Surfacing business applications based on calling activities
    1.
    发明授权
    Surfacing business applications based on calling activities 有权
    基于呼叫活动来覆盖业务应用程序

    公开(公告)号:US09369562B2

    公开(公告)日:2016-06-14

    申请号:US13398351

    申请日:2012-02-16

    Abstract: Computer-readable media, computer systems, and computing methods are provided for discovering applications using phone-number information. Initially, an application uploaded to an application marketplace is targeted. Phone numbers associated with the targeted application are discovered by identifying attributes of the targeted application from metadata associated therewith in the application marketplace, and identifying the phone numbers that reach at least one business affiliated with the targeted application or are relevant to the identified attributes of the targeted application. The associated phone numbers are mapped to the targeted application and maintained within an application manifest. Upon detecting user-initiated call-based operation(s) at a client device, the phone number(s) involved in the call-based operation(s) are compared against the application manifest to determine relevant applications. The relevant applications are distributed to the client device for presentation within a phone-number context, such as placing an outgoing call, receiving an incoming call, or reviewing a call-history log.

    Abstract translation: 提供计算机可读介质,计算机系统和计算方法,用于使用电话号码信息来发现应用。 最初,上传到应用程序市场的应用程序是针对性的。 与目标应用相关联的电话号码通过从应用市场中与其相关的元数据识别目标应用的属性来发现,并且识别到达至少一个与目标应用有关的业务的电话号码,或者与所标识的属性相关 有针对性的应用。 相关联的电话号码映射到目标应用程序并保存在应用程序清单中。 在客户端设备检测用户发起的基于呼叫的操作时,将基于呼叫的操作中涉及的电话号码与应用程序清单进行比较以确定相关的应用程序。 将相关应用程序分发到客户端设备,以便在电话号码上下文中进行呈现,例如放置呼出呼叫,接收来电或查看呼叫历史日志。

    Surfacing applications based on browsing activity
    2.
    发明授权
    Surfacing applications based on browsing activity 有权
    基于浏览活动的浮动应用程序

    公开(公告)号:US09519726B2

    公开(公告)日:2016-12-13

    申请号:US13161792

    申请日:2011-06-16

    Abstract: Applications are surfaced to a user during browsing without requiring a specific search by the user. The applications can be selected for surfacing to the user based on the network address entered into the address bar of a browser, the content of the page corresponding to the network address, or a combination thereof. Applications may be selected for surfacing based on a partial address entered into the address bar and/or based on the web page content that is currently visible in the browser display.

    Abstract translation: 应用程序在浏览时显示给用户,而不需要用户的特定搜索。 可以基于输入到浏览器的地址栏的网络地址,与网络地址相对应的页面的内容或其组合来选择用于表示用户的应用程序。 可以基于输入到地址栏的部分地址和/或基于当前在浏览器显示中可见的网页内容来选择应用程序来进行表面处理。

    Location-aware application searching
    3.
    发明授权
    Location-aware application searching 有权
    位置感知应用程序搜索

    公开(公告)号:US08688726B2

    公开(公告)日:2014-04-01

    申请号:US13398342

    申请日:2012-02-16

    CPC classification number: G06F17/3087 G06F8/61 G06F9/44505

    Abstract: Computer-readable media, computer systems, and computing methods are provided for implicitly discovering applications that have a corresponding location. Initially, an application manifest is constructed that maintains a mapping between apps and their respective geographic boundaries. In operation, upon detecting a location signal being transmitted from a mobile device, the location signal is employed to identify a set of valid applications. Generally, the location signal represents location-based information entered to or received from the mobile device. Identifying the set of valid applications involves comparing the location signal against the application manifest and, based on the comparison, designating those apps that are mapped to geographic boundaries that meet the location signal as the set of valid applications. Upon identifying the set of valid applications, a selection of apps included within the set of valid applications is sent to the mobile device for display to the user within a operational context.

