摘要:
A television receiving system displays an advertisement for a future television program. If the future television program is identified as recordable, the system also displays an option to set a reminder for the advertised program and/or an option to record the advertised program on a video recorder. If a viewer of the advertisement selects the reminder option, then a reminder is programmed in the system. If the viewer selects the record option, then the system automatically programs the video recorder to record the advertised program. If the viewer has established an interactive session during a television advertisement, and has not completed the interactive session when the advertisement ends, then the current television program is paused until the interactive session is completed.
摘要:
A television program is received that includes an index that identifies multiple television program segments contained in the television program. The index of program segments is displayed to a television viewer, and the television viewer is allowed to select at least one program segment for recording. The index of program segments can identify the name of each program segment, the time period during which each program segment is transmitted, the program type for each program segment, the content rating for each program segment, or whether the viewer is required to watch a particular program segment. The selected program segments may be recorded on a video recorder. The television viewer is also allowed to select the order of viewing of the program segments.
摘要:
A television receiving system displays an advertisement for a future television program. If the future television program is identified as recordable, the system also displays an option to set a reminder for the advertised program and/or an option to record the advertised program on a video recorder. If a viewer of the advertisement selects the reminder option, then a reminder is programmed in the system. If the viewer selects the record option, then the system automatically programs the video recorder to record the advertised program. If the viewer has established an interactive session during a television advertisement, and has not completed the interactive session when the advertisement ends, then the current television program is paused until the interactive session is completed.
摘要:
Described are methods and apparatus for enhancing a television advertisement simultaneously displayed on a number of remote receivers. In one embodiment, one or more advertisement templates are stored in memory on each of the remote receivers. The templates include formatting information and data fields into which can be inserted predefined types of information. For example, a selected template may be adapted to receive and display an advertiser's name, product, and a hyperlink to the advertiser's web site. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds an advertisement summary in a data service channel of a broadcast signal. The advertisement summary includes a resource identifier unique to a selected one of the advertisement templates. Upon receiving an advertisement summary directed to a resident advertisement template, the receiver combines custom advertisement information provided in the advertisement summary with formatting information provided in the advertisement template. The receiver employs the combined information to create and display a custom advertisement, which may include hyperlinks to additional produce or service information.
摘要:
Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show. This aspect of the invention employs a z attribute that can be used to specify the relative position of broadcast television and overlying HTML content.
摘要:
Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.
摘要:
Described are methods and apparatus for enhancing an information resource, such as a Web page, simultaneously residing in memory on a number of remote receivers. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds a trigger in a data service channel of a broadcast signal. The trigger includes a resource identifier unique to the information resource and a script capable of modifying the information resource. The script might be a script or a segment of a script written in a conventional scripting language. Each receiver that includes the targeted information resource monitors the data service channel of the broadcast video signal for script-bearing triggers directed to that resource. If a receiver receives a script-bearing trigger directed to the resident resource, the receiver executes the script contained within the trigger to alter the resource and/or the displayed video defined by the resource.
摘要:
Interactive television content can be classified as either disconnected content or as connected content. An interactive television system involves some receivers that cannot establish connections to the Internet and therefore cannot properly process triggers to connected content. The system also involves other receiver units that can establish connections to the Internet and can process triggers to connected content. A trigger in accordance with the invention involves a “connected content/disconnected content” attribute that identifies the trigger as either a trigger to disconnected content or a trigger to connected content. Receiver units that cannot process triggers to connected content can therefore use the attribute to identify triggers to such connected content and can then ignore such triggers, while those receiver units that can process triggers to connect content can use those triggers to make the desired Internet connection.
摘要:
The invention is a method and apparatus for simultaneously enhancing two or more unique HTML pages (information resources) using a single enhancement trigger. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company, or satellite provider), embeds an enhancement trigger in a data service channel of a broadcast video signal. The embedded enhancement trigger includes a collective resource identifier that identifies two or more information resources, such as a collection of different HTML pages. The content creator can then broadcast the enhancement trigger to the several information resources to enhance them all using a single enhancement trigger.
摘要:
A method and apparatus for communicating logical addresses within a broadcast television signal are provided. According to one aspect of the present invention, a logical address of a resource, e.g., a Uniform Resource Locator (URL), may be communicated to a receiving device, such as a set-top box, by way of a data service channel of a video signal. A sequence of data complying with a predetermined syntax and including the logical address is embedded in either a text service channel (e.g., T1, T2, T3, T4) or a captioning service channel (e.g., CC1, CC2, CC3, CC4) of the vertical blanking interval (VBI) of the video signal. According to another aspect of the present invention, a logical address of a resource may be received by way of a data service channel of a video signal. A video signal including data associated with one or more data services is received. Subsequently, a sequence of data complying with a predetermined syntax is retrieved from either a captioning service or a text service. Ultimately, a logical address may be extracted from the video signal by parsing the sequence of data. importantly, features of the present invention are applicable to many broadcast television (TV) systems including National Television Standards Committee (NTSC), Phase Alternate Lines (PAL), and Sequential Couleur Avec Memoire (SECAM) as well as the proposed High Definition Television (HDTV) standard. Further, the present invention is transport-independent thereby allowing a variety of transport mechanisms, such as analog cable, digital satellite, digital TV, cable TV and others, to be employed.