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1.发明授权公开(公告)号：US10558817B2
公开(公告)日：2020-02-11
申请号：US15419726
申请日：2017-01-30
Applicant: Google Inc.
Inventor： Vinay Goel , Philip Mcdonnell , Sachin Kulkarni , Anshul Gupta , Shobhit Saxena , Patrick McDonald , Thai Duong , Mihaela Ion , Benjamin Kreuter , Sarvar Patel , Karn Seth
Abstract: A method for linking user identifiers. The method includes receiving, by a linking server and from a company server, a first data structure comprising entries. Each entry comprising a user tag, a first hashed user information, and a second hashed user information. The method includes receiving, by a linking server and from a partner server, a second data structure comprising entries. Each entry comprising a bridge tag, a first hashed bridge information, and a second hashed bridge information. The method includes retrieving, by the linking server and from the first data structure, a first entry of the entries and retrieving, by the linking server and from the second data structure, a first entry of the entries. The method includes linking the user tag of the first entry of the first data structure to the bridge tag of the first entry of the second data structure to generate a first linkage.
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2.发明授权公开(公告)号：US10320928B1
公开(公告)日：2019-06-11
申请号：US15331303
申请日：2016-10-21
Applicant: Google Inc.
Inventor： Philip Andrew McDonnell , Shobhit Saxena , Subhadip Sarkar , Lu Liu , Shibani Sanan , Puneet Gupta
Abstract: Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.
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公开(公告)号：US20150379559A1
公开(公告)日：2015-12-31
申请号：US14319855
申请日：2014-06-30
Applicant: GOOGLE INC.
Inventor： Shobhit Saxena , Vinod Kumar Ramachandran , Lu Liu , Shibani Sanan , Ying-Chieh Belinda Langner
IPC: G06Q30/02
CPC classification number: G06Q30/0246 , G06F8/61 , G06Q10/00
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.
Abstract translation: 公开了包括用于检测和利用转换数据的计算机存储介质上编码的计算机程序的方法，系统和装置。 一方面，一种方法包括：接收与在用户设备处呈现的广告的用户交互的指示; 接收对应于该用户设备的用户标识符; 至少部分地基于正在接收的用户设备的设备标识符来确定所述第一应用被安装在所述用户设备上，所述安装数据对应于所述安装; 从安装在用户设备上的第二应用程序接收（1）用户标识符和（2）用户设备的设备标识符; 基于从第二应用程序接收到用户标识符和设备标识符，确定第一应用的安装可归因于用户交互。
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公开(公告)号：US10182042B2
公开(公告)日：2019-01-15
申请号：US15650099
申请日：2017-07-14
Applicant: Google Inc.
Inventor： Mahyar Salek , Philip McDonnell , Vinod Kumar Ramachandran , Shobhit Saxena , David Owen Shanahan
Abstract: Bridging encrypted datasets is provided. A system transmits, to a server, a first identifier vector encrypted with a first encryption that is commutative. The system receives an encrypted first identifier vector encrypted based on the first encryption and encrypted by a second encryption associated with the server. The system receives a second identifier vector encrypted based on the second encryption. The system encrypts the second identifier vector with the first encryption to generate an encrypted second identifier vector that is encrypted based on the second encryption and further encrypted based on the first encryption. The system determines a correlation count between the encrypted first identifier vector and the encrypted second identifier vector. The system generates one identifier key for both the first identifier and the second identifier. The system can provide the one identifier key for input into an application to process interactions.
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5.发明申请公开(公告)号：US20180218168A1
公开(公告)日：2018-08-02
申请号：US15419726
申请日：2017-01-30
Applicant: Google Inc.
Inventor： Vinay Goel , Philip Mcdonnell , Sachin Kulkarni , Anshul Gupta , Shobhit Saxena , Patrick McDonald , Thai Duong , Mihaela Ion , Benjamin Kreuter , Sarvar Patel , Karn Seth
Abstract: A method for linking user identifiers. The method includes receiving, by a linking server and from a company server, a first data structure comprising entries. Each entry comprising a user tag, a first hashed user information, and a second hashed user information. The method includes receiving, by a linking server and from a partner server, a second data structure comprising entries. Each entry comprising a bridge tag, a first hashed bridge information, and a second hashed bridge information. The method includes retrieving, by the linking server and from the first data structure, a first entry of the entries and retrieving, by the linking server and from the second data structure, a first entry of the entries. The method includes linking the user tag of the first entry of the first data structure to the bridge tag of the first entry of the second data structure to generate a first linkage.
