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1.发明授权公开(公告)号：US10229438B2
公开(公告)日：2019-03-12
申请号：US12613264
申请日：2009-11-05
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, Jr. , Kohinoor Basu , Steven M. Gable
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, Jr. , Kohinoor Basu , Steven M. Gable
IPC分类号： G06Q30/02
摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.
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公开(公告)号：US20100095324A1
公开(公告)日：2010-04-15
申请号：US12533872
申请日：2009-07-31
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable , David R. Murray , Shaun Bruner , Joseph Kubon , Shawn Coffman , Jason Lee , Mark R. Allen , Chris Perluss , Robert Gelb
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable , David R. Murray , Shaun Bruner , Joseph Kubon , Shawn Coffman , Jason Lee , Mark R. Allen , Chris Perluss , Robert Gelb
IPC分类号： H04N7/025
摘要： Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.
摘要翻译： 广告可以根据其上下文进行配对，以实现更高的广告效果，如果没有配对可能无法实现。 可以基于用户的首选上下文来配对广告，其包括广告中的一个的属性。 例如，条件广告可以基于行业类型，其他广告的长度或一些其他特征与预定广告配对。 每个特征可以给予一个重量，以帮助配对确定。 可以跟踪配对的有效性，并且可以基于广告活动的测量有效性来迭代地修改上下文。 配对可以在不识别其他广告客户的情况下执行，即使加权因素可能会考虑赞助商的身份。 配对可以由主计划和最大允许数量的条件点限制。
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3.发明申请SYSTEM AND METHOD FOR INTEGRATED, AUTOMATED INVENTORY MANAGEMENT AND ADVERTISEMENT DELIVERY 审中-公开用于集成的自动库存管理和广告交付的系统和方法公开(公告)号：US20100114715A1
公开(公告)日：2010-05-06
申请号：US12613264
申请日：2009-11-05
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable
CPC分类号： G06Q30/0273 , G06Q30/02 , G06Q30/0246
摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.
摘要翻译： 分销营销网络的管理和交付方法和系统。 如果满足特定标准，则可以授权访问与分布式营销网络相关联的一个或多个网络服务网关。 响应于授权访问网络服务网关，商业交易可以通过网络服务网关以近实时的方式与分布式营销网络协调，而无需手动干预。 网络服务网关可以包括合作伙伴接口，与伙伴接口通信的集中式集线器，和/或与集中式集线器和伙伴接口进行通信的本地市场集成服务层。 分布式营销网络可以是例如无线电台的网络。
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公开(公告)号：US10348803B2
公开(公告)日：2019-07-09
申请号：US13541023
申请日：2012-07-03
申请人： Bobbi D. Schuster , Kohinoor Basu , Matthew D. Ferry , David C. Jellison, Jr. , David R. Murray
发明人： Bobbi D. Schuster , Kohinoor Basu , Matthew D. Ferry , David C. Jellison, Jr. , Steven Gable , David R. Murray
摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.
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公开(公告)号：US20120303427A1
公开(公告)日：2012-11-29
申请号：US13541023
申请日：2012-07-03
申请人： Bobbi D. Schuster , Kohinoor Basu , Matthew M. Ferry , David C. Jellison, JR. , Steven Gable , David R. Murray
发明人： Bobbi D. Schuster , Kohinoor Basu , Matthew M. Ferry , David C. Jellison, JR. , Steven Gable , David R. Murray
IPC分类号： G06Q30/02
CPC分类号： H04L67/06 , G06Q20/14 , G06Q30/02 , G06Q30/0241 , G06Q30/0253 , G06Q30/0264 , G06Q30/0283 , H04H60/06 , H04H60/27 , H04L29/06027 , H04L63/10 , H04L65/602 , H04L67/20 , H04L67/2804
摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.
摘要翻译： 一种方法可以包括经由网络接收多个未经检测的日志，基于预期的广播时间表将多个未被感染的日志存储在数据库中，通过电子中心传送至少一个未经过感染的日志，接收到一个或多个点的查询 可用库存，响应于所述查询，发送与所述一个或多个点相关联的数据以在图形用户界面上显示的数据，响应于所述可用库存中的一个或多个点的选择，以及请求与 选择一个或多个点。 该方法可以包括接收和关联广告内容与所选择的一个或多个点，基于未被感染的日志和接收到的内容创建完善的日志，监视媒体出口的广播，检测完善的日志和 广播和传送状态信息。
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公开(公告)号：US08230460B2
公开(公告)日：2012-07-24
申请号：US12382634
申请日：2009-03-19
申请人： Bobbi D. Schuster , Kohinoor Basu , Matthew M. Ferry , David C. Jellison, Jr. , Steven Gable , David R. Murray
发明人： Bobbi D. Schuster , Kohinoor Basu , Matthew M. Ferry , David C. Jellison, Jr. , Steven Gable , David R. Murray
CPC分类号： H04L67/06 , G06Q20/14 , G06Q30/02 , G06Q30/0241 , G06Q30/0253 , G06Q30/0264 , G06Q30/0283 , H04H60/06 , H04H60/27 , H04L29/06027 , H04L63/10 , H04L65/602 , H04L67/20 , H04L67/2804
摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.
