公开(公告)号：US20160026612A1

公开(公告)日：2016-01-28

申请号：US14875321

申请日：2015-10-05

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye

IPC: G06F17/22 ,  G06K9/18 ,  G06T7/40

CPC classification number: G06F17/2264 ,  G06F17/2247 ,  G06K9/18 ,  G06T7/90 ,  H04N21/422 ,  H04N21/42203 ,  H04N21/4331 ,  H04N21/44008 ,  H04N21/4524 ,  H04N21/47205 ,  H04N21/812

Abstract: A content conversion computer system for converting static image content to dynamic content includes a memory for storing data and a processor in communication with the memory. The processor is configured to receive a static image content having a plurality of image characteristics, analyze the static image content to determine the plurality of image characteristics, determine a plurality of dynamic content characteristics used for converting the static image content to a dynamic content, and generate the dynamic content based upon the image characteristics and the dynamic content characteristics.

Abstract translation: 用于将静态图像内容转换为动态内容的内容转换计算机系统包括用于存储数据的存储器和与存储器通信的处理器。 处理器被配置为接收具有多个图像特征的静态图像内容，分析静态图像内容以确定多个图像特征，确定用于将静态图像内容转换为动态内容的多个动态内容特征，以及 基于图像特征和动态内容特征生成动态内容。

公开(公告)号：US11687707B2

公开(公告)日：2023-06-27

申请号：US14585685

申请日：2014-12-30

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06F7/24 ,  G06F40/186 ,  G06F40/205

CPC classification number: G06F40/186 ,  G06F7/24 ,  G06F40/205

Abstract: A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. A placeholder for each element of the set of elements may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.

公开(公告)号：US10402852B2

公开(公告)日：2019-09-03

申请号：US15261157

申请日：2014-07-24

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06Q30/02 ,  G06F16/9535 ,  G06F16/2457 ,  G06F16/9032

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes receiving user interaction data specifying user interactions with a publisher resource. A heat map specifying levels of user interaction with various portions of the publisher resource is created. Content item slot performance information specifying one or more performance measures for content items presented in various candidate content item slot locations are identified. One of the candidate content item slot locations is selected based on the heat map and the one or more performance measures. Data that cause presentation of suggestion information that identify the one candidate content item slot location as a suggested content item slot location are generated and output.

公开(公告)号：US10146743B2

公开(公告)日：2018-12-04

申请号：US15261169

申请日：2016-09-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/00 ,  G06F17/21 ,  G06F9/451 ,  G06F3/0484 ,  G06F17/30 ,  G06Q30/02 ,  G06F3/0481

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

公开(公告)号：US20160335366A1

公开(公告)日：2016-11-17

申请号：US15220088

申请日：2016-07-26

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Yiling Zhang

IPC: G06F17/30

CPC classification number: G06F16/9566 ,  G06F16/23

Abstract: Systems and methods for automatically associating content characteristics to a third-party content are provided. A uniform resource locator identifying a resource is received from a content provider. The content is rendered to produce an object tree. A first node of the object tree is determined, where the first node represents a content slot. A second node of the object tree proximate to the first node is identified. The second node has a content characteristic, which is extracted. The extracted content characteristic is associated with the first node and stored.

Abstract translation: 提供了自动将内容特征与第三方内容相关联的系统和方法。 从内容提供商接收识别资源的统一资源定位符。 渲染内容以生成对象树。 确定对象树的第一个节点，其中第一节点表示内容时隙。 识别靠近第一个节点的对象树的第二个节点。 第二节点具有提取的内容特征。 提取的内容特征与第一节点相关联并被存储。

公开(公告)号：US20140245115A1

公开(公告)日：2014-08-28

申请号：US13890915

申请日：2013-05-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Andrew Foster ,  Jordan Bayliss-McCulloch ,  Daly Chang ,  Ayaka Nonaka

IPC: G06F17/24

CPC classification number: G06F17/24 ,  G06F17/211 ,  G06F17/212 ,  G06F17/2229 ,  G06F17/2785 ,  G06F17/30047 ,  G06F17/30247 ,  G06F17/30253 ,  G06F17/30256 ,  G06F17/30265 ,  G06F17/30268 ,  G06F17/30719 ,  G06T1/00 ,  G06T7/00

Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.

