公开(公告)号：US10863224B2

公开(公告)日：2020-12-08

申请号：US16595137

申请日：2019-10-07

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20170180771A1

公开(公告)日：2017-06-22

申请号：US15450836

申请日：2017-03-06

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  H04N21/2547 ,  G06Q30/02 ,  H04N21/81 ,  H04N21/239 ,  H04N21/234 ,  H04N21/442

CPC classification number: H04N21/2668 ,  G06Q30/0206 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0273 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/2393 ,  H04N21/2547 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US09653120B2

公开(公告)日：2017-05-16

申请号：US14885632

申请日：2015-10-16

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: H04N21/234 ,  H04N21/27 ,  H04N21/2743 ,  H04N21/472 ,  H04N21/81 ,  G11B27/32 ,  G11B27/30 ,  G06Q30/02 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/16 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/442 ,  H04N21/475 ,  H04N21/84 ,  H04N5/76 ,  G11B27/00 ,  G11B27/031 ,  H04N5/85 ,  H04N9/804 ,  H04N9/82

CPC classification number: G11B27/3027 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0253 ,  G11B27/005 ,  G11B27/031 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N5/76 ,  H04N5/7605 ,  H04N5/85 ,  H04N7/165 ,  H04N7/173 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/8205 ,  H04N9/8227 ,  H04N21/23424 ,  H04N21/234309 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/43615 ,  H04N21/440218 ,  H04N21/44222 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slipad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

公开(公告)号：US11930227B2

公开(公告)日：2024-03-12

申请号：US18171287

申请日：2023-02-17

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: H04N21/234 ,  G06Q30/02 ,  G06Q30/0251 ,  G11B27/00 ,  G11B27/031 ,  G11B27/30 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N5/76 ,  H04N5/85 ,  H04N7/16 ,  H04N7/173 ,  H04N9/804 ,  H04N9/82 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/442 ,  H04N21/472 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84

CPC classification number: H04N21/23424 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0253 ,  G11B27/005 ,  G11B27/031 ,  G11B27/3027 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N5/76 ,  H04N5/7605 ,  H04N5/85 ,  H04N7/165 ,  H04N7/173 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/8205 ,  H04N9/8227 ,  H04N21/234309 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/43615 ,  H04N21/440218 ,  H04N21/44224 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

公开(公告)号：US11589087B2

公开(公告)日：2023-02-21

申请号：US17502395

申请日：2021-10-15

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: H04N21/234 ,  G06Q30/02 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/16 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/472 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  G11B27/00 ,  G11B27/031 ,  G06Q30/0251 ,  H04N5/76 ,  H04N5/85 ,  H04N9/804 ,  H04N9/82 ,  H04N21/442 ,  G11B27/30

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

公开(公告)号：US10650863B2

公开(公告)日：2020-05-12

申请号：US16227481

申请日：2018-12-20

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: G11B27/30 ,  G06Q30/02 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/16 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/442 ,  H04N21/472 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  G11B27/00 ,  G11B27/031 ,  H04N5/76 ,  H04N5/85 ,  H04N9/804 ,  H04N9/82 ,  H04N21/234

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

公开(公告)号：US20190122701A1

公开(公告)日：2019-04-25

申请号：US16227481

申请日：2018-12-20

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: G11B27/30 ,  G06Q30/02 ,  H04N5/76 ,  G11B27/031 ,  G11B27/00 ,  H04N9/82 ,  H04N9/804 ,  H04N5/85 ,  H04N21/84 ,  H04N21/81 ,  H04N21/475 ,  H04N21/472 ,  H04N21/442 ,  H04N21/4402 ,  H04N21/436 ,  H04N21/2743 ,  H04N21/2547 ,  H04N21/2543 ,  H04N21/2343 ,  H04N7/173 ,  H04N7/16 ,  H04H60/66 ,  H04H60/59 ,  H04H60/33 ,  H04H20/10 ,  H04N21/234

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.