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    Multi computing device network based conversion determination based on computer network traffic
    1.
    发明授权
    Multi computing device network based conversion determination based on computer network traffic 有权

    公开(公告)号：US10320928B1

    公开(公告)日：2019-06-11

    申请号：US15331303

    申请日：2016-10-21

    Applicant: Google Inc.

    Inventor： Philip Andrew McDonnell ,  Shobhit Saxena ,  Subhadip Sarkar ,  Lu Liu ,  Shibani Sanan ,  Puneet Gupta

    IPC: G06Q30/02 ,  H04L29/08

    Abstract: Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.

    Systems and methods of determining a geographic location based conversion
    2.
    发明授权
    Systems and methods of determining a geographic location based conversion 有权

    公开(公告)号：US10091314B1

    公开(公告)日：2018-10-02

    申请号：US15690073

    申请日：2017-08-29

    Applicant: Google Inc.

    Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

    IPC: G06F15/173 ,  H04L29/08

    Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

    Systems and methods of determining a geographic location based conversion
    3.
    发明授权
    Systems and methods of determining a geographic location based conversion 有权

    公开(公告)号：US09923979B2

    公开(公告)日：2018-03-20

    申请号：US13929217

    申请日：2013-06-27

    Applicant: Google Inc.

    Inventor： Amit Khann ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

    IPC: G06F15/173 ,  H04L29/08

    CPC classification number: H04L67/22 ,  H04L67/18

    Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

    SYSTEMS AND METHODS OF DETERMINING A GEOGRAPHIC LOCATION BASED CONVERSION
    4.
    发明申请
    SYSTEMS AND METHODS OF DETERMINING A GEOGRAPHIC LOCATION BASED CONVERSION 有权
    确定基于地理位置的转换的系统和方法

    公开(公告)号：US20150006712A1

    公开(公告)日：2015-01-01

    申请号：US13929217

    申请日：2013-06-27

    Applicant: Google Inc.

    Inventor： Amit Khann ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

    IPC: H04L29/08

    CPC classification number: H04L67/22 ,  H04L67/18

    Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

    Abstract translation: 通过计算机网络确定基于地理位置的转换的系统和方法。 数据处理系统可以从计算设备接收与具有位置的商业实体相关联的在线内容项目中的感兴趣的指示。 系统还可以接收各自包括计算设备的时间信息和位置信息的数据点。 系统可以通过评估具有持续时间阈值和位置阈值的两个或多个数据点的时间信息和位置信息来生成指示商业实体位置处的活动的有效集群。 该系统可以使用有效的集群来基于在商业实体的位置处的活动来将在线内容项目中感兴趣的指示识别为基于位置的转换。

    SYSTEMS AND METHODS OF GENERATING A VALID LOCATION CLUSTER BASED ON A LOCATION OF A COMMERCIAL ENTITY
    5.
    发明申请
    SYSTEMS AND METHODS OF GENERATING A VALID LOCATION CLUSTER BASED ON A LOCATION OF A COMMERCIAL ENTITY 审中-公开
    基于商业实体位置生成有效位置集群的系统和方法

    公开(公告)号：US20150006279A1

    公开(公告)日：2015-01-01

    申请号：US13929235

    申请日：2013-06-27

    Applicant: Google Inc.

    Inventor： Amit Khann ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246

    Abstract: Systems and methods of generating a valid cluster based on a location of a commercial entity via a computer network. A data processing system can receive the location of the commercial entity from an online content selection data structure, and can receive data points that comprise location information and time information associated with an identifier. Using the data points, the data processing system can create a location cluster having a first data point and subsequent data points that are within a threshold distance from the first data point. The data processing system can determine a cluster duration for each location and compare the cluster duration with a duration threshold to identify a set of valid location clusters. The valid location clusters can be filtered based on a proximity to the location of the commercial entity to identify a valid cluster that can be indicative of activity at the commercial entity.

    Abstract translation: 基于通过计算机网络的商业实体的位置生成有效集群的系统和方法。 数据处理系统可以从在线内容选择数据结构接收商业实体的位置，并且可以接收包括与标识符相关联的位置信息和时间信息的数据点。 使用数据点，数据处理系统可以创建具有第一数据点和距离第一数据点的阈值距离内的后续数据点的位置集群。 数据处理系统可以确定每个位置的集群持续时间，并将集​​群持续时间与持续时间阈值进行比较，以识别一组有效位置集群。 可以基于与商业实体的位置的接近度来过滤有效的位置集群，以识别可以指示商业实体的活动的有效集群。

    Method and system for providing dynamic personalized recommendations for a destination
    7.
    发明授权
    Method and system for providing dynamic personalized recommendations for a destination 有权

    公开(公告)号：US10430479B1

    公开(公告)日：2019-10-01

    申请号：US15359353

    申请日：2016-11-22

    Applicant: Google Inc.

    Inventor： Jignashu Parikh ,  Subhadip Sarkar

    IPC: G06F16/95 ,  G06F16/9535 ,  G06F16/9537

    Abstract: Methods and systems for providing a user with content relevant to a location of interest to the user, when the user is determined to be at or near the location, are presented. The user's interest in the location may be determined based on queries about the location received from the user prior to the user arriving at the location. The queries received from the user about the location are used to build a location recommendation model, which generates personalized content relevant to the location and to one or more interest verticals identified for the user. The location recommendation model is built using a location recommendation engine that collects data about the user, the queried location, one or more associations between the user, the queried location, and/or one or more other users, as well as various other information related to the user's interests and the queried location.

    CLASSIFYING LOCATIONS FOR AD PRESENTATION
    10.
    发明申请
    CLASSIFYING LOCATIONS FOR AD PRESENTATION 审中-公开
    分类广告介绍地点

    公开(公告)号：US20140249923A1

    公开(公告)日：2014-09-04

    申请号：US14195660

    申请日：2014-03-03

    Applicant: Google Inc.

    Inventor： Jian Zhou ,  Anshul Kothari ,  Subhadip Sarkar ,  Theodore B. Van Belle ,  Surojit Chatterjee

    IPC: G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F16/3349 ,  G06F16/9537 ,  G06Q30/02 ,  G06Q30/0261

    Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.

    Abstract translation: 本说明书描述了与内容呈现有关的技术。 通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

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