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    Dynamic content allocation and optimization
    13.
    发明授权
    Dynamic content allocation and optimization 有权
    动态内容分配和优化

    公开(公告)号：US09369777B2

    公开(公告)日：2016-06-14

    申请号：US13762115

    申请日：2013-02-07

    Applicant: Visible World, Inc.

    Inventor： Seth Haberman ,  Robert Bress ,  Claudio Marcus

    IPC: H04N7/10 ,  H04N21/81 ,  H04N21/45 ,  G06Q30/02

    CPC classification number: H04N21/812 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/25883 ,  H04N21/44204 ,  H04N21/4508 ,  H04N21/4532 ,  H04N21/8456

    Abstract: Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

    Abstract translation: 描述了在库存范围内优化内容分配的系统和方法。 例如，方法可以包括接收包括至少一个特征和至少一个目标的内容。 可以访问包括可以基于至少一个人口统计矢量被分配到多个段的多个目标的库存宇宙。 可以基于至少一个内容特征，至少一个目标和多个段来生成分配优化模型。 可以基于分配优化模型将内容呈现给目标。 可以接收包括与内容的目标消费相关联的数据的查看数据，并且可以基于观看数据来重新优化分配优化模块。 当重新优化分配优化模块时，可以使用其他因素，例如资源约束和/或过滤规则。

    System and Method for Digital Program Insertion in Cable Systems
    15.
    发明申请
    System and Method for Digital Program Insertion in Cable Systems 审中-公开
    电缆系统中数字程序插入的系统和方法

    公开(公告)号：US20160007092A1

    公开(公告)日：2016-01-07

    申请号：US14739093

    申请日：2015-06-15

    Applicant: Visible World Inc.

    Inventor： Gerrit Niemeijer

    IPC: H04N21/81 ,  H04N21/2668 ,  H04N21/254 ,  H04N21/845 ,  H04N21/2365 ,  H04N21/44 ,  H04N21/458 ,  H04N21/454 ,  H04N21/234 ,  H04N21/262

    CPC classification number: H04N21/812 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/2365 ,  H04N21/254 ,  H04N21/26241 ,  H04N21/2668 ,  H04N21/4383 ,  H04N21/44016 ,  H04N21/454 ,  H04N21/458 ,  H04N21/60 ,  H04N21/633 ,  H04N21/8455

    Abstract: Alternative approaches to the insertion of local commercials and messages into networks feeds are provided. Embodiments include digital commercial insertion for cable operators and others that not only offer more flexibility and features, but may also be significantly cheaper to implement. The actual “insert” of the local commercial or message into the digital program is performed by a standard set top box, with several methods of providing the local commercial to the set top box at the proper insertion time. Another embodiment allows a cable operator to significantly save on equipment in the form of splicers and ad inserters, by allowing easy and dynamic mapping of local commercials to insertion zones.

    Abstract translation: 提供了将本地广告和消息插入网络馈送的替代方法。 实施例包括用于电缆运营商的数字商业插入和不仅提供更多灵活性和特征的数字商业插入，但是也可以实现成本更低。 将本地商业或消息实际“插入”到数字节目中是由标准机顶盒执行的，其具有在适当的插入时间向机顶盒提供本地商业广告的几种方法。 另一个实施例允许电缆操作者通过允许将本地商业广告简单且动态地映射到插入区域，以拼接器和插入器的形式显着地节省设备。

    Systems and Methods for Semantic Editorial Control and Video/Audio Editing
    16.
    发明申请
    Systems and Methods for Semantic Editorial Control and Video/Audio Editing 审中-公开
    语义编辑控制和视频/音频编辑的系统和方法

    公开(公告)号：US20150215659A1

    公开(公告)日：2015-07-30

    申请号：US14679088

    申请日：2015-04-06

    Applicant: VISIBLE WORLD, INC.

    Inventor： Seth Haberman ,  David Weite

    IPC: H04N21/2668 ,  G06Q30/02 ,  H04N21/2343 ,  H04N21/235 ,  H04N21/81 ,  H04N21/258

    CPC classification number: H04N21/2668 ,  G06Q10/107 ,  G06Q30/02 ,  G06Q30/0251 ,  H04N21/23439 ,  H04N21/235 ,  H04N21/25883 ,  H04N21/812

    Abstract: A media content management application that allows a user to create and customize a version of media content based on semantic criteria is provided. Based on semantic criteria, the media content management application may use editing/assembly software packages to construct a version of the media content for an intended audience. In addition, the media content management application uses semantic criteria to provide the user with options for optimizing the cost of the version of media content, options for delivering the version of media content, and/or options for delivery mediums to transmit the version of media content.

