ONLINE ADVERTISING RELEVANCE VERIFICATION
    1.
    发明申请
    ONLINE ADVERTISING RELEVANCE VERIFICATION 审中-公开
    在线广告相关验证

    公开(公告)号:US20090070310A1

    公开(公告)日:2009-03-12

    申请号:US11851447

    申请日:2007-09-07

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02

    摘要: Online relevance verification is performed to provide relevant advertisements to search queries received at a search engine. Relevance of an advertisement for a received search query is determined by comparing the content of a landing page associated with the advertisement against search results for the search query. Relevance may then be used to filter irrelevant advertisements from consideration and/or may be used in ranking advertisements during an auction process in conjunction with monetization factors. Selected advertisements may then be returned in response to the search query.

    摘要翻译: 执行在线相关性验证以向搜索引擎收到的搜索查询提供相关广告。 通过将与广告相关联的着陆页的内容与搜索查询的搜索结果进行比较来确定用于所接收的搜索查询的广告的相关性。 然后可以使用相关性来将不相关的广告从考虑中过滤和/或可以用于在拍卖过程中结合营利因素对广告进行排名。 然后可以响应于搜索查询返回所选广告。

    TEMPORAL AND SPATIAL IN-VIDEO MARKING, INDEXING, AND SEARCHING
    2.
    发明申请
    TEMPORAL AND SPATIAL IN-VIDEO MARKING, INDEXING, AND SEARCHING 审中-公开
    时间和空间视频标记,索引和搜索

    公开(公告)号:US20080046925A1

    公开(公告)日:2008-02-21

    申请号:US11465348

    申请日:2006-08-17

    摘要: Synchronized marking of videos with objects is provided. Users may select frames within a video and place text and non-text objects at desired spatial locations within each of the frames. Information associated with the objects, including information specifying the temporal and spatial placements of the objects within the video is stored. When users view a marked video, object information is accessed, and objects are presented in the video at the temporal and spatial locations at which the objects were added. Objects added to videos may also be indexed, providing a mechanism for searching videos and jumping to particular frames within videos. Objects may also be monetized.

    摘要翻译: 提供视频与对象的同步标记。 用户可以选择视频内的帧,并将文本和非文本对象放置在每个帧内的期望的空间位置。 存储与对象相关联的信息,包括指定视频内的对象的时间和空间位置的信息。 当用户查看标记的视频时,访问对象信息,并且在添加对象的时间和空间位置的视频中呈现对象。 添加到视频的对象也可以被索引,提供用于搜索视频并跳转到视频内的特定帧的机制。 物品也可能获利。

    INTELLIGENT HEADLIGHT CONTROL USING CAMERA SENSORS
    3.
    发明申请
    INTELLIGENT HEADLIGHT CONTROL USING CAMERA SENSORS 失效
    使用相机传感器进行智能头灯控制

    公开(公告)号:US20100265330A1

    公开(公告)日:2010-10-21

    申请号:US12488924

    申请日:2009-06-22

    IPC分类号: H04N7/18

    摘要: A system and method for intelligently controlling headlights receive a multiplicity of images that represent frames of a video sequence of an external environment of a vehicle. At least one bright spot, or blob, is found that stands out from a dark background of the external environment within each frame of the multiplicity of images. A multiplicity of features is extracted from a found blob. A type is recognized of a found blob that is selected from a multiplicity of types of blobs. A determination is then made whether to turn on a high beam light or a low beam light based at least on the recognized type of the found blob and a set of rules. Finally, an action based on such decision is performed.

