公开(公告)号：US20220351254A1

公开(公告)日：2022-11-03

申请号：US17863019

申请日：2022-07-12

Applicant: Xandr Inc.

Inventor： Moussa Taifi ,  Yana Volkovich ,  Carlos Eduardo Rodriguez Castillo

IPC: G06Q30/02 ,  G06K9/62 ,  G06N20/00

Abstract: Aspects of the subject disclosure may include, for example, receiving from a campaign manager device information defining a line item in an online advertising system, including receiving information defining constraints for the line item. The subject disclosure may further include collecting browsing history information for targetable users matching the constraints for the line item, generating a machine learning model to rank the targetable users and building a new segment based on users ranked by the model. The subject disclosure may further include providing, to the campaign manager device, a recommendation to add the new segment to the line item, receiving from the campaign manager device an indication to attach the new segment to the line item, and subsequently, providing advertisement content to targeted users according to the line item including the new segment. Other embodiments are disclosed.

公开(公告)号：US20220309533A1

公开(公告)日：2022-09-29

申请号：US17839641

申请日：2022-06-14

Applicant: AT&T Intellectual Property I, L.P. ,  Xandr Inc.

Inventor： Lee Begeja ,  Eric Zavesky ,  Samuel Seljan ,  Ashutosh Sanzgiri ,  David Crawford Gibbon

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

公开(公告)号：US11430012B2

公开(公告)日：2022-08-30

申请号：US16776795

申请日：2020-01-30

Applicant: AT&T Intellectual Property I, L.P. ,  Xandr Inc.

Inventor： Samuel Seljan ,  Ashutosh Sanzgiri ,  David Crawford Gibbon ,  Lee Begeja ,  Eric Zavesky

IPC: G06Q30/02 ,  G06F16/955 ,  G06Q30/06 ,  G06F16/953 ,  G06F16/954 ,  G06Q30/08

Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

公开(公告)号：US20220172250A1

公开(公告)日：2022-06-02

申请号：US17107452

申请日：2020-11-30

Applicant: Xandr Inc.

Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

IPC: G06Q30/02 ,  G06K9/62 ,  H04L29/08

Abstract: Aspects of the subject disclosure may include, for example, processing a plurality of user profiles via a clustering algorithm to generate a plurality of clusters, computing a distance between a first cluster included in the plurality of clusters and at least one other cluster included in the plurality of clusters, identifying a first creative based on the distance, and providing the first creative to the first cluster. Other embodiments are disclosed.

公开(公告)号：US11343547B2

公开(公告)日：2022-05-24

申请号：US17149275

申请日：2021-01-14

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N7/025 ,  H04N21/234 ,  H04N21/433 ,  G06Q30/02 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US20220141297A1

公开(公告)日：2022-05-05

申请号：US17088712

申请日：2020-11-04

Applicant: Xandr Inc.

Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

IPC: H04L29/08 ,  G06Q30/02 ,  H04L9/32 ,  G06F16/957 ,  G06F16/908

Abstract: Aspects of the subject disclosure may include, for example, obtaining a first indication of a user of a communication device browsing a first website associated with a first vendor, obtaining a second indication of the user of the communication device browsing a second website associated with a second vendor that is different from the first vendor, determining, in accordance with the first indication and the second indication, that the first vendor and the second vendor operate in a common marketplace, responsive to the determining, obtaining an advertisement of the first vendor to provide to the communication device, and providing the advertisement to the communication device. Other embodiments are disclosed.

公开(公告)号：US20220132199A1

公开(公告)日：2022-04-28

申请号：US17570453

申请日：2022-01-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/442 ,  H04N21/4627

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

公开(公告)号：US20220070546A1

公开(公告)日：2022-03-03

申请号：US17007692

申请日：2020-08-31

Applicant: Xandr Inc.

Inventor： Hans J. Fischmann ,  Erez A. Korn

IPC: H04N21/81 ,  H04N21/472 ,  H04N21/854 ,  H04N21/442

Abstract: Aspects of the subject disclosure may include, for example, include a device including a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, provide a mapped software client that facilitates performance of operations, the operations comprising: receiving a series of functional steps for execution by the mapped software client, wherein the mapped software client provides a common functionality for a particular display platform; and performing the series of functional steps to implement a display of a dynamic advertisement. Other embodiments are disclosed.

公开(公告)号：US11218781B2

公开(公告)日：2022-01-04

申请号：US16717263

申请日：2019-12-17

Applicant: Xandr Inc.

Inventor： Samuel Marshall ,  Sebastien Caubet

IPC: G06Q30/02 ,  H04N21/81 ,  H04N21/262

Abstract: Aspects of the subject disclosure may include, for example, receiving a bid request that indicates a television channel associated with a video stream requested by an end user device and that includes ad space information associated with an ad space of the video stream, where the video stream being requested is an Over-The-Top (OTT) streaming service that provides scheduled content. Context information can be accessed according to the television channel and according to a time associated with the ad space, where the context information describes the video stream and is generated by a context server. An auction is performed to obtain bid responses, where the auction provides bidders with context data that is representative of at least a portion of the context information, and where selection of the candidate bid responses enables a determination of a creative for the ad space of the video stream. Other embodiments are disclosed.

公开(公告)号：US11188401B2

公开(公告)日：2021-11-30

申请号：US17077472

申请日：2020-10-22

Applicant: Xandr Inc.

Inventor： Charles Brian O'Kelley ,  Catherine Mary Williams ,  Taylor Edward Burmeister ,  Yaron Lissack ,  Justin Pines ,  Samuel Seljan ,  Jaidev Sridhar

IPC: G06F13/10 ,  G06F9/54 ,  G06F9/48 ,  G06F9/46

Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.