Expansion of high performing placement criteria

    公开(公告)号:US10943259B1

    公开(公告)日:2021-03-09

    申请号:US16388953

    申请日:2019-04-19

    Applicant: Google LLC

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

    SYSTEMS AND METHODS FOR DYNAMICALLY APPENDING SUPPLEMENTAL CONTENT TO AN INFORMATION RESOURCE RESPONSIVE TO SCROLL ACTIVITY

    公开(公告)号:US20210064206A1

    公开(公告)日:2021-03-04

    申请号:US17095090

    申请日:2020-11-11

    Applicant: Google LLC

    Abstract: Methods and systems for displaying content items on an information resource include identifying a supplemental content item to append to a DOM tree of the information resource and identifying a first content item displayed in a first container of the information resource. The methods also includes monitoring a position of a predetermined portion of the first content item relative to a viewport of the application and determining, responsive to monitoring the position of the predetermined portion of the first content item, that the first content item is visible within the viewport of the application. The method also includes appending the supplemental content item in a second container at a first position between the first container and an end of the information resource and displaying the supplemental content item within the viewport of the application responsive to detecting a scroll action towards the end of the information resource.

    Machine-learned state space model for joint forecasting

    公开(公告)号:US12217144B2

    公开(公告)日:2025-02-04

    申请号:US17008338

    申请日:2020-08-31

    Applicant: Google LLC

    Abstract: A deep state space generative model is augmented with intervention prediction. The state space model provides a principled way to capture the interactions among observations, interventions, critical event occurrences, true states, and associated uncertainty. The state space model can include a discrete-time hazard rate model that provides flexible fitting of general survival time distributions. The state space model can output a joint prediction of event risk, observation and intervention trajectories based on patterns in temporal progressions, and correlations between past measurements and interventions.

    Expansion of high performing placement criteria

    公开(公告)号:US10311472B1

    公开(公告)日:2019-06-04

    申请号:US15432083

    申请日:2017-02-14

    Applicant: Google LLC

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

    Event-based content distribution
    19.
    发明授权

    公开(公告)号:US11503355B2

    公开(公告)日:2022-11-15

    申请号:US17071217

    申请日:2020-10-15

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes storing, in a data structure, data specifying a future live event. An opportunity to provide the specified content to a user at a user device is identified. It is determined that (i) a time of the opportunity is between a start time and an end time for the live event, (ii) that a user device is located in a same geographic region as the live event based on geographical data provided by the user device, and (iii) the user is interested in the live event based on attributes of the user matching attributes of other users that were identified as interested in the live event (e.g., based on evaluation of online search data). The content is provided for display at the user device.

    Expansion of high performing placement criteria

    公开(公告)号:US11430003B1

    公开(公告)日:2022-08-30

    申请号:US17166573

    申请日:2021-02-03

    Applicant: Google LLC

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

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