公开(公告)号：WO01047156A2

公开(公告)日：2001-06-28

申请号：PCT/US2000/034421

申请日：2000-12-20

IPC: G06Q30/00 ,  H04H1/00 ,  H04H60/09 ,  H04H60/31 ,  H04H60/66 ,  H04L29/06 ,  H04L29/08 ,  H04N7/173 ,  H04H9/00 ,  H04H7/00

CPC classification number: H04L67/22 ,  G06Q30/02 ,  H04H60/09 ,  H04H60/31 ,  H04H60/66 ,  H04L29/06027 ,  H04L65/602 ,  H04N7/17318 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/26258 ,  H04N21/2668 ,  H04N21/44222 ,  H04N21/47202 ,  H04N21/6582 ,  H04N21/812

Abstract: A method and system for providing targeted advertisements over a networked media delivery system, especially interactive television networks, the system comprising tracking and storing viewer selections, analyzing the selections, and delivering targeted advertisements that appeal to the particular subscriber making the selections, the system including a merge processor, a file server, a profile processor, and a broadcast server contained in a head end in communication with a plurality of set-top boxes through a distribution network. Based on a subscriber's viewing habits and account information, the present invention delivers different, customized advertisements to different viewers watching the same program or channel. The present invention delivers the advertisements as either still frame bit maps or as video streams advertisement insertion in a playlist or a broadcast media program.

Abstract translation: 一种用于通过联网的媒体传送系统（特别是交互式电视网络）提供目标广告的方法和系统，所述系统包括跟踪和存储观众选择，分析选择以及提供吸引特定用户进行选择的目标广告，该系统包括 合并处理器，文件服务器，简档处理器和包含在通过分发网络与多个机顶盒通信的头端中的广播服务器。 基于用户的观看习惯和帐户信息，本发明向观看相同节目或频道的不同观众提供不同的定制广告。 本发明将广告作为静止帧位图或作为视频流广告插入到播放列表或广播媒体节目中。

公开(公告)号：WO99046719A1

公开(公告)日：1999-09-16

申请号：PCT/US1999/005363

申请日：1999-03-09

IPC: G06Q30/02 ,  H04H1/00 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04N21/258 ,  H04N21/442 ,  H04N21/478 ,  H04N21/81 ,  G06F19/00 ,  H04B17/00 ,  H04H1/02 ,  H04H9/00 ,  H04M11/00 ,  H04N7/10

CPC classification number: H04H60/45 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0269 ,  H04H60/46 ,  H04H60/66 ,  H04N21/25883 ,  H04N21/44222 ,  H04N21/478 ,  H04N21/812

Abstract: The most preferred embodiment of the present invention is a computer-based decision support system that includes three main components: a database mining engine (DME) (127); an advertising optimization mechanism (128); and a customized user interface (125) that provides access to the various features of the invention. The user interface (125), in conjunction with the DME (128), provides a unique and innovative way to store, retrieve and manipulate data from existing databases containing media-related audience access data, which describe the access habits and preferences of the media audience. By using a database with a simplified storage and retrieval protocol, the data contained therein can be effectively manipulated in real time. This means that previously complex and lengthy information retrieval and analysis activities can be accomplished in very short periods of time (typically seconds instead of minutes or even hours). Further, by utilizing the advertising optimization mechanism (128) of the present invention, businesses, networks, and advertising agencies can interactively create, store, rank and compare various proposed or actual advertising strategies in a simple and efficient manner. This allows the decision-makers to more effectively tailor their marketing efforts and successfully reach the desired target market while conserving scarce advertising capital. Finally, the user interface (125) for the system provides access to both the DME (127) and the optimization mechanism in a simple and straightforward manner, significantly reducing training time.

Abstract translation: 本发明的最优选实施例是一种基于计算机的决策支持系统，其包括三个主要部分：数据库挖掘引擎（DME）（127）; 广告优化机制（128）; 以及提供对本发明的各种特征的访问的定制用户界面（125）。 与DME（128）一起的用户界面（125）提供了一种独特和创新的方法来存储，检索和操纵来自现有数据库的数据，该数据库包含媒体相关的受众访问数据，其描述媒体的访问习惯和偏好 听众。 通过使用具有简化的存储和检索协议的数据库，可以实时地有效地操纵其中包含的数据。 这意味着以前复杂和冗长的信息检索和分析活动可以在非常短的时间内完成（通常是秒而不是几分钟甚至几个小时）。 此外，通过利用本发明的广告优化机制（128），企业，网络和广告机构可以以简单有效的方式交互地创建，存储，排名和比较各种所提出的或实际的广告策略。 这样，决策者就可以更有效地定制营销工作，并成功实现所期望的目标市场，同时节省广泛的广告资金。 最后，系统的用户界面（125）以简单直接的方式提供对DME（127）和优化机制的访问，显着减少训练时间。

