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公开(公告)号：US10037549B2
公开(公告)日：2018-07-31
申请号：US14701119
申请日：2015-04-30
Applicant: Google Inc.
Inventor： Lakshmi Kumar Dabbiru , Senthil Kumar Hariramasamy
CPC classification number: G06Q30/0256 , G06Q50/16
Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.
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公开(公告)号：US10031941B1
公开(公告)日：2018-07-24
申请号：US15408689
申请日：2017-01-18
Applicant: Google inc.
Abstract: Systems and methods of evaluating search query terms in a computer network environment are provided. A data processing system can obtain, from a computing device via a computer network, a first search query and a second search query, and can determine a relationship between the first search query and the second search query. The data processing system can generate a structured search query representative of the first search query and the second search query, and can select, based on the structured search query, a content item for display by the computing device. The data processing system can receive an indication of a click on the content item, and can provide, to a content publisher computing device, a representation of the structured search query and the indication of the click on the content item.
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公开(公告)号：US09721012B1
公开(公告)日：2017-08-01
申请号：US14187159
申请日：2014-02-21
Applicant: Google Inc.
Inventor： Chuan Jiang , Shreyas Doshi , Dani Suleman , Varouj Armen Chitilian , Daniel Aaron Shaffer , Lakshmi Kumar Dabbiru
IPC: G06F17/30
CPC classification number: G06F17/30864 , G06F17/30893
Abstract: A system and machine-implemented method for displaying social presence information associated with content, the method including identifying content being provided for display, determining an entity associated with the content, determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the social presence score being determined based on one or more indications of the quantity or quality of the social activity, determining, based on at least one score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity and providing the content and social presence information for display if it is determined that the content should be annotated with social presence information.
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14.发明授权Structured search query generation and use in a computer network environment 有权在计算机网络环境中生成和使用结构化搜索查询公开(公告)号：US09582537B1
公开(公告)日：2017-02-28
申请号：US14465669
申请日：2014-08-21
Applicant: Google Inc.
CPC classification number: G06F17/30448 , G06F17/30389 , G06F17/30675 , G06F17/30746 , G06F17/30964 , G06Q30/0256
Abstract: Systems and methods of evaluating search query terms in a computer network environment are provided. A data processing system can obtain, from a computing device via a computer network, a first search query and a second search query, and can determine a relationship between the first search query and the second search query. The data processing system can generate a structured search query representative of the first search query and the second search query, and can select, based on the structured search query, a content item for display by the computing device. The data processing system can receive an indication of a click on the content item, and can provide, to a content publisher computing device, a representation of the structured search query and the indication of the click on the content item.
Abstract translation: 提供了在计算机网络环境中评估搜索查询词语的系统和方法。 数据处理系统可以通过计算机网络从计算设备获得第一搜索查询和第二搜索查询，并且可以确定第一搜索查询和第二搜索查询之间的关系。 数据处理系统可以生成表示第一搜索查询和第二搜索查询的结构化搜索查询，并且可以基于结构化搜索查询来选择用于由计算设备显示的内容项。 数据处理系统可以接收对内容项目的点击的指示，并且可以向内容发布者计算设备提供结构化搜索查询的表示和对内容项目的点击的指示。
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15.发明申请ONLINE CONTENT EXTENSIONS USED FOR SCHEDULING COMMUNICATIONS WITH THE CONTENT PROVIDER 审中-公开用于与内容提供者调度通信的在线内容扩展公开(公告)号：US20150095475A1
公开(公告)日：2015-04-02
申请号：US14039950
申请日：2013-09-27
Applicant: Google Inc.
Inventor： Lakshmi Kumar Dabbiru , Tengfei Mu
IPC: H04L29/08
CPC classification number: H04L67/325 , H04L65/4084 , H04L67/02
Abstract: An online content server for scheduling a communication between a content provider and a customer includes a memory device for storing data. The online content server also includes a processor in communication with the memory device. The processor is programmed to receive at the processor at least one content provider availability period associated with at least one online content, receive at the processor at least one customer availability period from a customer computing device, determine at least one communication schedule option based upon the content provider availability period and the customer availability period, transmit the at least one communication schedule option to the customer computing device along with the online content, receive a communication selection from the customer computing device, and transmit the communication selection to the content provider.
Abstract translation: 用于调度内容提供商和客户之间的通信的在线内容服务器包括用于存储数据的存储设备。 在线内容服务器还包括与存储设备通信的处理器。 处理器被编程为在处理器处接收与至少一个在线内容相关联的至少一个内容提供商可用性周期，在处理器处从客户计算设备接收至少一个客户可用性周期，基于所述至少一个在线内容确定至少一个通信调度选项 内容提供商可用性期间和客户可用期间，将至少一个通信调度选项与在线内容一起发送到客户计算设备，从客户计算设备接收通信选择，并将通信选择发送到内容提供商。
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Patent Agency Ranking
公开(公告)号：US10600078B2
公开(公告)日：2020-03-24
申请号：US15586009
申请日：2017-05-03
Applicant: Google Inc.
Inventor： Lakshmi Kumar Dabbiru , Luke Hiro Swartz , Dani Suleman
Abstract: Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
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公开(公告)号：US09842365B2
公开(公告)日：2017-12-12
申请号：US14855363
申请日：2015-09-15
Applicant: GOOGLE INC.
CPC classification number: G06Q30/0635 , G06Q30/0267 , G06Q30/0275
Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.
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公开(公告)号：US20170300963A1
公开(公告)日：2017-10-19
申请号：US15586009
申请日：2017-05-03
Applicant: Google Inc.
Inventor： Lakshmi Kumar Dabbiru , Luke Hiro Swartz , Dani Suleman
CPC classification number: G06Q30/0246 , G06Q30/0245 , G06Q30/0256 , G06Q30/0264 , H04L67/02 , H04L67/10 , H04L67/20 , H04L67/42
Abstract: Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
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公开(公告)号：US09773261B2
公开(公告)日：2017-09-26
申请号：US14744396
申请日：2015-06-19
Applicant: Google Inc.
CPC classification number: G06Q30/0277 , G06Q30/0261 , H04L43/0888
Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
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公开(公告)号：US09679308B2
公开(公告)日：2017-06-13
申请号：US14485164
申请日：2014-09-12
Applicant: Google Inc.
Inventor： Lakshmi Kumar Dabbiru , Luke Hiro Swartz , Dani Suleman
CPC classification number: G06Q30/0246 , G06Q30/0245 , G06Q30/0256 , G06Q30/0264 , H04L67/02 , H04L67/10 , H04L67/20 , H04L67/42
Abstract: Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
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