SYSTEM FOR PROVIDING INCENTIVES FOR REFERRING ADVERTISEMENTS AND DEALS
    1.
    发明申请
    SYSTEM FOR PROVIDING INCENTIVES FOR REFERRING ADVERTISEMENTS AND DEALS 审中-公开
    提供引用广告和优惠奖励的制度

    公开(公告)号:US20120221387A1

    公开(公告)日:2012-08-30

    申请号:US13034342

    申请日:2011-02-24

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0269 G06Q50/01

    摘要: A system for incentivizing sharing advertisements (“ads”) and associated deals with others includes a processor programmed to transmit to a user, for display in an application window of a communication device of a user, an advertisement and an associated deal with an economic incentive for sharing the advertisement with first persons in a social network of the user. The system tracks and stores referral activity by the first persons in the social network of the user in relation to the advertisement, the referral activity including the first persons sharing the advertisement with second persons. The system tracks and stores conversion activity such as purchasing by the first persons in the social network of the user in relation to the deal and purchasing by second persons referred by the first persons. The system delivers the economic incentive to the user for sharing with the first persons; for the first and second persons who share the advertisement; and/or for the first and second persons who convert the deal.

    摘要翻译: 用于激励共享广告(“广告”)和与他人相关联的交易的系统包括被编程为传送给用户的处理器,用于在用户的通信设备的应用窗口中显示广告和与经济激励相关联的交易 用于在用户的社交网络中与第一人共享广告。 该系统跟踪和存储用户社交网络中与广告有关的第一人员的转介活动,转介活动包括与第二人共享广告的第一人。 系统跟踪和存储转换活动,例如第一人员在用户的社会网络中购买有关交易并由第一人员提及的第二人购买。 系统向用户提供经济激励,与第一人员共享; 分享广告的第一和第二人; 和/或转换交易的第一和第二人。

    Measuring and Utilizing The Effect of Social Sharing In Online Advertising
    2.
    发明申请
    Measuring and Utilizing The Effect of Social Sharing In Online Advertising 审中-公开
    衡量和利用社会分享在线广告中的作用

    公开(公告)号:US20130211906A1

    公开(公告)日:2013-08-15

    申请号:US13397417

    申请日:2012-02-15

    IPC分类号: G06Q30/02

    CPC分类号: G06Q50/01 G06Q30/02

    摘要: The present invention provides techniques for use in measuring effects of social sharing, and social sharing user characteristics, on advertisement effectiveness. Measurement information can be used in many ways, such as in optimizing advertisement campaigns and advertisement targeting. Techniques are provided in which bucket testing experiments are utilized. Advertisement performance may be tracked, including downstream advertisement performance, which may follow social sharing, in measuring differences in advertisement performance between content sharing users and content non-sharing users. Techniques are provided in which user social graph information may be used in determining downstream advertisement performance, even without information regarding specific sharing instances.

    摘要翻译: 本发明提供了用于测量社会共享效果和社会共享用户特征对广告效果的技术。 测量信息可以以许多方式使用,例如优化广告活动和广告定位。 提供了使用桶测试实验的技术。 可以跟踪广告效果,包括可能遵循社交共享的下游广告演出,衡量内容共享用户与内容非共享用户之间的广告效果差异。 提供了技术,其中用户社交图信息可以用于确定下游广告表现,即使没有关于特定共享实例的信息。

    Method and system for transmitting data using collaborative multiple input multiple output beamforming
    4.
    发明授权
    Method and system for transmitting data using collaborative multiple input multiple output beamforming 有权
    使用协同多输入多输出波束形成传输数据的方法和系统

    公开(公告)号:US08885750B2

    公开(公告)日:2014-11-11

    申请号:US13522456

    申请日:2010-01-27

    摘要: The present invention discloses a method and a system for transmitting data using the collaborative multiple input multiple output (MIMO) beamforming. The method comprises: selecting an MIMO mode according to channel quality information (CQI) (S502); performing the MIMO encoding on a data stream according to the selected MIMO mode, and distributing the encoded data stream to a plurality of transmitting ends which are mutual collaborative (S504); and transmitting, by the plurality of transmitting ends, the encoded data stream (S506). The present invention solves the problem in the relevant art of reducing the system performance and the flexibility, which is caused by adopting the fixed MIMO mode when the system carries out the encoding and the transmission, which is capable of improving the system performance.

    摘要翻译: 本发明公开了一种使用协同多输入多输出(MIMO)波束形成来发送数据的方法和系统。 该方法包括:根据信道质量信息(CQI)选择MIMO模式(S502); 根据所选择的MIMO模式对数据流执行MIMO编码,并将编码数据流分配到相互协作的多个发送端(S504); 以及由所述多个发送端发送所述编码数据流(S506)。 本发明解决了当系统进行编码和传输时采用固定MIMO模式,从而提高系统性能的相关技术中降低系统性能和灵活性的问题。