公开(公告)号：WO98059309A1

公开(公告)日：1998-12-30

申请号：PCT/US1998/012770

申请日：1998-06-19

IPC: G06Q30/02 ,  G06F17/60

CPC classification number: H04H60/31 ,  G06Q30/02 ,  G06Q30/0204 ,  H04H20/38 ,  H04H60/33 ,  H04H60/45 ,  H04H60/66

Abstract: A cooperative electronic media measurement system is disclosed which uses media handlers to obtain information from, or otherwise obtain information about, presented media objects, including identification tags, if present, for collection by research data collection agents and subsequent dispatch to a centralized media research controller. The media research controller registers advertisements and other media for subsequent measurement and provides a unique identification tag that may be added to, or associated with, the existing media object. Media objects are presented to a panel member by a panel member-computing device which may receive media objects by means of a network connection, from one or more local sources, or generate media objects in real-time, or a combination thereof. One or more research data collection agents are assigned to measure each panel member's exposure to and interactions with electronic media. Cooperative media handlers automatically obtain information from, or otherwise obtain information about, presented media objects including identification tags, if present, and other information, for collection by the research data collection agents. A research data collection agent will track a panel member, and collect such transmissions from the cooperative media handlers, when a panel member is in the scope of the research data collection agent. The research data collection agent (i) creates log entry objects from transmissions received from the cooperative media handlers and places the log entry objects into an unfiltered media queue, (ii) confirms the integrity of the messages and filters out unnecessary log entry objects from the unfiltered media queue to create a filtered media queue, (iii) creates dispatch objects using objects from the filtered media queue and places created dispatch objects into a dispatch queue, and (iv) transmits dispatch objects from the dispatch queue to the media research controller, when resources are available.

Abstract translation: 公开了一种合作的电子媒体测量系统，其使用媒体处理器从所提供的媒体对象获取信息或者获得关于所提供的媒体对象的信息，包括识别标签（如果存在），用于由研究数据收集代理人收集，并且随后发送到集中式媒体研究控制器 。 媒体研究控制器注册广告和其他媒体用于后续测量，并提供可以添加到现有媒体对象或与现有媒体对象相关联的唯一标识标签。 介质对象由面板成员计算设备呈现给面板成员，面板成员计算设备可以通过网络连接从一个或多个本地源接收媒体对象，或实时生成媒体对象或其组合。 分配一个或多个研究数据收集代理以测量每个面板成员对电子媒体的暴露和与电子媒体的相互作用。 合作媒体处理程序自动获取信息，或以其他方式获取有关所提供的媒体对象的信息，包括识别标签（如果存在）和其他信息，以供研究数据收集代理人收集。 当研究数据收集代理人在研究数据收集代理人的范围内时，研究数据收集代理将跟踪小组成员，并从合作媒体处理程序收集这些传输。 研究数据收集代理（i）从从协作媒体处理程序接收的传输中创建日志条目对象，并将日志条目对象放入未过滤的媒体队列中，（ii）确认消息的完整性，并将不必要的日志条目对象从 未过滤的媒体队列，以创建过滤的媒体队列，（iii）使用来自过滤的媒体队列的对象创建调度对象，并将创建的调度对象放置到调度队列中，以及（iv）将调度对象从调度队列发送到媒体研究控制器， 资源可用时

公开(公告)号：WO1998006193A1

公开(公告)日：1998-02-12

申请号：PCT/GB1997002063

申请日：1997-07-31

Applicant: GREENE, Steven, Bradford ,  MURPHY, Peter, Edward, Paul

IPC: H04H09/00

CPC classification number: H04H60/39 ,  H04H20/38 ,  H04H60/23 ,  H04H60/37 ,  H04H60/375 ,  H04H60/46 ,  H04H60/66

Abstract: The present invention relates to a method of collecting data concerning participant response to broadcast material which comprises a combined audience portion and data portion, each participant being located at separate remote locations and having a data collection unit with a respective unique identity and comprising a store means, a validity checking means and a manually operable device; the method comprising: (a) transmitting broadcast material to the participant locations according to a known schedule, the broadcast material comprising an audience portion and a data portion containing a validity defining portion capable of defining a valid or invalid transmission; (b) storing a data record associated with said broadcast material to the store means of a data collection unit according to a predetermined participant operation of the manually operable device in response to said audience portion of said broadcast material provided that the validity checking means confirms the validity of said data validity defining portion; and (c) cross matching said stored data records with said known schedule to ascertain a participant response to particular broadcast material.

