公开(公告)号：US20230283826A1

公开(公告)日：2023-09-07

申请号：US18146254

申请日：2022-12-23

Applicant: INVIDI Technologies Corporation

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2668 ,  H04N21/222 ,  H04N21/235 ,  H04N21/435 ,  H04N21/45 ,  H04N21/454 ,  H04N21/475 ,  H04N21/84 ,  H04N21/262 ,  H04N21/2187 ,  H04N21/234 ,  H04N21/258 ,  H04N21/2665 ,  H04N21/462

CPC classification number: H04N21/2668 ,  H04N21/2221 ,  H04N21/235 ,  H04N21/435 ,  H04N21/4516 ,  H04N21/454 ,  H04N21/4756 ,  H04N21/84 ,  H04N21/26216 ,  H04N21/2187 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/2665 ,  H04N21/4524 ,  H04N21/4622

Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

公开(公告)号：US11540000B2

公开(公告)日：2022-12-27

申请号：US16126789

申请日：2018-09-10

Applicant: INVIDI Technologies Corporation

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N7/025 ,  G06Q30/00 ,  H04N21/2668 ,  H04N21/222 ,  H04N21/235 ,  H04N21/435 ,  H04N21/45 ,  H04N21/454 ,  H04N21/475 ,  H04N21/84 ,  H04N21/262 ,  H04N21/2187 ,  H04N21/234 ,  H04N21/258 ,  H04N21/2665 ,  H04N21/462

Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

公开(公告)号：US20210289260A1

公开(公告)日：2021-09-16

申请号：US16592497

申请日：2019-10-03

Applicant: INVIDI Technologies Corporation

Inventor： Patrick M. Sheehan ,  Alden Lloyd Peterson ,  Daniel C. Wilson

IPC: H04N21/458 ,  H04N21/262 ,  H04N21/462 ,  H04N21/43

Abstract: Asset options are multiplexed into a multicast stream. In one implementation, a single stream (300) includes programming (306) and assets (302). A user equipment device delivers one of the assets (302) for delivery in connection with an asset delivery opportunity. The stream (300) also includes metadata (304) to assist the user equipment device in selecting the asset for delivery. Targeted advertising can thus be implemented in shared stream environments while efficiently using available bandwidth.

公开(公告)号：US20190253745A1

公开(公告)日：2019-08-15

申请号：US16126789

申请日：2018-09-10

Applicant: INVIDI Technologies Corporation

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2668 ,  H04N21/462 ,  H04N21/2187 ,  H04N21/234 ,  H04N21/258 ,  H04N21/2665 ,  H04N21/45 ,  H04N21/222 ,  H04N21/475 ,  H04N21/454 ,  H04N21/435 ,  H04N21/262 ,  H04N21/235 ,  H04N21/84

CPC classification number: H04N21/2668 ,  H04N21/2187 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/235 ,  H04N21/25841 ,  H04N21/26216 ,  H04N21/2665 ,  H04N21/435 ,  H04N21/4516 ,  H04N21/4524 ,  H04N21/454 ,  H04N21/4622 ,  H04N21/4756 ,  H04N21/84

Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

公开(公告)号：US20180139492A1

公开(公告)日：2018-05-17

申请号：US15670165

申请日：2017-08-07

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson ,  Alden Lloyd Peterson, II ,  Michael Cristofalo

IPC: H04N21/435 ,  H04N21/433 ,  H04N21/266 ,  H04N21/2389 ,  H04N21/4385 ,  H04N21/258 ,  H04N21/2668 ,  H04N7/173 ,  H04N21/25 ,  H04N21/81

CPC classification number: H04N21/435 ,  H04N7/17336 ,  H04N21/2389 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/26616 ,  H04N21/2668 ,  H04N21/4331 ,  H04N21/4385 ,  H04N21/812

Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

公开(公告)号：US20130276027A1

公开(公告)日：2013-10-17

申请号：US13870870

申请日：2013-04-25

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson ,  Alden Lloyd Peterson, II ,  Michael Cristofalo

IPC: H04N21/435

CPC classification number: H04N21/435 ,  H04N7/17336 ,  H04N21/2389 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/26616 ,  H04N21/2668 ,  H04N21/4331 ,  H04N21/4385 ,  H04N21/812

Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

Abstract translation: 提供广播定位系统，其中第三方数据库信息与广播网络客户端信息结合使用，以识别广播网络内的家庭，包括一个或多个期望的目标资产接收者。 在目标家庭的用户设备设备包括多个用户（即，多用户设备）的情况下，使用第三方数据结合当前家用户正在使用多用户设备的指示（例如，设置顶部 盒子等）允许更有效地传递针对特定成员的资产

公开(公告)号：US20130254787A1

公开(公告)日：2013-09-26

申请号：US13663780

申请日：2012-10-30

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Earl Cox ,  Patrick M. Sheehan ,  Alden Lloyd Peterson ,  Michael Kouritzin ,  Surrey Kim ,  Jarett Hailes

IPC: H04N21/442

CPC classification number: H04N21/2668 ,  G06Q30/02 ,  H04H20/106 ,  H04H60/45 ,  H04H60/63 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/44222 ,  H04N21/4661 ,  H04N21/4665 ,  H04N21/4667 ,  H04N21/812

Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

Abstract translation: 目标广告系统为用户设备设备（例如，有线网络中的数字机顶盒）的当前用户选择资产（例如，广告）。 系统可以首先在学习模式下操作以接收用户输入并且开发可以表征用户设备设备受众的多个用户的证据。 在工作模式下，系统可以处理当前用户输入以将当前用户与该用户设备设备受众的所识别用户之一相匹配。 模糊逻辑和/或随机过滤可以用于改进用户表征的开发，以及当前用户与那些开发的表征的匹配。 以这种方式，资产的目标不仅可以基于家庭的特征，而且还可以基于该家庭内的当前用户。