公开(公告)号：US11113734B2

公开(公告)日：2021-09-07

申请号：US14996174

申请日：2016-01-14

Applicant: ADOBE INC.

Inventor： Anmol Dhawan ,  Stephane Moreau ,  Sachin Soni ,  Ashish Duggal

IPC: G06Q30/02 ,  G06Q30/06

Abstract: Techniques for generating leads for consumers using IoT devices at brick-and-mortar stores are provided. A retailer can determine a consumer's level of interest in a product and provide information or other benefits to the consumer. In some embodiments, sensor data from at least one of one or more consumer devices or IoT devices are received, the sensor data being indicative of interaction of a consumer with a product. One or more interactions of the consumer with the product are determined based on the received sensor data. An interaction database is searched for an interaction mapped to specific sensor data requirements matching the received sensor data. A leads score is calculated based on the one or more interactions, the leads score indicating an interest level of the consumer in the product. When the leads score exceeds a threshold, a lead is generated for the consumer.

公开(公告)号：US10902076B2

公开(公告)日：2021-01-26

申请号：US16264211

申请日：2019-01-31

Applicant: Adobe Inc.

Inventor： Anmol Dhawan ,  Walter Wei-Tuh Chang ,  Ashish Duggal ,  Sachin Soni

IPC: G06F16/00 ,  G06F16/9535

Abstract: A method for recommending hashtags includes determining keywords from a post planned for publishing by a publisher. An input criteria comprising at least one of age group, geographical location, date range, or a keyword is received. Previous posts associated with the keywords and satisfying the input criteria are obtained. The previous posts are categorized into one or more categories based on sentiment of each post and for each category hashtags used in the obtained previous posts in that category are determined. The hashtags are ranked based on predefined criteria comprising at least one of frequency of appearance of respective hashtag in posts, number of likes or shares or retweets of post comprising respective hashtag, number of followers of person who used respective hashtag, or sentiment of post comprising respective hashtag. The hashtags are then recommended, based on ranking, to the publisher for use with the post planned for publishing.

公开(公告)号：US10599299B2

公开(公告)日：2020-03-24

申请号：US15081302

申请日：2016-03-25

Applicant: Adobe Inc.

Inventor： Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

IPC: G06F3/0484 ,  G06F17/21 ,  G06F17/24 ,  G06Q30/06 ,  G06F9/48 ,  G06F3/0488 ,  G06F3/0482 ,  G06F9/451 ,  H04L29/08

Abstract: A digital medium environment is described to recommend a transition from use of a limited-functionality application to a full-functionality application. As described herein, the limited-functionality application includes a subset of the functionalities of the full-functionality application. Interactions by a user with a limited-functionality application to generate or edit a creation (e.g., a photo, video, or document) are monitored. Based on the interactions, it is determined that the user needs a functionality for the creation that is not available in the limited-functionality application but is supported by the full-functionality application. A recommendation to transition the creation to the full-functionality application that supports the functionality is displayed. The recommendation may include a selectable control that, when selected, causes the creation to be transitioned to the full-functionality application to enable the functionality to be applied to the creation.

公开(公告)号：US10580024B2

公开(公告)日：2020-03-03

申请号：US15008104

申请日：2016-01-27

Applicant: Adobe Inc.

Inventor： Anmol Dhawan ,  Sachin Soni ,  Russell R. Stringham ,  Kevin Smith ,  Ashish Duggal

IPC: G06Q30/02 ,  G06Q50/00

Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

公开(公告)号：US10405013B2

公开(公告)日：2019-09-03

申请号：US15592175

申请日：2017-05-10

Applicant: Adobe Inc.

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N7/025 ,  H04N21/234 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/458 ,  H04N21/45 ,  H04N21/81

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

公开(公告)号：US10269080B2

公开(公告)日：2019-04-23

申请号：US14553292

申请日：2014-11-25

Applicant: Adobe Inc.

