音频/视频节目做出反应的动机。 例如，可以在程序期间提示观看者以向所指示的时间段内的事件提供指示的响应。 此后，可以检测到对事件的指示的响应，可以测量指示的对事件的响应的响应时间，可以基于响应时间来评估观看者的表现，并且可以基于响应向观看者呈现激励 时间。 根据示例性实施例，观察者致动机顶盒遥控单元的按钮键，并且与键对应的信号被发送到机顶盒并由机顶盒记录。 其他示例性实施例包括用于向观众和媒体传送网络提供激励，奖励，折扣，营销数据和/或测量的媒体传送设备。

    Method and system for managing timed responses to A/V events in television programming
    8.
    发明授权
    Method and system for managing timed responses to A/V events in television programming 有权
    用于管理电视节目中A / V事件的定时响应的方法和系统

    公开(公告)号：US07086075B2

    公开(公告)日：2006-08-01

    申请号：US10036677

    申请日：2001-12-21

    申请人： Scott R. Swix ,  William R. Matz

    发明人： Scott R. Swix ,  William R. Matz

    IPC分类号： H04H9/00 ,  H04N7/16

    CPC分类号： H04H60/33 ,  G06Q30/02 ,  G09B7/00 ,  H04H20/28 ,  H04H60/63 ,  H04N7/17309 ,  H04N7/17318 ,  H04N21/42204 ,  H04N21/42213 ,  H04N21/433 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/4758 ,  H04N21/485 ,  H04N21/658 ,  H04N21/6582 ,  H04N21/812

    摘要： A method for providing an incentive for a viewer to watch and react to audio/video programming. The method includes prompting the viewer during a television programming stream to provide an indicated response to an event within an indicated time period, detecting the indicated response to the event, measuring a response time of the indicated response to the event, evaluating viewer performance based upon the response time, and providing the incentive to the viewer based upon the response time. The method involves a viewer actuating a pushbutton key of a set-top box remote control unit and transmitting and recording the response via the set-top box. A media delivery device for providing incentives, rewards, discounts, marketing data, and measurements to a viewer and a media delivery network.

    摘要翻译： 一种用于提供观看者观看并对音频/视频节目做出反应的激励的方法。 该方法包括在电视节目流期间提示观众提供在指示的时间段内的事件的指示的响应，检测对事件的指示的响应，测量所指示的对事件的响应的响应时间，基于 响应时间，并根据响应时间向观众提供激励。 该方法包括观察者启动机顶盒遥控单元的按钮键，并经由机顶盒发送和记录响应。 一种用于向观看者和媒体传送网络提供激励，奖励，折扣，营销数据和测量的媒体递送设备。

    Methods, systems, and products for managing advertisements
    9.
    发明授权
    Methods, systems, and products for managing advertisements 有权
    用于管理广告的方法，系统和产品

    公开(公告)号：US08812363B2

    公开(公告)日：2014-08-19

    申请号：US11821926

    申请日：2007-06-26

    申请人： Scott R. Swix ,  William R. Matz

    发明人： Scott R. Swix ,  William R. Matz

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0244 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0277

    摘要： Methods, systems, and products are disclosed for managing advertisements. An advertisement time slot is categorized as overrideable or non-overrideable. The overrideable advertisement time slot categorization allows an associated advertisement to be replaced with a different advertisement. The non-overrideable advertisement time slot may not allow replacement of the associated advertisement. When an advertiser requests to replace the advertisement, and when the advertisement time slot is categorized as overrideable, then the advertisement is replaced with the different advertisement.

    摘要翻译： 公开了用于管理广告的方法，系统和产品。 广告时段被分类为可覆盖或不可覆盖。 可覆盖的广告时隙分类允许用不同的广告替换相关联的广告。 不可覆盖的广告时隙可能不允许替换相关联的广告。 当广告主请求更换广告时，并且当广告时隙被分类为可覆盖时，则广告被替换为不同的广告。