公开(公告)号：EP2368197A1

公开(公告)日：2011-09-28

申请号：EP09796181.7

申请日：2009-11-24

申请人： Google Inc.

发明人： AGARWAL, Sumit ,  NISHAR, Dipchand ,  RUBIN, Andrew E.

IPC分类号： G06F17/30

CPC分类号： H04L67/32 ,  G06F17/30867 ,  G06F17/3087 ,  G06F19/00 ,  G06N5/02

摘要： In a computing system, information regarding a plurality of events that use a computing device is obtained, and a time-dependent increase in activity for each of at least some of the events is identified. An observed interest by a user in an event is correlated with an identified increase in activity for the event. Information about the activity at a time related to the event is provided for review by the user.

摘要翻译： 在计算系统中，获得关于使用计算设备的多个事件的信息，并且识别出至少一些事件中的每一个的活动时间依赖性增加。 事件中用户观察到的兴趣与事件的活动识别增加相关。 有关活动相关活动的信息，供用户查阅。

公开(公告)号：EP1676252A2

公开(公告)日：2006-07-05

申请号：EP04789113.0

申请日：2004-09-27

申请人： Google, Inc.

发明人： AGARWAL, Sumit ,  KONINGSTEIN, Ross

IPC分类号： G09F1/00

CPC分类号： G06Q30/02

摘要： The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. For example, end user local time information may be used in a relevancy determination of an ad. As another example, end user local time information may be used in an attribute (e.g., position) arbitration. Such end user local time information may be associated with price information, such as a maximum price bid. Such end user local time information may be associated with ad performance information. Ad performance information may be tracked on the basis of end user local time information. The content of an ad creative, and/or of a landing page may be selected and/or modified using end user local time information.

公开(公告)号：EP1934908A2

公开(公告)日：2008-06-25

申请号：EP06803690.4

申请日：2006-09-15

申请人： Google, Inc.

发明人： AGARWAL, Sumit ,  BADROS, Gregory, Joseph ,  FU, John

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273

摘要： Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.

公开(公告)号：EP1831799A2

公开(公告)日：2007-09-12

申请号：EP04815108.8

申请日：2004-12-22

申请人： Google, Inc.

发明人： WISEMAN, Leora, Ruth ,  AGARWAL, Sumit

IPC分类号： G06F17/30

CPC分类号： G06Q30/0261 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0263 ,  G06Q30/0269

摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

公开(公告)号：EP1872304A2

公开(公告)日：2008-01-02

申请号：EP06739475.9

申请日：2006-03-23

申请人： Google, Inc.

发明人： KONINGSTEIN, Ross ,  AGARWAL, Sumit

IPC分类号： G06K9/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  G06Q30/0277

摘要： As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.

公开(公告)号：EP1782272A2

公开(公告)日：2007-05-09

申请号：EP05749584.8

申请日：2005-05-13

申请人： Google, Inc.

发明人： KORTE, Thomas ,  AGARWAL, Sumit ,  SAINO, Celia

IPC分类号： G06F17/30

CPC分类号： G06F17/30554 ,  G06F17/30241 ,  G06F17/3053 ,  G06F17/30864 ,  G06F17/30867 ,  G06Q30/0256

摘要： Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be used to personalize the search engine's ranking of local search results by offering a way for users to re-rank the results for themselves and for those who trust them.

公开(公告)号：EP1782164A2

公开(公告)日：2007-05-09

申请号：EP05746666.6

申请日：2005-05-10

申请人： Google, Inc.

发明人： CHAN, Wesley ,  AGARWAL, Sumit ,  WISEMAN, Leora, Ruth ,  KOCH, Amy

IPC分类号： G06F3/00 ,  G06F15/00 ,  G06F17/00

CPC分类号： G06Q30/02 ,  G06F17/30876 ,  G06Q30/0276

摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

公开(公告)号：EP2612264A2

公开(公告)日：2013-07-10

申请号：EP11822471.6

申请日：2011-08-30

申请人： Google Inc.

发明人： AGARWAL, Sumit ,  GUNDOTRA, Vic ,  NICOLAOU, Alexander

IPC分类号： G06F17/30

CPC分类号： G06F16/24575 ,  G01C21/20 ,  G01C21/3691 ,  G06F16/2457 ,  G06F16/24578 ,  G06F16/248 ,  G06F16/29 ,  G06F16/903 ,  G06F16/9535 ,  G06F16/9537

摘要： In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless search request, identifying with a digital computer system one or more results that are determined to be relevant to the user of the mobile computing device based upon a current context of the mobile computing device. The method further includes providing the results for display to a user of the mobile computing device.

公开(公告)号：EP2143099A2

公开(公告)日：2010-01-13

申请号：EP08744910.4

申请日：2008-04-02

申请人： Google Inc.

发明人： HAFSTEINSSON, Gudmundur ,  LEBEAU, Michael J. ,  MARMASSE, Natalia ,  AGARWAL, Sumit ,  NISHAR, Dipchand

IPC分类号： G10L11/00 ,  G10L21/00

CPC分类号： G10L15/22 ,  G06F3/167 ,  G10L15/26 ,  G10L15/265 ,  G10L15/30 ,  G10L2015/221 ,  G10L2015/223 ,  H04M1/72522 ,  H04M2201/40 ,  H04M2242/15 ,  H04W4/14

摘要： A method for receiving processed information at a remote device is described. The method includes transmitting from the remote device a verbal request to a first information provider and receiving a digital message from the first information provider in response to the transmitted verbal request. The digital message includes a symbolic representation indicator associated with a symbolic representation of the verbal request and data used to control an application. The method also includes transmitting, using the application, the symbolic representation indicator to a second information provider for generating results to be displayed on the remote device.

摘要翻译： 描述了在远程设备处接收处理的信息的方法。 所述方法包括：从所述远程设备向所述第一信息提供者发送口头请求，并且响应于所发送的口头请求从所述第一信息提供者接收数字消息。 数字消息包括与用于控制应用的口头请求和数据的符号表示相关联的符号表示指示符。 该方法还包括使用该应用将符号表示指示符发送到第二信息提供者以产生要在远程设备上显示的结果。

公开(公告)号：EP1897044A2

公开(公告)日：2008-03-12

申请号：EP05772145.8

申请日：2005-06-24

申请人： Google, Inc.

发明人： AGARWAL, Sumit ,  AXE, Brian ,  GEHRKING, David ,  LAW, Ching ,  MAXWELL, Andrew ,  RAJARAM, Gokul ,  WISEMAN, Leora

IPC分类号： G06Q30/00 ,  G06F17/30

CPC分类号： G06Q30/0263 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

摘要翻译： 关于属性的关键字可以被接受，并且可以使用一些关键字和/或属性信息来确定一组一个或多个分类法分类。 每个分类法类别可以是垂直类别并且可以具有参与广告网络的属性（例如，Web文档）。 建议的分类法类别的广告客户选择可以被接受，并且广告客户的广告的服务可以针对与其相关联的至少一个属性中的每一个。 可以通过使用所接受的关键字和/或属性信息来确定一组语义聚类（例如，术语共现聚类）来执行该组分类别类别。