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公开(公告)号：US20110154230A1
公开(公告)日：2011-06-23
申请号：US12642858
申请日：2009-12-21
CPC分类号： G06F17/30345 , G06F17/3053 , G06F17/30542 , G06Q30/02 , G06Q30/0201 , G06Q30/0242 , G06Q30/0243 , G06Q30/0277
摘要： A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
摘要翻译： 一种用于管理媒体广告企业数据的系统和方法，包括用于学习企业数据匹配的过程。 EDM（企业数据管理）应用模块可以被配置为在企业级别包括一组规则来管理与实体相关联的不同和断开的记录。 可以基于与存储在EDM数据库中的各种匹配选项相关联的模糊逻辑返回与活动实体相匹配的多个不匹配的企业实体。 然后可以执行匹配过程以精确地匹配类似的记录，而不管分布式系统中的记录的手动输入，位置和格式。 然后可以将每个不匹配的记录分配给父企业实体。 这种优化机制可以简单有效地在企业级别交互式管理和报告记录。
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公开(公告)号：US20090241000A1
公开(公告)日：2009-09-24
申请号：US12382635
申请日：2009-03-19
CPC分类号： H04L67/06 , G06Q20/14 , G06Q30/02 , G06Q30/0241 , G06Q30/0253 , G06Q30/0264 , G06Q30/0283 , H04H60/06 , H04H60/27 , H04L29/06027 , H04L63/10 , H04L65/602 , H04L67/20 , H04L67/2804
摘要： A method can include sending a request to a media content provider requesting media content and receiving the media content and instructions from the media provider. The instructions can be utilized by the media provider to broadcast the media content. The media provider can store the received media content in a database process the instructions then distribute the media content and the instructions to distributed media outlets. The media content provider can receive information indicating that the media content was broadcast by the distributed media outlets according to the instructions.
摘要翻译： 一种方法可以包括向媒体内容提供者发送请求媒体内容并从媒体提供商接收媒体内容和指令的请求。 媒体提供商可以利用这些指令来广播媒体内容。 媒体提供商可以将所接收的媒体内容存储在数据库处理中，然后指令将媒体内容和指令分发到分发的媒体出口。 媒体内容提供商可以根据指示接收指示媒体内容被分布式媒体广播的信息。
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公开(公告)号：US08356037B2
公开(公告)日：2013-01-15
申请号：US12642858
申请日：2009-12-21
IPC分类号： G06F17/30
CPC分类号： G06F17/30345 , G06F17/3053 , G06F17/30542 , G06Q30/02 , G06Q30/0201 , G06Q30/0242 , G06Q30/0243 , G06Q30/0277
摘要： A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
摘要翻译： 一种用于管理媒体广告企业数据的系统和方法，包括用于学习企业数据匹配的过程。 EDM（企业数据管理）应用模块可以被配置为在企业级别包括一组规则来管理与实体相关联的不同和断开的记录。 可以基于与存储在EDM数据库中的各种匹配选项相关联的模糊逻辑返回与活动实体相匹配的多个不匹配的企业实体。 然后可以执行匹配过程以精确地匹配类似的记录，而不管分布式系统中的记录的手动输入，位置和格式。 然后可以将每个不匹配的记录分配给父企业实体。 这种优化机制可以简单有效地在企业级别交互式管理和报告记录。
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公开(公告)号：US09495683B2
公开(公告)日：2016-11-15
申请号：US12642860
申请日：2009-12-21
CPC分类号： G06Q30/02 , G06F17/303 , G06F17/30303
摘要： A method and system for managing a media advertising enterprise including process and workflow capabilities for enterprise data matching. An EDM (Enterprise Data Management) module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic. A matching process can then be performed to accurately match the active entity and the unmatched entities with respect to a parent enterprise entity. The unmatched entity can be put on hold if additional information is required for performing a right match after assigning the parent enterprise entity. A note can also be added in order to place the unmatched entity on hold. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
摘要翻译： 一种用于管理媒体广告企业的方法和系统，包括用于企业数据匹配的过程和工作流能力。 EDM（企业数据管理）模块可以被配置为在企业级别包括一组规则来管理与实体相关联的不同和断开的记录。 可以根据模糊逻辑返回与活动实体相匹配的许多不匹配的企业实体。 然后可以执行匹配过程，以便相对于父企业实体精确地匹配活动实体和不匹配的实体。 如果在分配母企业实体后执行正确匹配需要附加信息，则不匹配的实体可以被搁置。 还可以添加一个注释，以便将不匹配的实体置于保持状态。 这种优化机制可以简单有效地在企业级别交互式管理和报告记录。
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