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    POPULATION SEGMENTATION BASED ON BEHAVIORAL PATTERNS
    41.
    发明申请
    POPULATION SEGMENTATION BASED ON BEHAVIORAL PATTERNS 审中-公开
    基于行为模式的人口分类

    公开(公告)号：US20120042262A1

    公开(公告)日：2012-02-16

    申请号：US12854462

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    IPC分类号： G06F3/01 ,  G06F15/16

    CPC分类号： G06Q30/0269

    摘要： The present technology analyzes a user's behavior to assign a user to targeted segments. The segments to which the user is assigned can be a reflection of a user's context with respect to potential targeted content. While a user can be assigned to many different segments, the user is likely to be most interested in content that she is presently interested in. Accordingly, the system can also prioritize or rank or order segments based on the user's present context. Content is then provided to the user on the basis of the segments to which the user belongs and the priority of segments.

    摘要翻译： 本技术分析用户的行为以将用户分配给目标细分。 用户被分配到的段可以是与潜在目标内容相关的用户上下文的反映。 虽然用户可以被分配到许多不同的段，但是用户可能对她目前感兴趣的内容最感兴趣。因此，系统还可以基于用户的当前上下文来优先排序或排序或排序段。 然后基于用户所属的段和段的优先级将内容提供给用户。

    DERIVING USER CHARACTERISTICS
    42.
    发明申请
    DERIVING USER CHARACTERISTICS 审中-公开
    使用用户特征

    公开(公告)号：US20120041969A1

    公开(公告)日：2012-02-16

    申请号：US12854363

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F15/16 ,  G06F17/30

    CPC分类号： G06Q30/02 ,  G06Q30/0201

    摘要： The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user.

    摘要翻译： 本技术从已知的用户特征得出未知的用户特征。 未知特征可以从用户购买的产品推断出来; 通过将两个类似的用户和一个用户已知的输入特征与具有未知特征的另一用户进行比较; 通过使用分类算法来推断特征，以从关于用户的其他已知数据的集合推断出附加用户特征。 推断的特征可以进一步与置信度分数相关联，该置信度得分是对推断的值是用户的正确值的可能性的指示。

    PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS
    43.
    发明申请
    PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS 审中-公开
    优化人口部门分配优先考核目标

    公开(公告)号：US20120041817A1

    公开(公告)日：2012-02-16

    申请号：US12854811

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0251 ,  G06Q30/0244

    摘要： The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

    摘要翻译： 本技术基于内容提供商或内容传递系统的目标或优先级来优先排序或分级。 内容传送系统可以在满足任何已知目标的情况下监视其性能，如果内容传送系统认识到其在实现目标方面的进展并不令人满意，则内容传送系统可以将某些细分优先于其他细分以满足一个或多个目标。 由于优先级选择段可能会影响其他系统和内容提供商的目标，所以系统还可以提供一个性能预测器，该性能预测器可以运行一系列预测模型来预测段的最优优先级，从而导致系统的最佳性能。

    BOOKING AND MANAGEMENT OF INVENTORY ATOMS IN CONTENT DELIVERY SYSTEMS
    44.
    发明申请
    BOOKING AND MANAGEMENT OF INVENTORY ATOMS IN CONTENT DELIVERY SYSTEMS 有权
    内容交付系统中库存物品的预订和管理

    公开(公告)号：US20120030036A1

    公开(公告)日：2012-02-02

    申请号：US12848721

    申请日：2010-08-02

    申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Omar Abdala ,  Hao Duong

    发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Omar Abdala ,  Hao Duong

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0243 ,  G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0277

    摘要： Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.

    摘要翻译： 提供了用于在动态环境中从多个内容提供商管理电子内容的系统和方法。 在操作中，广告商可以通过提供指定库存空间中的所请求的原子库存空间和其他关联数据的活动请求来计划和预订电子广告活动。 此后，可以基于原子的估计可用性和由广告商指定的任何性能标准来生成所提出的活动。 建议的广告系列接受并预订后，可以与其他有效的广告系列一起管理拟议的广告系列。 这些活动的广告系列可以根据广告系列的相对优先级和库存空间中原子的估计可用性进行管理。

    Electronic commerce system
    49.
    发明授权
    Electronic commerce system 有权
    电子商务系统

    公开(公告)号：US08554591B2

    公开(公告)日：2013-10-08

    申请号：US12497805

    申请日：2009-07-06

    申请人： Brian J. Reistad ,  Eswar Priyadarshan ,  Michael P. Mitchell ,  Jim W. O'Toole ,  Andrew C. Payne ,  Durval M. Vieira ,  Larry C. Stewart

    发明人： Brian J. Reistad ,  Eswar Priyadarshan ,  Michael P. Mitchell ,  Jim W. O'Toole ,  Andrew C. Payne ,  Durval M. Vieira ,  Larry C. Stewart

    IPC分类号： G06Q10/00

    CPC分类号： G06Q30/0601 ,  G06Q30/0222 ,  G06Q30/06 ,  G06Q30/0603 ,  G06Q30/0637 ,  G06Q50/188

    摘要： An electronic commerce system includes a client computer and a server computer interconnected by a public packet switched communications network. The client computer is programmed to transmit to the server computer an order acceptance request that includes a plurality of terms or conditions of a proposed offer for a purchase, including multiple options of at least one of the terms or conditions of the offer. The server computer is programmed to process the order acceptance request based on pre-programmed criteria and, based on the processing of the order acceptance request, to transmit to the client computer an order acceptance response that includes a plurality of amendments to the proposed offer for the purchase, including selection of an option of the at least one of the terms or conditions. The processing of the order acceptance request is performed by a controller module that handles processing of the order acceptance request that is primarily not specific to a particular application of the electronic commerce system to which the order acceptance request pertains, and that initiates a plurality of calls to a plurality of plug-in modules. The server can handle fraud-avoidance processing of the order acceptance request. The server can initiate a call to a database of a virtual warehouse in which merchants store virtual inventories of items, to ensure that a sufficient virtual inventory exists for a purchase.

    摘要翻译： 电子商务系统包括由公共分组交换通信网络互连的客户端计算机和服务器计算机。 客户端计算机被编程为向服务器计算机发送订单接受请求，该订单接受请求包括提出的购买要约的多个条款或条件，包括提供的条件或条件中的至少一个的多个选项。 服务器计算机被编程为基于预编程标准来处理订单接受请求，并且基于订单接受请求的处理，向客户端计算机发送订单接受响应，该订单接受响应包括对所提议的提议的多个修订 购买，包括选择至少一个条款或条件的选项。 订单接受请求的处理由处理订单接受请求的处理的控制器模块执行，其主要不是特定于订单接受请求所属的电子商务系统的特定应用，并且发起多个呼叫 到多个插件模块。 服务器可以处理订单接受请求的欺诈回避处理。 服务器可以启动对虚拟仓库的数据库的调用，商户在其中存储项目的虚拟库存，以确保有足够的虚拟库存用于购买。