Inventor： Anmol Dhawan ,  Walter Wei-Tuh Chang ,  Ashish Duggal ,  Sachin Soni

IPC: G06Q50/00 ,  G06Q30/02

Abstract: A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.

公开(公告)号：US10176496B2

公开(公告)日：2019-01-08

申请号：US15193183

申请日：2016-06-27

Applicant: Adobe Inc.

Inventor： Ashish Duggal ,  Niraj Gupta ,  Piyush Gupta ,  Raman Gupta

IPC: G06Q30/02 ,  H04N13/282 ,  H04N13/368 ,  G11B27/00

Abstract: Audience segmentation can be based on a viewing angle of a user viewing a video of a multi-angle viewing environment. During playback, a sequence of the user-controlled viewing angles of the video are recorded. The sequence represents the viewing angle of the user at a given point in time. Based on the sequences of several users, a predominant sequence of viewing angles of the video is determined. One or more audience segment tags are assigned to the predominant sequence of viewing angles. During subsequent playbacks of the video, the sequence(s) of user-controlled viewing angles of the video are recorded. The recorded sequence(s) of the subsequent user(s) are compared to the predominant sequence of viewing angles of the video, and the subsequent user(s) are assigned to an audience segment based on the comparison and the corresponding audience segment tags.

公开(公告)号：US11287955B2

公开(公告)日：2022-03-29

申请号：US16740259

申请日：2020-01-10

Applicant: Adobe Inc.

Inventor： Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

IPC: G06F3/0484 ,  G06F3/0482 ,  G06F9/48 ,  G06F40/103 ,  G06F40/106 ,  G06F40/166 ,  G06F9/451 ,  G06Q30/06 ,  G06F3/0488 ,  G06F3/04883 ,  G06F3/04842 ,  H04L29/08 ,  H04L67/02

Abstract: A digital medium environment is described to recommend a transition from use of a limited-functionality application to a full-functionality application. As described herein, the limited-functionality application includes a subset of the functionalities of the full-functionality application. Interactions by a user with a limited-functionality application to generate or edit a creation (e.g., a photo, video, or document) are monitored. Based on the interactions, it is determined that the user needs a functionality for the creation that is not available in the limited-functionality application but is supported by the full-functionality application. A recommendation to transition the creation to the full-functionality application that supports the functionality is displayed. The recommendation may include a selectable control that, when selected, causes the creation to be transitioned to the full-functionality application to enable the functionality to be applied to the creation.

公开(公告)号：US11113716B2

公开(公告)日：2021-09-07

申请号：US15193576

申请日：2016-06-27

Applicant: ADOBE INC.

Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Russell Stringham

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Systems and methods are disclosed herein for attributing credit to online consumer touchpoints for a consumer performing an action. The systems and methods involve determining whether a consumer is in a particular environment for an online consumer touchpoint by detecting an external viewing condition for the consumer for the online consumer touchpoint. The systems and methods determine that the consumer performed an action, such as a conversion, following the online consumer touchpoint and additional online consumer touchpoints. An effectiveness of the online consumer touchpoint in the particular environment is determined and used to attribute relative credit to the online consumer touchpoint and the additional online consumer touchpoints for the consumer performing the action.

公开(公告)号：US10991004B2

公开(公告)日：2021-04-27

申请号：US14812805

申请日：2015-07-29

Applicant: ADOBE INC.

Inventor： Sachin Soni ,  Suryadeep Kumar Agrawal ,  Walter W. Chang ,  Anmol Dhawan ,  Ashish Duggal

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Computer-readable media, computer systems, and computing devices of a method for facilitating providing offers utilizing population densities are provided. In embodiments, a population density for a geographical space is determined based on locations of a plurality of user devices. The population density associated with the geographical space is used to determine to provide an electronic offer to a user. The electronic offer may be associated with an item in the geographical space to entice the user to move to the geographical space. In accordance with determining to provide an electronic offer to the user, the electronic offer is provided for viewing by the user via a user device.