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    GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS
    2.
    发明申请
    GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 审中-公开
    为电视广告生成关键字和频率数据

    公开(公告)号：WO2010042527A1

    公开(公告)日：2010-04-15

    申请号：PCT/US2009/059708

    申请日：2009-10-06

    Applicant: GOOGLE INC. ,  HAWKINS, John Alastair ,  ROWE, Simon M.

    Inventor： HAWKINS, John Alastair ,  ROWE, Simon M.

    IPC: H04N7/16 ,  H04H60/66 ,  H04H20/10

    CPC classification number: H04H20/14 ,  G06Q30/02 ,  H04H60/66 ,  H04N7/16 ,  H04N21/2407 ,  H04N21/25891 ,  H04N21/26603 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

    Abstract: Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.

    Abstract translation: 访问和处理电视报告记录以生成创意（例如，电视广告）的频率特定范围值和设备频率。 设备频率表示通过使用特定观看设备呈现广告素材的次数。 频率特定范围值指示用于呈现广告素材的唯一观看设备数量达到指定次数。 为观看群体估算广告素材的频率特定覆盖率值和设备频率。 针对观看群体的估计的频率特定到达值和设备频率基于来自观看群体样本（例如，观看群体的子集）的多个创意播出的已知观看模式数据和针对观看群体的估计观看模式数据 观看人群。

    PROXY ANALYTICS
    4.
    发明申请
    PROXY ANALYTICS 审中-公开
    代理分析

    公开(公告)号：WO2013016620A3

    公开(公告)日：2014-05-08

    申请号：PCT/US2012048505

    申请日：2012-07-27

    Applicant: GOOGLE INC ,  GILDFIND ANDREW ,  ROWE SIMON M

    Inventor： GILDFIND ANDREW ,  ROWE SIMON M

    IPC: H04H60/33

    CPC classification number: H04H60/32 ,  H04H60/31 ,  H04N21/25891 ,  H04N21/44222

    Abstract: Methods, systems, and apparatus for analyzing behavioral data. In one aspect, a method includes receiving a request for television reporting sample data from a client device. The request includes filtering criteria. The television reporting data comprises channel tune event data and viewership data. In response to receiving the request, processing the television reporting data to identify filtered data from the television reporting data satisfying the filtering criteria; processing the filtered data to generate filtered sample data; and associating the filtered sample data with channel tune event data and viewership data to generate the television reporting sample data. The method also includes providing the television reporting sample data to the client device and receiving processing parameters from the client device, and, in response to receiving the processing parameters, processing the filtered data based on the processing parameters to generate reporting data metric results.

    Abstract translation: 用于分析行为数据的方法，系统和装置。 一方面，一种方法包括从客户端设备接收电视报告样本数据的请求。 请求包括过滤条件。 电视报告数据包括频道调谐事件数据和观看数据。 响应于接收到请求，处理电视报告数据以从满足过滤标准的电视报告数据中识别滤波数据; 处理经滤波的数据以产生经滤波的样本数据; 以及将经滤波的采样数据与频道调谐事件数据和观看数据相关联，以产生电视报告采样数据。 该方法还包括向客户端设备提供电视报告样本数据并从客户端设备接收处理参数，并且响应于接收到处理参数，根据处理参数来处理经滤波的数据以生成报告数据度量结果。

    METHOD AND SYSTEM FOR PROVIDING EFFICIENT AND ACCURATE ESTIMATES OF TV VIEWERSHIP RATINGS
    6.
    发明申请
    METHOD AND SYSTEM FOR PROVIDING EFFICIENT AND ACCURATE ESTIMATES OF TV VIEWERSHIP RATINGS 审中-公开
    提供电视观众评分的有效性和准确估计的方法和系统

    公开(公告)号：WO2013033122A1

    公开(公告)日：2013-03-07

    申请号：PCT/US2012/052716

    申请日：2012-08-28

    Applicant: GOOGLE INC. ,  VOLOVICH, Yaroslav ,  MIRISOLA, Raimundo ,  ROWE, Simon, Michael ,  ARINI, Nick ,  GILFIND, Andrew ,  OZTASKENT, Ant ,  MERRICK, Iain

    Inventor： VOLOVICH, Yaroslav ,  MIRISOLA, Raimundo ,  ROWE, Simon, Michael ,  ARINI, Nick ,  GILFIND, Andrew ,  OZTASKENT, Ant ,  MERRICK, Iain

    IPC: H04N21/258

    CPC classification number: H04N21/44204 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/6582

    Abstract: A method for providing efficient and accurate estimates of TV viewership ratings through a distributed computer system that includes multiple computers is disclosed. The method includes: receiving a query from a client at the distributed computer system; dynamically selecting one or more computers according to a predefined sharding function; at each of the selected computers, determining a count of qualified event records that satisfy the query; aggregating the respective counts of qualified event records determined by the selected computers; statistically projecting the aggregated count of qualified event records into an estimated total count of qualified event records on the distributed computer system; and returning the estimated total count of qualified event records to the requesting client.