Abstract translation: 本发明涉及一种收集关于广播资料的参与者响应的数据的方法，其包括组合的观众部分和数据部分，每个参与者位于分开的远程位置，并具有具有各自独特身份的数据收集单元，并且包括存储装置 ，有效性检查装置和可手动操作的装置; 所述方法包括：（a）根据已知的时间表向所述参与者位置发送广播资料，所述广播资料包括听众部分和包含能够定义有效或无效传输的有效性定义部分的数据部分; （b）响应于所述广播资料的所述观众部分，根据所述可手动操作的设备的预定参与者操作，将与所述广播资料相关联的数据记录存储到数据收集单元的存储装置，条件是有效性检查装置确认 所述数据有效性定义部分的有效性; 和（c）使用所述已知计划对所述存储的数据记录进行交叉匹配，以确定参与者对特定广播资料的响应。

公开(公告)号：WO1996016491A1

公开(公告)日：1996-05-30

申请号：PCT/US1995015343

申请日：1995-11-22

Applicant: MANKOVITZ, Roy, J.

IPC: H04B11/00

CPC classification number: H04H60/74 ,  G11B33/10 ,  H04H20/14 ,  H04H20/34 ,  H04H20/38 ,  H04H60/27 ,  H04H60/31 ,  H04H60/33 ,  H04H60/40 ,  H04H60/43 ,  H04H60/44 ,  H04H60/46 ,  H04H60/51 ,  H04H60/63 ,  H04H60/66 ,  H04H60/94 ,  H04H60/98 ,  H04H2201/30 ,  H04H2201/37 ,  H04N7/002 ,  H04N7/025

Abstract: Apparatus and method for ordering supplemental information about programs playing at a broadcast receiver. The method includes the steps of reproducing in the vicinity of each of a plurality of users, programs from one of a plurality of broadcast stations (601); recording upon command by a user, an identification of a station and a time of a program on the station for which supplemental information is desired by the user (609); entering the recorded station identification and time into one of a plurality of information exchange terminals (607); coupling the information exchange terminal to the information depository to transmit information therebetween (162); and identifying a correspondence between the entered station identification and time and a program in a station log to obtain the desired supplementatl information.

Abstract translation: 用于排序关于在广播接收机上播放的节目的补充信息的装置和方法。 该方法包括以下步骤：在多个用户中的每一个附近再现来自多个广播站（601）之一的节目; 由用户根据命令进行记录，站的标识和站上的程序的时间，用户希望补充信息（609）; 将记录站识别和时间输入到多个信息交换终端之一（607）中; 将信息交换终端耦合到信息存储器以在其间传送信息（162）; 并且识别所输入的站标识和时间与站日志中的程序之间的对应关系，以获得所需的补充信息。

公开(公告)号：WO2016030702A1

公开(公告)日：2016-03-03

申请号：PCT/GB2015/052514

申请日：2015-08-28

Applicant: DOZO LLP

Inventor： CHESLUK, Beau Ner ,  IRWIN, Russell ,  RUSHTON, Anthony

IPC: G06F17/30 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66

CPC classification number: H04H60/33 ,  G06F17/30029 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66

Abstract: According to aspects of the invention there are provided a method for distributing content from one or more content sources over a communications network to a plurality of users by a content distribution system, the content distribution system comprising a master node and a plurality of local nodes in communication with the master node, each local node serving a group of users from the plurality of users, the method comprising: maintaining, at the master node, a content directory associated with a plurality of content items from the one or more content sources, the content directory comprising content location data for the plurality of content items and information associated with each of the content items; generating, at each local node, user content location data for each user in the group of users based on selecting a plurality of content items from the content directory according to a user profile of each user, the user content location data for each user including locations of the selected content items; and transmitting, by the local node, the user content location data for each user to a content player associated with said each user for use in retrieving the corresponding content items from the one or more content sources for seamless playback of the selected content items.

Abstract translation: 根据本发明的方面，提供了一种通过内容分发系统通过通信网络将内容从一个或多个内容源分发给多个用户的方法，所述内容分发系统包括主节点和多个本地节点 与主节点的通信，每个本地节点服务于来自多个用户的一组用户，所述方法包括：在主节点处保持与来自所述一个或多个内容源的多个内容项相关联的内容目录， 内容目录，其包括所述多个内容项目的内容位置数据和与每个所述内容项目相关联的信息; 在每个本地节点处，根据每个用户的用户简档，基于从内容目录中选择多个内容项目，在用户组中的每个用户的用户内容位置数据生成，每个用户的用户内容位置数据包括位置 的所选内容项目; 以及由本地节点将每个用户的用户内容位置数据发送到与所述每个用户相关联的内容播放器，以用于从所述一个或多个内容源检索相应的内容项，以便所选内容项的无缝重放。

