公开(公告)号：US11991406B2

公开(公告)日：2024-05-21

申请号：US17093727

申请日：2020-11-10

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/0201 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0273 ,  H04N7/16 ,  H04N7/173 ,  H04N21/234 ,  H04N21/239 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04H20/10 ,  H04H60/05 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

CPC classification number: H04N21/2668 ,  G06Q30/0206 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0273 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/2393 ,  H04N21/2547 ,  H04N21/44213 ,  H04N21/44224 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20230199234A1

公开(公告)日：2023-06-22

申请号：US18171287

申请日：2023-02-17

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: H04N21/234 ,  G06Q30/02 ,  G06Q30/0251 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/16 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/472 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  G11B27/00 ,  G11B27/031 ,  H04N5/76 ,  H04N5/85 ,  H04N9/804 ,  H04N9/82 ,  H04N21/442 ,  G11B27/30

CPC classification number: H04N21/23424 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0253 ,  G11B27/005 ,  G11B27/031 ,  G11B27/3027 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N5/76 ,  H04N5/85 ,  H04N5/7605 ,  H04N7/165 ,  H04N7/173 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/8205 ,  H04N9/8227 ,  H04N21/84 ,  H04N21/812 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/4756 ,  H04N21/43615 ,  H04N21/44224 ,  H04N21/47202 ,  H04N21/234309 ,  H04N21/440218

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

公开(公告)号：US11381779B2

公开(公告)日：2022-07-05

申请号：US17209101

申请日：2021-03-22

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Brenda Pomerance ,  Razvan Pop

IPC: G06F3/048 ,  H04N7/173 ,  G06F16/78 ,  G06F16/783 ,  H04N21/2547 ,  H04N21/258 ,  H04N21/262 ,  H04N21/2743 ,  H04N21/4786 ,  H04N21/4788 ,  H04N21/81 ,  H04N21/8355 ,  H04N21/845 ,  G11B27/034

Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.

公开(公告)号：US20200037016A1

公开(公告)日：2020-01-30

申请号：US16595137

申请日：2019-10-07

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20220038759A1

公开(公告)日：2022-02-03

申请号：US17502395

申请日：2021-10-15

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: H04N21/234 ,  G06Q30/02 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/16 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/442 ,  H04N21/472 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  G11B27/00 ,  G11B27/031 ,  H04N5/76 ,  H04N5/85 ,  H04N9/804 ,  H04N9/82 ,  G11B27/30

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

公开(公告)号：US20210211610A1

公开(公告)日：2021-07-08

申请号：US17209101

申请日：2021-03-22

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Brenda Pomerance ,  Razvan Pop

IPC: H04N7/173 ,  G06F16/78 ,  G06F16/783 ,  H04N21/2547 ,  H04N21/258 ,  H04N21/262 ,  H04N21/2743 ,  H04N21/4786 ,  H04N21/4788 ,  H04N21/81 ,  H04N21/8355 ,  H04N21/845 ,  G11B27/034

Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.

公开(公告)号：US20210058662A1

公开(公告)日：2021-02-25

申请号：US17093727

申请日：2020-11-10

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US10863224B2

公开(公告)日：2020-12-08

申请号：US16595137

申请日：2019-10-07

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20170180771A1

公开(公告)日：2017-06-22

申请号：US15450836

申请日：2017-03-06

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  H04N21/2547 ,  G06Q30/02 ,  H04N21/81 ,  H04N21/239 ,  H04N21/234 ,  H04N21/442

CPC classification number: H04N21/2668 ,  G06Q30/0206 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0273 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/2393 ,  H04N21/2547 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US09653120B2

公开(公告)日：2017-05-16

申请号：US14885632

申请日：2015-10-16

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Brenda Pomerance

IPC: H04N21/234 ,  H04N21/27 ,  H04N21/2743 ,  H04N21/472 ,  H04N21/81 ,  G11B27/32 ,  G11B27/30 ,  G06Q30/02 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/16 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/436 ,  H04N21/4402 ,  H04N21/442 ,  H04N21/475 ,  H04N21/84 ,  H04N5/76 ,  G11B27/00 ,  G11B27/031 ,  H04N5/85 ,  H04N9/804 ,  H04N9/82

CPC classification number: G11B27/3027 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0253 ,  G11B27/005 ,  G11B27/031 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N5/76 ,  H04N5/7605 ,  H04N5/85 ,  H04N7/165 ,  H04N7/173 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/8205 ,  H04N9/8227 ,  H04N21/23424 ,  H04N21/234309 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/2743 ,  H04N21/43615 ,  H04N21/440218 ,  H04N21/44222 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84

Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slipad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.