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    AUDIENCE PROPOSAL CREATION AND SPOT SCHEDULING UTILIZING A FRAMEWORK FOR AUDIENCE RATING ESTIMATION
    32.
    发明申请
    AUDIENCE PROPOSAL CREATION AND SPOT SCHEDULING UTILIZING A FRAMEWORK FOR AUDIENCE RATING ESTIMATION 有权

    公开(公告)号：US20210295383A1

    公开(公告)日：2021-09-23

    申请号：US17340149

    申请日：2021-06-07

    申请人： Turner Broadcasting System, Inc.

    发明人： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco

    IPC分类号： G06Q30/02

    摘要： An audience proposal creator determines a target cost per thousand (CPM) baseline and a demographics CPM baseline for a deal offering audience spots, determines deal constraints based on a target CPM reduction goal, a demographics CPM cap, and the established parameters, and generates rates by selling title for each selling title-weeks for a duration of pending deal, and for each network of a plurality of networks based on the constraints. Target and demo audience rating estimates are acquired based on the target and demo applicable to the advertiser for the plurality of networks, and a distribution of the audience spots generated across the plurality of selling title-weeks, and networks based on the target audience rating estimates, a budget for the pending deal, the generated rates, and available inventory per selling title-weeks, and a proposal generated based on the distribution. An audience processor schedules audience spots across one or more networks for selling title-weeks based on the distribution.

    Targeting and demographics scheduling utilizing a framework for audience rating estimation
    33.
    发明授权
    Targeting and demographics scheduling utilizing a framework for audience rating estimation 有权

    公开(公告)号：US11064234B2

    公开(公告)日：2021-07-13

    申请号：US14842808

    申请日：2015-09-01

    申请人： Turner Broadcasting System, Inc.

    发明人： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco

    IPC分类号： G06Q30/02 ,  H04N21/262 ,  H04N21/254 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/81

    摘要： An advertisement management system receives a commercial break schedule generated from a completed assignment of one or more spots, which correspond to deals including advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The system determines which of one or more orders in one or more deals are targeting orders, and determine a baseline target delivery for the targeting orders based on expected viewership associated with the targeting orders. The system places a portion of the one or more spots for the targeting orders based on a lift goal over the baseline target delivery, determines a liability per pending spot for spots determined to be candidates for advertisement scheduling and reshuffles placement of a remaining portion of the one or more spots based on the liability per pending spot for the candidates.

    Publishing a Disparate Live Media Output Stream using Pre-Encoded Media Assets
    34.
    发明申请
    Publishing a Disparate Live Media Output Stream using Pre-Encoded Media Assets 有权

    公开(公告)号：US20210211750A1

    公开(公告)日：2021-07-08

    申请号：US17206737

    申请日：2021-03-19

    申请人： Turner Broadcasting System, Inc.

    发明人： Donald Jude Loheide ,  Nishith Kumar Sinha ,  Nicolas Paul Webb

    IPC分类号： H04N21/2343 ,  H04N19/46 ,  H04N21/2187 ,  H04N21/262 ,  H04N21/235 ,  H04N21/2668

    摘要： A media content packaging and distribution system that generates a plurality of disparate live media output streams to be viewed on a plurality of consumer devices, receives a programming schedule for a channel from a network scheduler. The programming schedule corresponds to a first manifest associated with a first pre-encoded media asset. Information related to a plurality of media segments from the first pre-encoded media asset indicated in the first manifest is inserted into a live output stream manifest. Transition occurs between first media segments of the plurality of media segments from a first data source to second media segments of the plurality of media segments from a second data source, different from the first data source, where the transition is based on additional information. Based on the transition, a disparate live media output stream is generated for a channel viewable on a consumer device via a media player

    PLATFORM FOR PUBLISHING GRAPHICS TO AIR
    36.
    发明申请
    PLATFORM FOR PUBLISHING GRAPHICS TO AIR 有权

    公开(公告)号：US20210204017A1

    公开(公告)日：2021-07-01

    申请号：US17197332

    申请日：2021-03-10

    申请人： TURNER BROADCASTING SYSTEM, INC.

    发明人： Martin Ade ,  Simon Coffin ,  David Denton ,  Emanuel Paralescu

    IPC分类号： H04N21/431 ,  H04N21/81 ,  H04L29/06 ,  H04N21/2187 ,  H04N21/44 ,  G06F16/16 ,  H04N21/854 ,  G06F40/106 ,  G06F40/109 ,  G06F3/0482 ,  G06T11/60

    摘要： A graphics building interface for generating a digital graphic is provided to be displayed by and interacted with via a user computing entity. A graphics object is generated. The graphics object is a data structure comprising predetermined fields and predetermined structure information. User input selecting a first selectable option is received. The user input is received via the graphics building interface. At least one pathname corresponding to the first selectable option is identified. The graphics object is updated based on the at least one pathname and the first selectable option. The updated of the graphics object comprises updating two or more fields of the predetermined set of fields. One of the fields is updated at least in part by populating the field with the pathname. The pathname indicates a file, a location within the file, or both where a content item corresponding to the first selectable option is stored.

    Targeting and demographics scheduling utilizing a framework for audience rating estimation
    38.
    发明授权
    Targeting and demographics scheduling utilizing a framework for audience rating estimation 有权

    公开(公告)号：US11025975B2

    公开(公告)日：2021-06-01

    申请号：US14842808

    申请日：2015-09-01

    申请人： Turner Broadcasting System, Inc.

    发明人： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco

    IPC分类号： G06Q30/02 ,  H04N21/262 ,  H04N21/254 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/81

    摘要： An advertisement management system receives a commercial break schedule generated from a completed assignment of one or more spots, which correspond to deals including advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The system determines which of one or more orders in one or more deals are targeting orders, and determine a baseline target delivery for the targeting orders based on expected viewership associated with the targeting orders. The system places a portion of the one or more spots for the targeting orders based on a lift goal over the baseline target delivery, determines a liability per pending spot for spots determined to be candidates for advertisement scheduling and reshuffles placement of a remaining portion of the one or more spots based on the liability per pending spot for the candidates.

    GENERATING UNIFIED METADATA FOR A PLURALITY OF DISTRIBUTION PLATFORMS
    39.
    发明申请
    GENERATING UNIFIED METADATA FOR A PLURALITY OF DISTRIBUTION PLATFORMS 有权

    公开(公告)号：US20210135772A1

    公开(公告)日：2021-05-06

    申请号：US16671826

    申请日：2019-11-01

    申请人： Turner Broadcasting System, Inc.

    发明人： Cherilyn Brown ,  Ronald McGuire

    IPC分类号： H04H60/73 ,  H04N21/84 ,  H04N21/845 ,  H04N21/8358

    摘要： Provided are a system and method for generating unified metadata for a plurality of distribution platforms. One or more processors in a broadcast provider system receive a linear media feed from a source device, and based on one or more inbound triggers associated with the received linear media feed, determines a plurality of segments of the received linear media feed. A unified metadata file comprising a universal schema of a plurality of category nodes and attributes for a plurality of distribution platforms is generated based on at least a programming schedule of the received linear media feed and an asset distribution interface (ADI) specification required by each of the plurality of distribution platforms. Further, a unified package is generated comprising the plurality of segments of the linear media feed as a broadcast media feed and the unified metadata file, and transmitted to the plurality of distribution platforms via a communication network.