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公开(公告)号:US09729916B2
公开(公告)日:2017-08-08
申请号:US13870870
申请日:2013-04-25
Applicant: INVIDI TECHNOLOGIES CORPORATION
Inventor: Patrick M. Sheehan , Bruce J. Anderson , Daniel C. Wilson , Alden Lloyd Peterson, II , Michael Cristofalo
IPC: H04N7/10 , H04N21/435 , H04N7/173 , H04N21/2389 , H04N21/25 , H04N21/258 , H04N21/266 , H04N21/2668 , H04N21/433 , H04N21/4385 , H04N21/81
CPC classification number: H04N21/435 , H04N7/17336 , H04N21/2389 , H04N21/252 , H04N21/25883 , H04N21/26616 , H04N21/2668 , H04N21/4331 , H04N21/4385 , H04N21/812
Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.
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公开(公告)号:US20250047925A1
公开(公告)日:2025-02-06
申请号:US18602793
申请日:2024-03-12
Applicant: INVIDI Technologies Corporation
Inventor: Patrick M. Sheehan , Bruce J. Anderson , Daniel C. Wilson
IPC: H04N21/2668 , H04N21/2187 , H04N21/222 , H04N21/234 , H04N21/235 , H04N21/258 , H04N21/262 , H04N21/2665 , H04N21/435 , H04N21/45 , H04N21/454 , H04N21/462 , H04N21/475 , H04N21/84
Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
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公开(公告)号:US11930235B2
公开(公告)日:2024-03-12
申请号:US18146254
申请日:2022-12-23
Applicant: INVIDI Technologies Corporation
Inventor: Patrick M. Sheehan , Bruce J. Anderson , Daniel C. Wilson
IPC: H04N21/2668 , H04N21/2187 , H04N21/222 , H04N21/234 , H04N21/235 , H04N21/258 , H04N21/262 , H04N21/2665 , H04N21/435 , H04N21/45 , H04N21/454 , H04N21/462 , H04N21/475 , H04N21/84
CPC classification number: H04N21/2668 , H04N21/2187 , H04N21/2221 , H04N21/23424 , H04N21/235 , H04N21/25841 , H04N21/26216 , H04N21/2665 , H04N21/435 , H04N21/4516 , H04N21/4524 , H04N21/454 , H04N21/4622 , H04N21/4756 , H04N21/84
Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
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公开(公告)号:US09693086B2
公开(公告)日:2017-06-27
申请号:US14949442
申请日:2015-11-23
Applicant: INVIDI TECHNOLOGIES CORPORATION
Inventor: Michael Kouritzin , Surrey Kim , Jarett Hailes , Patrick M. Sheehan , Alden Lloyd Peterson , Earl Cox
IPC: G06N5/00 , G06F1/00 , H04N21/2668 , H04N21/442 , G06Q30/02 , H04H60/45 , H04H20/10 , H04N21/25 , H04N21/258 , H04N21/466 , H04N21/81 , H04H60/63
CPC classification number: H04N21/2668 , G06Q30/02 , H04H20/106 , H04H60/45 , H04H60/63 , H04N21/252 , H04N21/25883 , H04N21/44222 , H04N21/4661 , H04N21/4665 , H04N21/4667 , H04N21/812
Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
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公开(公告)号:US20190303947A1
公开(公告)日:2019-10-03
申请号:US16173943
申请日:2018-10-29
Applicant: INVIDI Technologies Corporation
Inventor: Michael Cristofalo , Patrick M. Sheehan
Abstract: The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
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公开(公告)号:US10129589B2
公开(公告)日:2018-11-13
申请号:US15670165
申请日:2017-08-07
Applicant: INVIDI TECHNOLOGIES CORPORATION
Inventor: Patrick M. Sheehan , Bruce J. Anderson , Daniel C. Wilson , Alden Lloyd Peterson, II , Michael Cristofalo
IPC: H04N7/10 , H04N7/025 , H04N21/435 , H04N7/173 , H04N21/2389 , H04N21/25 , H04N21/258 , H04N21/266 , H04N21/2668 , H04N21/433 , H04N21/4385 , H04N21/81
Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.
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公开(公告)号:US11222062B2
公开(公告)日:2022-01-11
申请号:US15683023
申请日:2017-08-22
Applicant: INVIDI TECHNOLOGIES CORPORATION
Inventor: David Downey , Patrick M. Sheehan , Bruce J. Anderson , Daniel C. Wilson
IPC: G06F16/48 , H04N21/4722 , H04N21/81
Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.
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公开(公告)号:US10762509B2
公开(公告)日:2020-09-01
申请号:US16173943
申请日:2018-10-29
Applicant: INVIDI Technologies Corporation
Inventor: Michael Cristofalo , Patrick M. Sheehan
Abstract: The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
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公开(公告)号:US10075754B2
公开(公告)日:2018-09-11
申请号:US14502830
申请日:2014-09-30
Applicant: INVIDI TECHNOLOGIES CORPORATION
Inventor: Patrick M. Sheehan , Bruce J. Anderson , Daniel C. Wilson
IPC: H04N7/025 , G06Q30/00 , H04N21/2668 , H04N21/262 , H04N21/222 , H04N21/45 , H04N21/435 , H04N21/235 , H04N21/234 , H04N21/2665 , H04N21/462 , H04N21/258 , H04N21/2187
CPC classification number: H04N21/2668 , H04N21/2187 , H04N21/2221 , H04N21/23424 , H04N21/235 , H04N21/25841 , H04N21/26216 , H04N21/2665 , H04N21/435 , H04N21/4516 , H04N21/4524 , H04N21/454 , H04N21/4622 , H04N21/4756 , H04N21/84
Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
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公开(公告)号:US20160142754A1
公开(公告)日:2016-05-19
申请号:US14949442
申请日:2015-11-23
Applicant: INVIDI TECHNOLOGIES CORPORATION
Inventor: Michael Kouritzin , Surrey Kim , Jarett Hailes , Patrick M. Sheehan , Alden Lloyd Peterson , Earl Cox
IPC: H04N21/2668 , H04N21/81 , H04N21/258 , H04N21/25 , H04N21/442 , H04N21/466
CPC classification number: H04N21/2668 , G06Q30/02 , H04H20/106 , H04H60/45 , H04H60/63 , H04N21/252 , H04N21/25883 , H04N21/44222 , H04N21/4661 , H04N21/4665 , H04N21/4667 , H04N21/812
Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
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