公开(公告)号：US20180005265A1

公开(公告)日：2018-01-04

申请号：US15707358

申请日：2017-09-18

Applicant: Google Inc.

Inventor： Aitan Weinberg ,  Rajas Moonka ,  Brad H. Bender ,  Brian Axe ,  Oren E. Zamir ,  Gregor Hochmuth

IPC: G06Q30/02 ,  G06F17/30 ,  G06Q10/10 ,  H04L29/08

Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

公开(公告)号：US20150039445A1

公开(公告)日：2015-02-05

申请号：US14330642

申请日：2014-07-14

Applicant: Google Inc.

Inventor： Rajas Moonka ,  Satya Patel ,  Dmitriy Portnov

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/02 ,  G06Q30/0272 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q30/0601 ,  G06Q40/04

Abstract: The present disclosure includes a system and methods for providing advertising. In some implementations, a method includes associating a plurality of ad spaces of at least two different types as a unit. The unit is offered to one or more advertisers for purchase.

Abstract translation: 本公开包括用于提供广告的系统和方法。 在一些实现中，一种方法包括将至少两种不同类型的多个广告空间相关联为一个单元。 该单位提供给一个或多个广告客户进行购买。

公开(公告)号：US20180158098A1

公开(公告)日：2018-06-07

申请号：US15443128

申请日：2017-02-27

Applicant: Google Inc.

Inventor： David Chung ,  Rajas Moonka ,  Gokul Rajaram

IPC: G06Q30/02 ,  G06Q30/06

CPC classification number: G06Q30/0253 ,  G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0276 ,  G06Q30/0277 ,  G06Q30/0623

Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.

公开(公告)号：US20170300965A1

公开(公告)日：2017-10-19

申请号：US15638306

申请日：2017-06-29

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/234 ,  H04N21/81 ,  H04N21/454

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US09600836B2

公开(公告)日：2017-03-21

申请号：US14243321

申请日：2014-04-02

Applicant: Google Inc.

Inventor： David Chung ,  Rajas Moonka ,  Gokul Rajaram

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q30/06

CPC classification number: G06Q30/0253 ,  G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0276 ,  G06Q30/0277 ,  G06Q30/0623

Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.

公开(公告)号：US09010636B2

公开(公告)日：2015-04-21

申请号：US13932101

申请日：2013-07-01

Applicant: Google Inc.

Inventor： Mikhail Dmitriev ,  Nicholas Lee ,  Rajas Moonka ,  Manish Gupta

IPC: G06K15/00 ,  G06Q30/02 ,  G06Q30/04 ,  H04H20/10 ,  H04N5/445 ,  H04N21/24 ,  H04N21/2543 ,  H04N21/258 ,  H04N21/262 ,  H04N21/45 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45

CPC classification number: H04N21/25435 ,  G06Q30/0269 ,  G06Q30/04 ,  H04H20/103 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45 ,  H04N5/44543 ,  H04N5/44591 ,  H04N21/2407 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/26258 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: A computer-implemented method of providing targeted video promotional material includes providing a first video advertisement for presentation by a video display system, receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement, identifying for the user a characteristic associated with the first video advertisement, selecting a second video advertisement based at least in part on the identified characteristic for the user, and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to charge for display of video advertisements that are determined to have not been skipped, and not charged for display for video advertisements that are determined to have been skipped.

Abstract translation: 提供有针对性的视频宣传材料的计算机实现的方法包括：提供用于由视频显示系统呈现的第一视频广告，接收用户选择跳过第一视频广告的呈现的至少一部分的指示，识别用户 与所述第一视频广告相关联的特征，至少部分地基于所识别的用户特征来选择第二视频广告，以及提供所述第二视频广告，以向所述用户呈现所述视频显示系统，其中， 用于显示确定为未被跳过的视频广告的费用，并且未被确定为已被跳过的视频广告的显示而收费。

公开(公告)号：US20140143800A1

公开(公告)日：2014-05-22

申请号：US14164719

申请日：2014-01-27

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/454 ,  H04N21/81 ,  H04N21/234

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Abstract translation: 描述用于呈现具有媒体项的内容项的技术。 这些技术包括接收指示要呈现媒体项目的内容项目的放置偏好的用户输入。 展示位置首选项表示内容项相对于媒体项的呈现的呈现偏好。 展示位置首选项用于影响要显示内容项目的媒体项目的选择。