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Patent Agency Ranking
公开(公告)号：US20170148052A1
公开(公告)日：2017-05-25
申请号：US15422414
申请日：2017-02-01
Applicant: Google Inc.
Inventor： Shobhit Saxena , Vinod Kumar Ramachandran , Lu Liu , Shibani Sanan , Ying-Chieh Belinda LANGNER
CPC classification number: G06Q30/0246 , G06F8/61 , G06Q10/00
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, the system can receive an indication of a user interaction with content item presented at a user device. Based at least in part on a device identifier of the user device being received with installation data corresponding to the installation of an application, the system can attribute a conversion of the content item to the user interaction.
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公开(公告)号：US20150356597A1
公开(公告)日：2015-12-10
申请号：US14300085
申请日：2014-06-09
Applicant: Google Inc.
Inventor： Shobhit Saxena , David Owen Shanahan , Philip A. McDonnell , Vinod Kumar Ramachandran , Shibani Sanan
CPC classification number: G06Q30/02 , G06F21/6227 , G06Q30/0246 , G06Q30/0255
Abstract: Example processes may include identifying online activity associated with content from a content provider; determining a first set of identification information, where the first set of identification information identifies users corresponding to the identified online activity associated with the content from the content provider; transmitting the first set of identification information to a first service and receiving, in return, a second set of different identification information; transmitting items of the second set of different identification information to a second different service and receiving, in return, aggregated offline transaction information corresponding to a set of transactions for users that are included in the second set of different identification information; attributing transactions indicated by the aggregated offline transaction information; and providing a report to the content provider that is based on the aggregated offline transaction information.
Abstract translation: 示例性过程可以包括识别来自内容提供商的与内容相关联的在线活动; 确定第一组标识信息，其中所述第一组标识信息从所述内容提供商识别与所述内容相关联的所识别的在线活动对应的用户; 将第一组识别信息发送到第一服务，并且接收第二组不同的识别信息; 将第二组不同标识信息的项目发送到第二不同服务，并且接收返回对应于包括在第二组不同标识信息中的用户的一组交易的聚合脱机交易信息; 归因于由聚合的脱机交易信息指示的交易; 以及基于聚合的脱机事务信息向内容提供商提供报告。
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公开(公告)号：US20170317994A1
公开(公告)日：2017-11-02
申请号：US15650099
申请日：2017-07-14
Applicant: Google Inc.
Inventor： Mahyar Salek , Philip McDonnell , Vinod Kumar Ramachandran , Shobhit Saxena , David Owen Shanahan
CPC classification number: H04L63/06 , G06F21/6254 , H04L63/068
Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.
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公开(公告)号：US20170228768A1
公开(公告)日：2017-08-10
申请号：US15284816
申请日：2016-10-04
Applicant: Google Inc.
Inventor： Shobhit Saxena , Vinod Kumar Ramachandran , Yu Yan , Philip McDonnell , Anshul Gupta , Joseph Lee , Sachin Kulkarni
CPC classification number: G06Q30/0246 , G06Q30/0201 , G06Q30/0242 , G06Q30/0601 , H04L67/22
Abstract: A method, includes receiving a first data packet with transaction data representing a transaction of a user at a storefront. The transaction data is parsed and decrypted to obtain a first identifier. The method further includes receiving a second data packet with interaction data representing an interaction with a content item on a resource. A log file is created that indexes the interaction data, including a second identifier. The transaction data and interaction data are compared, and it is determined if the first identifier and the second identifier are both associated with the user. The method further includes attributing the transaction at the storefront to the interaction of the user with the content item in response to the determination that the first identifier and the second identifier are both associated with the user. Conversion data is generated and stored indicating the attribution.
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公开(公告)号：US09716697B2
公开(公告)日：2017-07-25
申请号：US14808634
申请日：2015-07-24
Applicant: Google Inc.
Inventor： Mahyar Salek , Philip McDonnell , Vinod Kumar Ramachandran , Shobhit Saxena , David Owen Shanahan
CPC classification number: H04L63/06 , G06F21/6254 , H04L63/068
Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.
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