    摘要翻译: 用于智能地控制前灯的系统和方法接收多个表示车辆的外部环境的视频序列的帧的图像。 发现至少一个亮点或斑点,从多个图像的每个帧内的外部环境的黑暗背景中脱颖而出。 从找到的斑点中提取多个特征。 识别从多种类型的斑点中选择的找到的斑点的类型。 然后,至少基于所识别的所发现的类型和一组规则来确定是否打开远光灯或近光灯。 最后,执行基于这样的决定的动作。

    ANTICIPATING INTERESTS OF AN ONLINE USER
    4.
    发明申请
    ANTICIPATING INTERESTS OF AN ONLINE USER 有权
    在线用户的预期兴趣

    公开(公告)号:US20100250529A1

    公开(公告)日:2010-09-30

    申请号:US12412921

    申请日:2009-03-27

    IPC分类号: G06F17/30 G06F3/00

    CPC分类号: G06Q30/02

    摘要: Methods, systems, and computer-readable media for identifying intentions related to a user's present intention are provided. The user's present intention may be determined by mapping the user's current actions to a present intent. A related intent may be determined using an intent chain. The intent chain may be generated by analyzing patterns of user activities and mapping the patterns of activities to the underlying intents.

    摘要翻译: 提供了用于识别与用户目前意图相关的意图的方法,系统和计算机可读介质。 可以通过将用户的当前动作映射到当前意图来确定用户的目的意图。 可以使用意图链来确定相关意图。 意图链可以通过分析用户活动的模式并将活动模式映射到潜在意图来生成。

    ONLINE TARGET LOCATION DETECTION
    5.
    发明申请
    ONLINE TARGET LOCATION DETECTION 审中-公开
    在线目标位置检测

    公开(公告)号:US20090248663A1

    公开(公告)日:2009-10-01

    申请号:US12059687

    申请日:2008-03-31

    IPC分类号: G06F17/30

    CPC分类号: G06F16/9537

    摘要: Documents are provided that are geographically relevant to a user or a request. Information describing the online activity of a user is received and location identifiers are obtained. The plurality of location identifiers provide geographic location information defining the geographic intent of the information describing the online activity of the user, the location of the computing device utilized by the user, or the user's registered geographic location. Sets of predefined rules are then applied to the received information and the plurality of location identifiers to select at least one geographic location. Documents are then returned to the user that are geographically relevant based on the selected geographic location. The received information may include search queries, and the documents may include search results and/or advertisements.

    摘要翻译: 提供与用户或请求在地理上相关的文档。 收到描述用户在线活动的信息,并获得位置标识符。 多个位置标识符提供定义描述用户的在线活动的信息的地理意图,用户使用的计算设备的位置或用户的注册地理位置的地理位置信息。 然后将预定义规则的集合应用于所接收的信息和多个位置标识符以选择至少一个地理位置。 然后根据所选择的地理位置将文档返回给与地理位置相关的用户。 所接收的信息可以包括搜索查询,并且文档可以包括搜索结果和/或广告。

    USER CENTRIC REAL-TIME ADVERTISEMENT BIDDING
    6.
    发明申请
    USER CENTRIC REAL-TIME ADVERTISEMENT BIDDING 有权
    用户中心实时广告投标

    公开(公告)号:US20110313857A1

    公开(公告)日:2011-12-22

    申请号:US12818397

    申请日:2010-06-18

    IPC分类号: G06Q30/00

    摘要: A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.

    摘要翻译: 基于客户端的广告代理动态地确定广告活动是否针对最终用户的展示进行投标,和/或为展示设置广告活动的投标价格。 当识别到在网页上的印象的机会时,广告代理访问与最终用户相关联的用户数据。 广告代理分析用户数据,以识别向广告活动的最终用户投放展示的相关性和/或价值。 基于分析,广告代理控制广告活动是否针对最终用户的印象进行出价,和/或设置广告活动的投标价格。

    FACILITATING ADVERTISEMENT SELECTION USING ADVERTISABLE UNITS
    7.
    发明申请
    FACILITATING ADVERTISEMENT SELECTION USING ADVERTISABLE UNITS 有权
    使用可广泛的单位促进广告选择

    公开(公告)号:US20110119255A1

    公开(公告)日:2011-05-19

    申请号:US12620341

    申请日:2009-11-17

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02

    摘要: Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.

