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    Impression based television advertising
    2.
    发明授权
    Impression based television advertising 有权
    基于印象的电视广告

    公开(公告)号：US08516515B2

    公开(公告)日：2013-08-20

    申请号：US11743011

    申请日：2007-05-01

    申请人： Daniel J. Zigmond ,  Jason Bayer ,  Greg Hecht ,  Bryan McQuade

    发明人： Daniel J. Zigmond ,  Jason Bayer ,  Greg Hecht ,  Bryan McQuade

    IPC分类号： H04N7/16 ,  H04H60/32

    CPC分类号： G06Q30/02 ,  G06Q30/0263 ,  G06Q30/0273 ,  G06Q30/0276

    摘要： Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.

    摘要翻译： 从广告商接收电视广告和相关广告参数。 基于相关联的广告参数，在广告可用期间自动选择电视广告进行播放。 与所选择的电视广告相关的数据被提供给电视提供商，以便于在广告可用期间播放所选择的电视广告。 从电视提供商处收到有关电视广告传播和印象的报告数据。

    Combining real-time and batch mode logical address links
    4.
    发明授权
    Combining real-time and batch mode logical address links 有权
    组合实时和批处理模式的逻辑地址链接

    公开(公告)号：US07765575B2

    公开(公告)日：2010-07-27

    申请号：US11614759

    申请日：2006-12-21

    申请人： Daniel J. Zigmond

    发明人： Daniel J. Zigmond

    IPC分类号： H04N7/173

    CPC分类号： H04N21/462 ,  H04N5/4401 ,  H04N5/44543 ,  H04N7/088 ,  H04N7/17318 ,  H04N21/4331 ,  H04N21/434 ,  H04N21/435 ,  H04N21/4508 ,  H04N21/4622 ,  H04N21/4722 ,  H04N21/4884 ,  H04N21/6125 ,  H04N21/8133 ,  H04N21/8586

    摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.

    摘要翻译： 显示与电视节目相关的互联网内容的系统和方法。 与包含在电视节目中的节目相关联的内容由机顶盒自动显示。 广播节目之前，列表信息或EPG数据存储在机顶盒中。 列表信息包括批处理模式逻辑地址或链接。 在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。 此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。 如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。

    Adjusting for Uncertainty in Advertisement Impression Data
    6.
    发明申请
    Adjusting for Uncertainty in Advertisement Impression Data 审中-公开
    调整广告印象数据中的不确定性

    公开(公告)号：US20080249834A1

    公开(公告)日：2008-10-09

    申请号：US11743078

    申请日：2007-05-01

    申请人： Daniel J. Zigmond ,  Jason Bayer ,  Xiaohu Zhang

    发明人： Daniel J. Zigmond ,  Jason Bayer ,  Xiaohu Zhang

    IPC分类号： G06F17/18 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0263 ,  G06Q30/0273 ,  G06Q30/0276

    摘要： Methods, systems and apparatus, including computer program products, provide adjustments to advertisement impression estimates based on sampled data. According to one method, an estimated number of advertisement impressions is made based on the sampled data and the estimate is discounted to achieve a level of certainty that the resulting discounted estimate is less than the actual number of advertisement impressions. The amount of the discount can be determined based on a sampling error model of the sampling data.

    摘要翻译： 包括计算机程序产品在内的方法，系统和装置根据采样数据对广告印象估计进行调整。 根据一种方法，基于采样的数据进行估计的广告印象数量，并且估计值被折扣以达到所得到的折扣估计值小于实际广告印象数量的可靠性水平。 可以根据采样数据的采样误差模型确定折扣量。

    Combining real-time and batch mode logical address links
    7.
    发明授权
    Combining real-time and batch mode logical address links 有权
    组合实时和批处理模式的逻辑地址链接

    公开(公告)号：US07165266B2

    公开(公告)日：2007-01-16

    申请号：US11216250

    申请日：2005-08-31

    申请人： Daniel J. Zigmond

    发明人： Daniel J. Zigmond

    IPC分类号： H04N5/445 ,  H04N7/173

    CPC分类号： H04N21/462 ,  H04N5/4401 ,  H04N5/44543 ,  H04N7/088 ,  H04N7/17318 ,  H04N21/4331 ,  H04N21/434 ,  H04N21/435 ,  H04N21/4508 ,  H04N21/4622 ,  H04N21/4722 ,  H04N21/4884 ,  H04N21/6125 ,  H04N21/8133 ,  H04N21/8586

    摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.