公开(公告)号：WO2016030701A1

公开(公告)日：2016-03-03

申请号：PCT/GB2015/052513

申请日：2015-08-28

Applicant: DOZO LLP

Inventor： CHESLUK, Beau Ner ,  IRWIN, Russell ,  RUSHTON, Anthony

IPC: H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66

CPC classification number: H04H60/33 ,  G06F17/30029 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66

Abstract: According to aspects of the invention there are provided a method for modifying a content stream distributed to one or more users, the method comprising: generating a content stream comprising a plurality of content items from one or more content providers; constructing one or more filters for modifying the content steam, wherein the one or more filters is constructed by defining one or more parameters relating the content items; applying the one or more filters to the content stream; selecting one or more content items from the content stream based on defined parameters; and modifying the content stream by applying the constructed filter to the plurality of content items in the content stream.

Abstract translation: 根据本发明的方面，提供了一种用于修改分发给一个或多个用户的内容流的方法，所述方法包括：生成包括来自一个或多个内容提供者的多个内容项的内容流; 构建用于修改内容蒸汽的一个或多个过滤器，其中通过定义与所述内容项相关的一个或多个参数来构造所述一个或多个过滤器; 将所述一个或多个过滤器应用于所述内容流; 基于定义的参数从内容流中选择一个或多个内容项; 以及通过将所构建的过滤器应用于所述内容流中的所述多个内容项来修改所述内容流。

公开(公告)号：WO2015056162A1

公开(公告)日：2015-04-23

申请号：PCT/IB2014/065291

申请日：2014-10-14

Applicant: NAGRAVISION S.A.

Inventor： CHAKENALLI NANJEGOWDA, Ramachandra

IPC: H04L29/06 ,  H04N21/41 ,  H04N21/442 ,  H04H60/43 ,  H04H60/91

CPC classification number: H04N21/42221 ,  H04H60/31 ,  H04H60/66 ,  H04L65/4076 ,  H04L65/4092 ,  H04N21/2408 ,  H04N21/25891 ,  H04N21/4126

Abstract: To view media, a user may select a media stream by operating a portable device that controls a media presentation device. The portable device may be configured to multicast this stream selection to both the media presentation device and a selection analysis machine. The remote control may have or include both an infrared emitter and a cellular telephone, and the stream selection may be sent both to the media presentation device and to the selection analysis machine. The selection analysis machine may receive and store stream selections over a period of time, and these aggregated stream selections may form all or part of a profile of a user or a group of users who use the media presentation device. This profile may indicate viewing habits and choices of one or more users of the media presentation device, and the selection analysis machine may analyze this profile.

Abstract translation: 为了查看媒体，用户可以通过操作控制媒体呈现设备的便携式设备来选择媒体流。 便携式设备可以被配置为将该流选择多播到媒体呈现设备和选择分析机。 遥控器可以具有或包括红外发射器和蜂窝电话两者，并且流选择可以被发送到媒体呈现设备和选择分析机。 选择分析机可以在一段时间内接收和存储流选择，并且这些聚合流选择可以形成使用媒体呈现设备的用户或一组用户的简档的全部或部分。 该简档可以指示媒体呈现设备的一个或多个用户的观看习惯和选择，并且选择分析机器可以分析该简档。

公开(公告)号：WO2013106042A3

公开(公告)日：2013-10-31

申请号：PCT/US2012032683

申请日：2012-04-09

Applicant: GOOGLE INC ,  LAMBERT DIANE ,  ZIGMOND DANIEL J

Inventor： LAMBERT DIANE ,  ZIGMOND DANIEL J

IPC: H04N21/25 ,  H04H60/46 ,  H04N21/45

CPC classification number: H04H60/45 ,  H04H60/66 ,  H04N21/2407 ,  H04N21/25883

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.

Abstract translation: 包括计算机存储介质上编码的计算机程序的方法，系统和装置，用于估计电视观众的人口组成。 在一个方面，通过查看设备日志记录和描述家庭成员所属的人口统计段的家庭人口统计数据来估计受众人口统计。

公开(公告)号：WO2013106042A2

公开(公告)日：2013-07-18

申请号：PCT/US2012/032683

申请日：2012-04-09

Applicant: GOOGLE INC. ,  LAMBERT, Diane ,  ZIGMOND, Daniel J.

Inventor： LAMBERT, Diane ,  ZIGMOND, Daniel J.

IPC: H04N21/25 ,  H04N21/45 ,  H04H60/46

CPC classification number: H04H60/45 ,  H04H60/66 ,  H04N21/2407 ,  H04N21/25883

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于估计电视观众的人口组成。 在一方面，观众人口特征是通过查看设备日志记录和家庭成员数据来估计的，这些数据描述了家庭成员所属的人口统计部分。