    摘要翻译: 具有容纳有使用广告单元的广告选择的计算机可执行指令的系统,方法和计算机存储介质。 引用两个或多个单词序列的实体。 实体包括包含实体的一部分的子串。 与实体相关联的搜索数据与与实体的子串相关联的相应搜索数据进行比较。 基于该比较,确定实体包括作为用于选择要显示的广告的单元的单元的广告单元。 可广告单元用于选择要呈现给用户的广告。

    SENSITIVE WEBPAGE CONTENT DETECTION
    8.
    发明申请
    SENSITIVE WEBPAGE CONTENT DETECTION 有权
    敏感肌肉内含物检测

    公开(公告)号:US20080320010A1

    公开(公告)日:2008-12-25

    申请号:US11748249

    申请日:2007-05-14

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30867

    摘要: Computer-readable media, systems, and methods for sensitive webpage content detection are described. In embodiments, a multi-class classifier is developed and one or more webpages with webpage content are received. In various embodiments, the one or more webpages are analyzed with the multi-class classifier and, in various embodiments, a sensitivity level is predicted that is associated with the webpage content of the one or more webpages. In various other embodiments, the multi-class classifier includes one or more sensitivity categories.

    摘要翻译: 描述了用于敏感网页内容检测的计算机可读介质,系统和方法。 在实施例中,开发了多类分类器,并且接收到具有网页内容的一个或多个网页。 在各种实施例中,使用多类分类器分析一个或多个网页,并且在各种实施例中,预测与一个或多个网页的网页内容相关联的灵敏度级别。 在各种其他实施例中,多类分类器包括一个或多个灵敏度类别。

    ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING
    9.
    发明申请
    ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING 审中-公开
    基于行动意识的基于行为的行为

    公开(公告)号:US20120197732A1

    公开(公告)日:2012-08-02

    申请号:US13017843

    申请日:2011-01-31

    IPC分类号: G06Q30/00 G06F15/18 G06N5/02

    CPC分类号: G06Q30/02 G06Q30/0269

    摘要: Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated.

    摘要翻译: 方法和计算机存储介质,其具有体现在其上的计算机可执行指令,其有利于使用意图强度分数来对用户意图进行分类。 接收到指示特定实体的用户查询。 通过向用户分配意图强度分数来确定用户对特定实体的意图。 用户的意图强度分数是使用分配给为类别中的实体识别的种子模式的意图强度分数以及所接收的用户查询来确定的。 在实施例中,可以基于随后的查询来更新用户的意图强度分数,或者可以根据功能来更改用户的意图强度分数。 也可以生成具有特定实体的特定意图强度分数的用户列表。

    ACTIVE AND PROGRESSIVE TARGETED ADVERTISING
    10.
    发明申请
    ACTIVE AND PROGRESSIVE TARGETED ADVERTISING 有权
    主动和进步的目标广告

    公开(公告)号:US20100023893A1

    公开(公告)日:2010-01-28

    申请号:US12178956

    申请日:2008-07-24

    申请人: YING SHAN YING LI

    发明人: YING SHAN YING LI

    IPC分类号: G06F3/048

    CPC分类号: G06F17/30873 G06Q30/02

    摘要: Methods and computer-readable media for presenting a user with advertising content, such as an advertisement or coupon, based on the user's responses to one or more questions are provided. A user may view a web page that includes one or more thumbnails, where each thumbnail represents a media, such as a video clip, an audio clip, or an image. Once a user selects a thumbnail, by hovering a cursor over the thumbnail, for example, a question may appear over the thumbnail. The user may respond to the question, and based on the response, may be provided with some form of relevant advertising content. Subsequent questions may be presented to the user if the user selects more than one thumbnail in a session, and thus the user may be provided with highly relevant advertising content that is based on responses to more than one question.

    摘要翻译: 提供了用于基于用户对一个或多个问题的响应向用户呈现广告内容(例如广告或优惠券)的方法和计算机可读介质。 用户可以查看包括一个或多个缩略图的网页,其中每个缩略图表示诸如视频剪辑,音频剪辑或图像之类的媒体。 一旦用户选择了缩略图,通过将光标悬停在缩略图上方,例如,缩略图上可能会出现一个问题。 用户可以回答该问题,并且基于该响应,可以提供某种形式的相关广告内容。 如果用户在会话中选择多于一个的缩略图,则可以向用户呈现随后的问题,并且因此可以向用户提供基于对多于一个问题的响应的高度相关的广告内容。