    Abstract translation: 公开了一种通过包括多台计算机的分布式计算机系统提供有效和准确的电视观看次数评估的方法。 该方法包括：从分布式计算机系统的客户端接收查询; 根据预定义的分片功能动态地选择一个或多个计算机; 在每个所选择的计算机上，确定满足查询的限定事件记录的计数; 聚合由所选择的计算机确定的合格事件记录的相应计数; 统计上将合格事件记录的总计数量预计为分布式计算机系统上合格事件记录的总计数; 并将合格事件记录的估计总计数返回给请求客户端。

    DISPLAYING ADVERTISEMENTS ON BLANK TELEVISION OUTPUT
    7.
    发明申请
    DISPLAYING ADVERTISEMENTS ON BLANK TELEVISION OUTPUT 审中-公开
    展示空白电视输出的广告

    公开(公告)号：WO2011047205A2

    公开(公告)日：2011-04-21

    申请号：PCT/US2010/052752

    申请日：2010-10-14

    Applicant: GOOGLE INC. ,  ROWE, Simon

    Inventor： ROWE, Simon

    IPC: G06Q30/00 ,  H04N5/44

    CPC classification number: H04H20/106 ,  H04H20/40 ,  H04H40/18 ,  H04N21/2668 ,  H04N21/4383 ,  H04N21/812

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing television advertisements while a viewing device is tuning to a channel. In one aspect, a viewing device, in response to receiving a signal to tune to a channel, selects advertisement data for an advertisement from a data storage device storing advertisement data for one or more advertisements, and generates a video signal when tuning to the channel, the video signal generated only for the duration that the viewing device is tuning to the channel and for displaying on the television device, and the video signal causing the advertisement to be displayed on the television device.

    Abstract translation: 包括编码在计算机存储介质上的计算机程序的方法，系统和装置，用于在观看设备正在调谐到频道时提供电视广告。 在一个方面，观看设备响应于接收调谐到频道的信号，从存储用于一个或多个广告的广告数据的数据存储设备中选择广告的广告数据，并且当调谐到频道时生成视频信号 ，视频信号仅在观看设备正在调谐到频道并用于在电视设备上显示的持续时间内产生，以及视频信号导致广告被显示在电视设备上。

    PROXY ANALYTICS
    10.
    发明申请
    PROXY ANALYTICS 审中-公开
    代理分析

    公开(公告)号：WO2013016620A2

    公开(公告)日：2013-01-31

    申请号：PCT/US2012/048505

    申请日：2012-07-27

    Applicant: GOOGLE INC. ,  GILDFIND, Andrew ,  ROWE, Simon, M.

    Inventor： GILDFIND, Andrew ,  ROWE, Simon, M.

    IPC: H04H60/32

    CPC classification number: H04H60/32 ,  H04H60/31 ,  H04N21/25891 ,  H04N21/44222

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing behavioral data. In one aspect, a method includes receiving a request for television reporting sample data from a client device. The request includes filtering criteria. The television reporting data comprises channel tune event data and viewership data. In response to receiving the request, processing the television reporting data to identify filtered data from the television reporting data satisfying the filtering criteria; processing the filtered data to generate filtered sample data; and associating the filtered sample data with channel tune event data and viewership data to generate the television reporting sample data. The method also includes providing the television reporting sample data to the client device and receiving processing parameters from the client device, and, in response to receiving the processing parameters, processing the filtered data based on the processing parameters to generate reporting data metric results.

    Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分析行为数据。 一方面，一种方法包括从客户端设备接收电视报告样本数据的请求。 请求包括过滤条件。 电视报告数据包括频道调谐事件数据和观看数据。 响应于接收到请求，处理电视报告数据以从满足过滤标准的电视报告数据中识别滤波数据; 处理经滤波的数据以产生经滤波的样本数据; 以及将经滤波的采样数据与频道调谐事件数据和观看数据相关联，以产生电视报告采样数据。 该方法还包括向客户端设备提供电视报告样本数据并从客户端设备接收处理参数，并且响应于接收到处理参数，根据处理参数来处理经滤波的数据以生成报告数据度量结果。

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