    Abstract translation: 提供计算机可读介质,计算机系统和计算方法用于隐含地发现具有对应位置的应用。 最初,构建了应用程序清单,其维护应用程序与其各自的地理边界之间的映射。 在操作中,在检测到从移动设备发送的位置信号时,使用位置信号来识别一组有效的应用。 通常,位置信号表示输入到或从移动设备接收的基于位置的信息。 识别有效应用的集合包括将位置信号与应用清单进行比较,并且基于比较,将映射到满足位置信号的地理边界的那些应用指定为有效应用的集合。 在识别有效应用集合之后,将包含在有效应用程序集内的应用程序的选择发送到移动设备,以在操作上下文内向用户显示。

    INTEGRATING APPLICATIONS WITHIN SEARCH RESULTS
    4.
    发明申请
    INTEGRATING APPLICATIONS WITHIN SEARCH RESULTS 有权
    在搜索结果中集成应用程序

    公开(公告)号:US20120284247A1

    公开(公告)日:2012-11-08

    申请号:US13102536

    申请日:2011-05-06

    CPC classification number: G06F17/30867

    Abstract: Computer-readable media, computer systems, and computing methods are provided for implicitly discovering applications using a query or search results, where the query does not explicitly target a particular application. A search engine is used to receive a user-initiated query and to employ a keyword of the query to generate an initial set of search results. Characteristics of the search results are identified and applications that are relevant to the characteristics are determined. The determination of relevant applications include: accessing an application manifest that manages a mapping between applications and predefined characteristics; comparing the characteristics of the search results against the predefined characteristics of the application manifest to determine a match; and, when a match exists between the search-result characteristics and the predefined characteristics, identifying applications mapped to the matched characteristics as being relevant to the search results. These identified applications are presented in response to the query.

    Abstract translation: 提供了计算机可读介质,计算机系统和计算方法,用于使用查询或搜索结果隐式发现应用程序,其中查询未明确定位特定应用程序。 搜索引擎用于接收用户发起的查询并且使用查询的关键词来生成初始搜索结果集。 确定搜索结果的特征,确定与特征相关的应用。 相关应用的确定包括:访问管理应用程序和预定义特性之间的映射的应用程序清单; 将搜索结果的特征与应用程序清单的预定义特征进行比较以确定匹配; 并且当搜索结果特征与预定特征之间存在匹配时,将映射到匹配特征的应用识别为与搜索结果相关。 这些识别的应用程序是响应于查询而呈现的。

    Integrating applications within search results
    5.
    发明授权
    Integrating applications within search results 有权
    将应用程序集成到搜索结果中

    公开(公告)号:US08762360B2

    公开(公告)日:2014-06-24

    申请号:US13102536

    申请日:2011-05-06

    CPC classification number: G06F17/30867

    Abstract: Computer-readable media, computer systems, and computing methods are provided for implicitly discovering applications using a query or search results, where the query does not explicitly target a particular application. A search engine is used to receive a user-initiated query and to employ a keyword of the query to generate an initial set of search results. Characteristics of the search results are identified and applications that are relevant to the characteristics are determined. The determination of relevant applications include: accessing an application manifest that manages a mapping between applications and predefined characteristics; comparing the characteristics of the search results against the predefined characteristics of the application manifest to determine a match; and, when a match exists between the search-result characteristics and the predefined characteristics, identifying applications mapped to the matched characteristics as being relevant to the search results. These identified applications are presented in response to the query.

    Abstract translation: 提供了计算机可读介质,计算机系统和计算方法,用于使用查询或搜索结果隐式发现应用程序,其中查询未明确定位特定应用程序。 搜索引擎用于接收用户发起的查询并且使用查询的关键词来生成初始搜索结果集。 确定搜索结果的特征,确定与特征相关的应用。 相关应用的确定包括:访问管理应用程序和预定义特性之间的映射的应用程序清单; 将搜索结果的特征与应用程序清单的预定义特征进行比较以确定匹配; 并且当搜索结果特征与预定特征之间存在匹配时,将映射到匹配特征的应用识别为与搜索结果相关。 这些识别的应用程序是响应于查询而呈现的。

    MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN FROM AN OFFLINE MERCHANT

    公开(公告)号:US20200342493A1

    公开(公告)日:2020-10-29

    申请号:US16924795

    申请日:2020-07-09

    Abstract: A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

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