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    Informative Bounce Rate
    11.
    发明申请
    Informative Bounce Rate 审中-公开
    信息反弹率

    公开(公告)号：US20160132900A1

    公开(公告)日：2016-05-12

    申请号：US14539636

    申请日：2014-11-12

    Applicant: Adobe Systems Incorporated

    Inventor： Ashish Duggal ,  Anmol Dhawan ,  Walter Wei-Tuh Chang ,  Sachin Soni

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0201 ,  G06F16/958 ,  G06F17/2785

    Abstract: In embodiments of informative bounce rate, keywords can be obtained from content of a Web page, and source content is extracted from a referring source that includes a selectable link to the Web page. The keywords that are obtained from content of the Web page are identified as also occurring in the source content of the referring source. A sentiment that is associated with each keyword can be determined, and a correspondence between the sentiment associated with a respective keyword and a bounce rate that is associated with the Web page is generated. The Web page can be identified as needing a redesign based on a high bounce rate and a corresponding overall positive source sentiment, which indicates visitors having a positive sentiment when visiting the Web page, yet a high number of the visitors bouncing from the Web page.

    Abstract translation: 在信息跳出率的实施例中，可以从网页的内容获得关键字，并且从包括到该网页的可选择链接的引用源中提取源内容。 从网页内容中获取的关键字也被标识为引用源的源内容。 可以确定与每个关键字相关联的情绪，并且生成与相应关键字相关联的情绪与与该网页相关联的跳出率之间的对应关系。 该网页可以被识别为需要基于跳高率和相应的总体积极情绪的重新设计，这表明访问者在访问网页时具有积极的情绪，但是大量的访问者从网页弹起来。

    Adaptive modification of content presented in electronic forms
    12.
    发明授权
    Adaptive modification of content presented in electronic forms 有权

    公开(公告)号：US10191895B2

    公开(公告)日：2019-01-29

    申请号：US14531560

    申请日：2014-11-03

    Applicant: Adobe Systems Incorporated

    Inventor： Anmol Dhawan ,  Ashish Duggal ,  Vikas Yadav ,  Sachin Soni

    IPC: G06F17/00 ,  G06F17/24 ,  G06F17/22 ,  G06F17/30

    Abstract: Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.

    Recommending a Transition from Use of a Limited-Functionality Application to a Full-Functionality Application in a Digital Medium Environment
    13.
    发明申请
    Recommending a Transition from Use of a Limited-Functionality Application to a Full-Functionality Application in a Digital Medium Environment 审中-公开

    公开(公告)号：US20170277549A1

    公开(公告)日：2017-09-28

    申请号：US15081302

    申请日：2016-03-25

    Applicant: Adobe Systems Incorporated

    Inventor： Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

    IPC: G06F9/44 ,  H04L29/08 ,  G06F3/0484 ,  G06F17/30

    Abstract: A digital medium environment is described to recommend a transition from use of a limited-functionality application to a full-functionality application. As described herein, the limited-functionality application includes a subset of the functionalities of the full-functionality application. Interactions by a user with a limited-functionality application to generate or edit a creation (e.g., a photo, video, or document) are monitored. Based on the interactions, it is determined that the user needs a functionality for the creation that is not available in the limited-functionality application but is supported by the full-functionality application. A recommendation to transition the creation to the full-functionality application that supports the functionality is displayed. The recommendation may include a selectable control that, when selected, causes the creation to be transitioned to the full-functionality application to enable the functionality to be applied to the creation.

    CONSUMER INFLUENCE ANALYTICS WITH CONSUMER PROFILE ENHANCEMENT
    17.
    发明申请
    CONSUMER INFLUENCE ANALYTICS WITH CONSUMER PROFILE ENHANCEMENT 审中-公开

    公开(公告)号：US20170169455A1

    公开(公告)日：2017-06-15

    申请号：US15008104

    申请日：2016-01-27

    Applicant: Adobe Systems Incorporated

    Inventor： Anmol Dhawan ,  Sachin Soni ,  Russell R. Stringham ,  Kevin Smith ,  Ashish Duggal

    IPC: G06Q30/02

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

    Automatically identifying and healing spots in images
    19.
    发明授权
    Automatically identifying and healing spots in images 有权

    公开(公告)号：US09613288B2

    公开(公告)日：2017-04-04

    申请号：US14541681

    申请日：2014-11-14

    Applicant: Adobe Systems Incorporated

    Inventor： Anmol Dhawan ,  Atul Aggarwal ,  Vishal Verma

    IPC: G06K9/40 ,  G06K9/46 ,  G06T5/00

    CPC classification number: G06K9/4604 ,  G06K9/00134 ,  G06K9/0014 ,  G06K9/00147 ,  G06K9/52 ,  G06K2209/05 ,  G06T5/005

    Abstract: Systems and methods are provided for automatically identifying and healing spots in images. In an embodiment, a method receives, at a computing device, a selection of an area of an image, the area having a center. The method includes calculating, by the computing device, pixel values of pixels in the selected area and determining, based at least in part on the calculated pixel values, a threshold value. The method further includes detecting, based at least in part on comparing pixel values in the selected area to the threshold value, one or more spots in the selected area. The method also includes creating, by the computing device, a mask for the one or more spots. The method replaces pixels in the mask with non-spot pixels.

    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS
    20.
    发明申请
    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS 审中-公开
    减少电子营销通信的联合订阅率

    公开(公告)号：US20170017971A1

    公开(公告)日：2017-01-19

    申请号：US14797806

    申请日：2015-07-13

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Stéphane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

    IPC: G06Q30/02

    CPC classification number: G06Q30/0202 ,  G06Q30/0255 ,  G06Q30/0258

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    Abstract translation: 方法对用户进行评分，以确定他们是否会收到在订阅列表上发送给用户的营销传播。 一种方法基于以下方式计算用户的未订阅分数：通过识别用户与网页的交互并评估用于表情的交互的内容来确定的情绪程度; 或通过识别用户沟通并评估其内容以表示情感而确定的程度的程度。 响应于确定未订阅分数超过阈值，该方法在向订阅列表上的用户发送营销通信时排除用户。 另一种方法基于用户与页面和用户通信的交互来计算情绪程度，并且基于情绪程度来计算用户的非订阅评分。 响应于将未订阅分数与阈值进行比较，该方法在将营销通信发送到列表上的用户时排除用户。

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