摘要:
Methods and apparatuses to provide options for alternative connections in response to customer requesting for connections to advertisers for real time communications. One embodiment includes: providing an advertisement of a first advertiser for presentation to a customer, the advertisement including a reference to be used to request a connection server to provide a telephonic connection between the first advertiser and the customer; receiving a request made via the reference included in the advertisement for a telephonic connection between the first advertiser and the customer; determining a status of the first advertiser at a time of the request; and presenting an option to make an alternative connection for the customer based on the determined status.
摘要:
Systems and methods to provide advertisements based on the content of documents in which the advertisements are presented. One embodiment includes: a web server to receive a request for an advertisement in reference to a document provided to a user by a content provider; a backend server to identify the advertisement based on relevancy of the advertisement to the content of the document and to associate a communication reference with the advertisement and the content provider, the web server to provide the advertisement and the reference for inclusion in the document; and a telecommunication server coupled to a session border controller and the backend server to receive a connection request via the reference, to determine contact information of the advertiser and identify the content provider based on the reference, and to establish the connection between the user and the advertiser using the determined contact information.
摘要:
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. In one embodiment, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
摘要:
Methods and apparatuses to present advertisements on mobile devices for communication connections of multiple content types. In one embodiment, a method includes: providing an advertisement to a mobile device, the advertisement to include a communication reference to be used by the mobile device to request a communication connection; and billing for the advertisement in response to an initiation of a communication, comprising more than one of text, voice, audio, image, and video, via the communication reference.
摘要:
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. In one embodiment, a method includes: a telephone-based directory receiving a telephone call from a mobile device; and providing an advertisement of a visual form to the mobile device in response to the telephone call, the advertisement to include a communication reference to be used by the mobile device to communicate with an advertiser; where the advertiser is to be billed for the advertisement in response to an initiation of a communication between the mobile device and the advertiser via the communication reference.
摘要:
Voice over Internet Protocol (VoIP) terminals with integrated user interface for accessing and/or managing advertisements that provide telephonic contact information. In one embodiment, a method includes: receiving a user input in a user interface of a VoIP telephonic apparatus to specify one or more search terms; submitting the one or more search terms from the telephonic apparatus to a server; receiving one or more advertisements containing one or more references to telephonic contact information as a result of a search performed using the one or more search terms; displaying the one or more advertisements in the user interface of the VoIP telephonic apparatus; receiving a user indication in the user interface of the VoIP telephonic apparatus to call an advertiser of the one or more advertisements; and initiating a telephonic call to the advertiser according to the one or more advertisements using the VoIP telephonic apparatus.
摘要:
Methods and apparatuses to connect people for services delivered via real time communications and to optionally generate leads to new customers for the services. One embodiment includes: providing a communication reference to an entity for distribution to customers; establishing connections for real time communications between the entity and the customers in response to requests made via the communication reference; charging the customers on behalf of the entity using a process to establish the connections for a service of the entity provided to the customers over the connections; presenting the service of the entity to customers on behalf of the entity; charging the entity a first fee according to what the entity charges a customer for the service; and charging the entity a second fee according to a bid price specified by the entity in response to a determination that the presenting of the service leads to the customer.
摘要:
Methods and apparatuses to dynamically allocate location dependent telephone numbers to facilitate voice connections between people. One embodiment includes: responsive to a request from a user, selecting a telephone number from a plurality of telephone numbers of a connection server to match a location indicator of the request; embedding the telephone number in an advertisement, the telephone number to be used by the user to initiate a telephone call to the connection server for further connection to an advertiser of the advertisement; and providing the advertisement with the telephone number of the connection server as a response to the request. In one embodiment, responsive to receiving the telephone call at the telephone number of the connection server from the user, whether to play a prompt message to the user is determined based at least in part on statistic data about telephone calls collected at the connection server.
摘要:
Methods and systems for converting a call generated from an advertisement. One embodiment includes: establishing a real time communication connection between a first entity and a second entity via a communication reference embedded in an advertisement that is presented on behalf of the second entity; billing the second entity for the advertisement in response to the communication connection being established via the communication reference; monitoring the communication connection between the first entity and the second entity to detect a pre-defined indication; and charging the first entity, on behalf of the second entity, for communications with the second entity over the communication connection in response to a detected occurrence of the pre-defined indication.
摘要:
Methods and systems to schedule delivery of advertisements. In one embodiment, an indication of one or more periods of time during which the advertiser is callable to receive real time communications generated from advertising is received. Delivery of an advertisement for the advertiser is then managed according to the indication of one or more periods of time.