    摘要翻译： 显示与电视节目相关的互联网内容的系统和方法。 与包含在电视节目中的节目相关联的内容由机顶盒自动显示。 广播节目之前，列表信息或EPG数据存储在机顶盒中。 列表信息包括批处理模式逻辑地址或链接。 在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。 此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。 如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。

    Receiving an information resource from the internet if it is not received from a broadcast channel
    8.
    发明授权
    Receiving an information resource from the internet if it is not received from a broadcast channel 有权
    如果没有从广播频道接收到，则从互联网接收信息资源

    公开(公告)号：US06571392B1

    公开(公告)日：2003-05-27

    申请号：US09295436

    申请日：1999-04-20

    申请人： Daniel J. Zigmond ,  Dean J. Blackketter

    发明人： Daniel J. Zigmond ,  Dean J. Blackketter

    IPC分类号： H04N7173

    CPC分类号： H04H20/93 ,  H04N7/17318 ,  H04N21/4331 ,  H04N21/435 ,  H04N21/4622 ,  H04N21/4782 ,  H04N21/8586

    摘要： In interactive television, information from an information resource may be displayed along with television video in a synchronized fashion. When information is to be displayed at a point in the television video, a Uniform Resource Identifier (URI) that identifies the information resource is broadcast along with the television video on a one-way broadcast communication channel. A receiver unit receives the URI from the broadcast channel. If the information resource identified by the URI is available locally (for example, is present in local storage on the receiver unit), then the receiver unit uses the URI to retrieve the information resource locally. If, on the other hand, the information resource is not available locally, then the receiver unit uses the URI to retrieve the information resource from the Internet. The information resource can therefore be received from a high speed source (for example, from VBI lines 10-20) if such reception is possible, but if such reception is not possible then the information resource can be retrieved. from another source (for example, from the Internet). Once the receiver unit has retrieved the information resource, the receiver unit can display the information along with the television video.

    摘要翻译： 在交互式电视中，来自信息资源的信息可以以电视视频同步显示。 当在电视视频中的某个点显示信息时，识别信息资源的统一资源标识符（URI）与电视视频一起在单向广播通信信道上被广播。 接收机单元从广播信道接收该URI。 如果URI识别的信息资源在本地可用（例如，存在于接收机单元的本地存储器中），则接收器单元使用该URI来本地检索信息资源。 另一方面，如果信息资源在本地不可用，则接收器单元使用URI从因特网检索信息资源。 因此，如果这样的接收是可能的，则可以从高速源（例如，从VBI线10-20）接收信息资源，但是如果这样的接收是不可能的，则可以检索信息资源。 来自另一个来源（例如，从互联网）。 一旦接收器单元检索到信息资源，接收器单元就可以显示与电视视频一起的信息。

    Determining set-top box tuning events
    9.
    发明授权
    Determining set-top box tuning events 有权
    确定机顶盒调优事件

    公开(公告)号：US09204188B1

    公开(公告)日：2015-12-01

    申请号：US13174632

    申请日：2011-06-30

    申请人： Raimundo Mirisola ,  Tim Volodine ,  Simon Michael Rowe ,  Daniel J. Zigmond

    发明人： Raimundo Mirisola ,  Tim Volodine ,  Simon Michael Rowe ,  Daniel J. Zigmond

    IPC分类号： H04H60/33 ,  H04H60/32 ,  H04N21/442

    CPC分类号： H04N21/44222 ,  H04H60/32 ,  H04H60/45 ,  H04H60/51 ,  H04N21/44204 ,  H04N21/4424 ,  H04N21/4436

    摘要： A method, performed at a computer system having one or more processors and memory storing one or more programs executed by the one or more processors, includes receiving respective first set-top box (STB) information from a first plurality of STBs. The first STB information received from a respective STB in the first plurality of STBs includes tuning information for the respective STB in the first plurality of STBs, and power status information for a respective display device coupled to the respective STB in the first plurality of STBs. The method also includes filtering the power status information, and determining a viewership metric for the first plurality of STBs based on the tuning information and the filtered power status information in the first STB information.

    摘要翻译： 一种在具有一个或多个处理器的计算机系统中执行的方法和存储由一个或多个处理器执行的一个或多个程序的存储器，包括从第一多个STB接收相应的第一机顶盒（STB）信息。 从第一多个STB中的相应STB接收到的第一STB信息包括第一多个STB中的相应STB的调谐信息，以及耦合到第一多个STB中的相应STB的相应显示设备的电力状态信息。 该方法还包括基于第一STB信息中的调谐信息和滤波后的功率状态信息来过滤功率状态信息，以及确定第一多个STB的收视度量。