    Abstract translation: 提供了允许用户基于语义标准来创建和定制媒体内容的版本的媒体内容管理应用。 基于语义标准，媒体内容管理应用程序可以使用编辑/汇编软件包来为预期的受众构建媒体内容的版本。 此外，媒体内容管理应用使用语义标准来为用户提供用于优化媒体内容版本的成本的选项，用于传递媒体内容的版本的选项和/或用于传送媒体的选项以传送媒体的版本 内容。

    SYSTEMS AND METHODS FOR MODIFYING COMMERCIALS
    17.
    发明申请
    SYSTEMS AND METHODS FOR MODIFYING COMMERCIALS 有权
    用于修改商业的系统和方法

    公开(公告)号：US20150016805A1

    公开(公告)日：2015-01-15

    申请号：US14497260

    申请日：2014-09-25

    Applicant: VISIBLE WORLD, INC.

    Inventor： Seth HABERMAN

    IPC: H04N21/6587 ,  H04N21/2387 ,  H04N21/433 ,  H04N21/81 ,  G11B27/00 ,  H04N21/432

    CPC classification number: H04N21/6587 ,  G11B27/005 ,  H04N5/2723 ,  H04N5/44591 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/2387 ,  H04N21/4316 ,  H04N21/4325 ,  H04N21/4331 ,  H04N21/44008 ,  H04N21/472 ,  H04N21/4825 ,  H04N21/8113 ,  H04N21/812 ,  H04N21/8355 ,  H04N21/8456 ,  H04N21/854

    Abstract: Methods and products to deliver at least a portion of an advertisement to a viewer at normal playback speeds after receiving a command from the viewer to fast-forward through an advertisement faster than normal playback speeds is described. In certain embodiments, the invention delivers a portion of the advertisement to be played at normal playback speeds to the viewer; and delivers the remaining portion of the advertisement to be played at a playback speed that is faster than the specified playback speed so that the combination of the portions delivered at normal and faster playback speeds is delivered to the user at the specified playback speed. In some other embodiments, the invention delivers at least a portion of the first advertisement to the viewer at normal playback speeds; and delivers one or more other advertisements to the viewer simultaneously with the first advertisement with the audio information muted based on the specified playback speed.

    Abstract translation: 描述了在接收到来自观看者的命令以比正常重放速度更快地快速通过广告之后，以正常播放速度向观众提供至少一部分广告的方法和产品。 在某些实施例中，本发明将要以正常重放速度播放的广告的一部分传送给观众; 并且以比指定播放速度更快的播放速度传送要播放的广告的剩余部分，使得以正常和更快的播放速度传送的部分的组合以指定的播放速度传送给用户。 在一些其它实施例中，本发明以正常回放速度将第一广告的至少一部分提供给观看者; 并且基于指定的播放速度，将音频信息静音地向与第一广告同时地向观看者发送一个或多个其他广告。

    FREQUENCY CAPPING OF ADDRESSABLE CONTENT
    19.
    发明申请
    FREQUENCY CAPPING OF ADDRESSABLE CONTENT 审中-公开
    可寻址内容的频率提取

    公开(公告)号：US20130179913A1

    公开(公告)日：2013-07-11

    申请号：US13738344

    申请日：2013-01-10

    Applicant: Visible World, Inc.

    Inventor： Seth Haberman ,  Claudio Marcus ,  Robert Bress

    IPC: H04N21/24

    CPC classification number: H04N21/24 ,  H04N21/2668

    Abstract: Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.

    Abstract translation: 本文描述了用于内容频率上限的系统和方法。 例如，频率上限信息可以被配置为指示内容呈现的内容曝光限制。 可以监视特定家庭的内容呈现的曝光次数。 如果曝光次数等于或大于内容曝光限制，则可以防止内容被呈现给家庭。 频率上限信息可以单独使用或与其他信息组合使用，例如家庭人口统计，时间表和日期信息。

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