Abstract translation: 一种用于自动生成显示内容的计算机化方法，包括：接收统一的资源定位器，其中所述统一资源定位符指定着陆资源并从所述登陆资源提取视觉信息，其中所述视觉信息定义在所述着陆资源上显示的一个或多个图像，文本和颜色 着陆资源。 该方法还包括基于从着陆资源提取的视觉信息来选择一个或多个图像，一个或多个文本片段和一种或多种颜色，基于所选择的图像中的一个或多个或选择的内容项生成布局 文本片段，以及通过将所选择的图像，所选择的文本片段和所选颜色应用于生成的布局来组合内容项目。

公开(公告)号：US20170178178A1

公开(公告)日：2017-06-22

申请号：US15261157

申请日：2014-07-24

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0243 ,  G06F16/24578 ,  G06F16/90324 ,  G06F16/9535 ,  G06Q30/0201

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes receiving user interaction data specifying user interactions with a publisher resource. A heat map specifying levels of user interaction with various portions of the publisher resource is created. Content item slot performance information specifying one or more performance measures for content items presented in various candidate content item slot locations are identified. One of the candidate content item slot locations is selected based on the heat map and the one or more performance measures. Data that cause presentation of suggestion information that identify the one candidate content item slot location as a suggested content item slot location are generated and output.

公开(公告)号：US09465887B2

公开(公告)日：2016-10-11

申请号：US14308955

申请日：2014-06-19

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/00 ,  G06F17/30 ,  G06F3/0484 ,  G06F17/21 ,  G06Q30/02 ,  G06F3/0481 ,  G06F9/44

CPC classification number: G06F17/211 ,  G06F3/0481 ,  G06F3/04842 ,  G06F9/451 ,  G06F17/212 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

Abstract translation: 提供了使用行为度量优化内容布局的系统和方法。 针对客户端设备上呈现的内容项收集行为数据。 行为数据表示在用户动作（例如，点击）发生的内容项目的显示区域内的各种位置。 行为数据用于为内容项的布局方案的各种组件分配权重。 在与布局方案的特定部件相关联的内容项目的区域内发生的用户动作有助于相应组件的重量。 与布局方案的每个组件相关联的权重用于优化内容项的布局。 具有较大分配权重的组件被突出显示或强调。 优化布局方案中的组件的显示尺寸可以对应于与组件相关联的权重。

公开(公告)号：US20160110082A1

公开(公告)日：2016-04-21

申请号：US14730865

申请日：2015-06-04

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F3/0484 ,  G06F17/22 ,  G06F3/0482 ,  G06Q30/02

CPC classification number: G06F17/2247 ,  G06F16/972 ,  G06F17/212 ,  G06F17/248 ,  G06Q30/0275 ,  G06Q30/0276

Abstract: A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. In some implementations, the content item data may include one or more assets that are selected based on contextual data for a content item request. The contextual data may include a connection type or speed. A placeholder for each element of the set of elements of the content item template may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.

Abstract translation: 用于自动生成内容项的系统可以包括接收具有用于创建内容项的元素集合的内容项模板和用于该组元素的内容项数据。 在一些实现中，内容项数据可以包括基于内容项请求的内容相关数据选择的一个或多个资产。 上下文数据可以包括连接类型或速度。 可以生成内容项模板的元素集合中的每个元素的占位符，并且可以基于为每个元素生成的占位符来确定每个元素的空间分配。 可以基于确定的每个元素的空间分配来确定是否存在冲突，并且响应于确定不存在冲突，可以使用内容项数据和所确定的空间分配来生成内容项。

公开(公告)号：US20150378578A1

公开(公告)日：2015-12-31

申请号：US14452080

申请日：2014-08-05

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Yongtai Zhu

IPC: G06F3/0484

CPC classification number: G06F3/04847 ,  G06F3/048 ,  G06F3/0481 ,  G06F3/04842 ,  G06Q30/0251

Abstract: Systems and methods for optimizing content performance using click types are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a click type performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential click types. Each of the potential click types defines different criteria for triggering an event that occurs in response to a user interaction with the content item when the defined criteria are satisfied. The content generation system selects one of the potential click types based on the predicted performance metrics and generates a content item having the selected click type. The click type performance model is updated using event data from the client device.

Abstract translation: 提供了使用点击类型优化内容性能的系统和方法。 内容生成系统接收用于在客户端设备上呈现的内容项的请求。 该请求包括内容项的服务上下文的指示。 内容生成系统使用点击类型性能模型和内容项的服务上下文来计算针对多个不同潜在点击类型的内容项的预测性能度量。 每个潜在的点击类型定义了触发在满足定义的标准时响应于与内容项目的用户交互而发生的事件的不同标准。 内容生成系统基于预测的性能度量来选择潜在的点击类型之一，并生成具有所选择的点击类型的内容项目。 使用来自客户端设备的事件数据更新点击型性能模型。