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1.发明授权Television with set top internet terminal with user interface wherein auxiliary content is received that is associated with current television programming 有权具有具有用户界面的顶级互联网终端的电视，其中接收与当前电视节目相关联的辅助内容公开(公告)号：US07849226B2
公开(公告)日：2010-12-07
申请号：US11004088
申请日：2004-12-02
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/08 , H04N7/088 , H04N21/235 , H04N21/42204 , H04N21/4316 , H04N21/4331 , H04N21/435 , H04N21/4622 , H04N21/47 , H04N21/4884 , H04N21/8586
摘要： A viewer of television programming is alerted to the availability of content related to the programming (e.g. an associated Internet web page) by an icon momentarily displayed on the screen. Using a remote control, the viewer can select the icon. A control panel then appears, superimposed over the television image, and provides additional detail about the related content. By further operating the remote control, the viewer can select the associated content for viewing, or return to watching the television. Various other features and variations are disclosed.
摘要翻译： 通过在屏幕上瞬时显示的图标，向电视节目的观众提醒与节目有关的内容的可用性（例如相关联的因特网网页）。 使用遥控器，观众可以选择图标。 然后显示控制面板，叠加在电视图像上，并提供关于相关内容的附加细节。 通过进一步操作遥控器，观众可以选择相关内容进行观看，或者返回观看电视。 公开了各种其他特征和变化。
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公开(公告)号：US07181756B1
公开(公告)日：2007-02-20
申请号：US09561085
申请日：2000-04-28
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/08 , H04N7/088 , H04N21/235 , H04N21/42204 , H04N21/4316 , H04N21/4331 , H04N21/435 , H04N21/4622 , H04N21/47 , H04N21/4884 , H04N21/8586
摘要： A viewer of television programming is alerted to the availability of content related to the programming (e.g. an associated Internet web page) by an icon momentarily displayed on the screen. Using a remote control, the viewer can select the icon. A control panel then appears, superimposed over the television image, and provides additional detail about the related content. By further operating the remote control, the viewer can select the associated content for viewing, or return to watching the television. Various other features and variations are disclosed.
摘要翻译： 通过在屏幕上瞬时显示的图标，向电视节目的观众提醒与节目有关的内容的可用性（例如相关联的因特网网页）。 使用遥控器，观众可以选择图标。 然后显示控制面板，叠加在电视图像上，并提供关于相关内容的附加细节。 通过进一步操作遥控器，观众可以选择相关内容进行观看，或者返回观看电视。 公开了各种其他特征和变化。
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3.发明授权Document data structure and method for integrating broadcast television with web pages 有权用于将广播电视与网页集成的文档数据结构和方法公开(公告)号：US07636927B2
公开(公告)日：2009-12-22
申请号：US10892705
申请日：2004-07-16
CPC分类号： H04N21/44012 , G06F17/30896 , H04N21/4622 , H04N21/858
摘要： Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional-tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show. This aspect of the invention employs a z attribute that can be used to specify the relative position of broadcast television and overlying HTML content.
摘要翻译： 描述了将广播电视并入网页的方法和装置。 广播电视可以使用例如“tv：”属性结合常见的HTML标签嵌入到网页中。 在“电视：”属性中，网页作者可以通过频道号，网络或广播电话信号引用电视台。 解析HTML文档以恢复包含TV属性的常规标签和标签。 所得到的网页以TV属性指定的帧中显示所识别的广播TV。 一个实施例支持在HTML文档的背景中呈现电视。 在该实施例中，与覆盖的HTML内容相对应的HTML标签被提供有将透明度从零到百分之一定义的属性。 透明度属性允许内容提供商通过广播电视节目覆盖任何类型的HTML信息，而不会完全遮蔽基础节目。 本发明的这个方面采用可以用于指定广播电视和叠加HTML内容的相对位置的z属性。
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4.发明授权Document data structure and method for integrating broadcast television with web pages 有权用于将广播电视与网页集成的文档数据结构和方法公开(公告)号：US06785902B1
公开(公告)日：2004-08-31
申请号：US09467764
申请日：1999-12-20
IPC分类号： G06F300
CPC分类号： H04N21/44012 , G06F17/30896 , H04N21/4622 , H04N21/858
摘要： Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show. This aspect of the invention employs a z attribute that can be used to specify the relative position of broadcast television and overlying HTML content.
摘要翻译： 描述了将广播电视并入网页的方法和装置。 广播电视可以使用例如“tv：”属性结合常见的HTML标签嵌入到网页中。 在“电视：”属性中，网页作者可以通过频道号，网络或广播电话信号引用电视台。 解析HTML文档以恢复包括电视属性的常规标签和标签。 所得到的网页以TV属性指定的帧中显示所识别的广播TV。 一个实施例支持在HTML文档的背景中呈现电视。 在该实施例中，与覆盖的HTML内容相对应的HTML标签被提供有将透明度从零到百分之一定义的属性。 透明度属性允许内容提供商通过广播电视节目覆盖任何类型的HTML信息，而不会完全遮蔽基础节目。 本发明的这个方面采用可以用于指定广播电视和叠加HTML内容的相对位置的z属性。
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5.发明授权Document data structure and method for integrating broadcast television with web pages 有权用于将广播电视与网页集成的文档数据结构和方法公开(公告)号：US07600241B2
公开(公告)日：2009-10-06
申请号：US10892917
申请日：2004-07-16
CPC分类号： H04N21/44012 , G06F17/30896 , H04N21/4622 , H04N21/858
摘要： Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show. This aspect of the invention employs a z attribute that can be used to specify the relative position of broadcast television and overlying HTML content.
摘要翻译： 描述了将广播电视并入网页的方法和装置。 广播电视可以使用例如“tv：”属性结合常见的HTML标签嵌入到网页中。 在“电视：”属性中，网页作者可以通过频道号，网络或广播电话信号引用电视台。 解析HTML文档以恢复包括电视属性的常规标签和标签。 所得到的网页以TV属性指定的帧中显示所识别的广播TV。 一个实施例支持在HTML文档的背景中呈现电视。 在该实施例中，与覆盖的HTML内容相对应的HTML标签被提供有将透明度从零到百分之一定义的属性。 透明度属性允许内容提供商通过广播电视节目覆盖任何类型的HTML信息，而不会完全遮蔽基础节目。 本发明的这个方面采用可以用于指定广播电视和叠加HTML内容的相对位置的z属性。
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公开(公告)号：US07076792B2
公开(公告)日：2006-07-11
申请号：US10893714
申请日：2004-07-16
IPC分类号： G06F3/00
CPC分类号： H04N21/44012 , G06F17/30896 , H04N21/4622 , H04N21/858
摘要： Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show. This aspect of the invention employs a z attribute that can be used to specify the relative position of broadcast television and overlying HTML content.
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公开(公告)号：US08615436B2
公开(公告)日：2013-12-24
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译： 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 根据投标标准，SAA机制可以为广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。
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公开(公告)号：US08516515B2
公开(公告)日：2013-08-20
申请号：US11743011
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.
摘要翻译： 从广告商接收电视广告和相关广告参数。 基于相关联的广告参数，在广告可用期间自动选择电视广告进行播放。 与所选择的电视广告相关的数据被提供给电视提供商，以便于在广告可用期间播放所选择的电视广告。 从电视提供商处收到有关电视广告传播和印象的报告数据。
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公开(公告)号：US08091101B2
公开(公告)日：2012-01-03
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US07765575B2
公开(公告)日：2010-07-27
申请号：US11614759
申请日：2006-12-21
申请人： Daniel J. Zigmond
发明人： Daniel J. Zigmond
IPC分类号： H04N7/173
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/088 , H04N7/17318 , H04N21/4331 , H04N21/434 , H04N21/435 , H04N21/4508 , H04N21/4622 , H04N21/4722 , H04N21/4884 , H04N21/6125 , H04N21/8133 , H04N21/8586
摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.
摘要翻译： 显示与电视节目相关的互联网内容的系统和方法。 与包含在电视节目中的节目相关联的内容由机顶盒自动显示。 广播节目之前，列表信息或EPG数据存储在机顶盒中。 列表信息包括批处理模式逻辑地址或链接。 在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。 此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。 如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。
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